Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Making Leaders Successful
Every Day
The Industrialization of Analytics
June 27, 2014
Michael Barnes – Vice President, Research Director
© 2012 Forrester Research, Inc. Reproduction Prohibited
Patrick Tucker
The Naked Future: What Happens in a World That Anti...
© 2013 Forrester Research, Inc. Reproduction Prohibited 4
Customers are increasingly always addressable .
. .
Source: Sept...
Engagement is now a key to value delivery
Systems of record host
processes.
Systems of engagement
touch people.
Systems of...
© 2013 Forrester Research, Inc. Reproduction Prohibited 6
Two technology management agendas
Technology
management = BT
Bus...
© 2013 Forrester Research, Inc. Reproduction Prohibited 7
Source: October 10, 2013, “Technology Management In The Age Of T...
© 2013 Forrester Research, Inc. Reproduction Prohibited 8
A data evolution is underway
Less than 15% of data used for busi...
© 2013 Forrester Research, Inc. Reproduction Prohibited 9
But most data analytics remain backward-
looking
Source: Septemb...
Is THIS actually helping anyone?
© 2013 Forrester Research, Inc. Reproduction Prohibited 11
Let’s get real
• What it’s not: a technology or platform, a
pro...
© 2014 Forrester Research, Inc. Reproduction Prohibited 12
Three key areas are critical
Source: Upcoming “Reset On Big Dat...
© 2012 Forrester Research, Inc. Reproduction Prohibited
Key takeaways
Big data isn’t a project or a technology acquisition...
Thank you
Michael Barnes
+61 437 598 768
mbarnes@forrester.com
@mb_analyst
Upcoming SlideShare
Loading in …5
×

NASSCOM Big Data and Analytics Summit 2014 - The Industrialization of Analytics, Michael Barnes, FORRESTER

6,297 views

Published on

Presentation by Michael Barnes – Vice President, Research Director, FORRESTER at NASSCOM Big Data and Analytics Summit 2014.

Published in: Technology
  • Be the first to comment

  • Be the first to like this

NASSCOM Big Data and Analytics Summit 2014 - The Industrialization of Analytics, Michael Barnes, FORRESTER

  1. 1. Making Leaders Successful Every Day
  2. 2. The Industrialization of Analytics June 27, 2014 Michael Barnes – Vice President, Research Director
  3. 3. © 2012 Forrester Research, Inc. Reproduction Prohibited Patrick Tucker The Naked Future: What Happens in a World That Anticipates Your Every Move? “When the cost of collecting information on virtually every interaction falls to zero, the insights that we gain from our activity . . . will fundamentally change the way we relate to one another, to institutions, and with the future itself.”
  4. 4. © 2013 Forrester Research, Inc. Reproduction Prohibited 4 Customers are increasingly always addressable . . . Source: September 26, 2012, “The Always Addressable Customer” Forrester report
  5. 5. Engagement is now a key to value delivery Systems of record host processes. Systems of engagement touch people. Systems of engagement empower customers, partners, and employees with context-rich apps and smart products to help them decide and act immediately in their moments of need.
  6. 6. © 2013 Forrester Research, Inc. Reproduction Prohibited 6 Two technology management agendas Technology management = BT Business technology: The systems, technologies, and processes to win, serve, and retain customers. IT + Information technology: The systems, technologies, and processes to support and automate business operations.
  7. 7. © 2013 Forrester Research, Inc. Reproduction Prohibited 7 Source: October 10, 2013, “Technology Management In The Age Of The Customer” Forrester report A projected path for IT and BT budgets
  8. 8. © 2013 Forrester Research, Inc. Reproduction Prohibited 8 A data evolution is underway Less than 15% of data used for business intelligence (BI)
  9. 9. © 2013 Forrester Research, Inc. Reproduction Prohibited 9 But most data analytics remain backward- looking Source: September 20, 2011, “Understanding The Business Intelligence Growth Opportunity” Forrester report Information about
  10. 10. Is THIS actually helping anyone?
  11. 11. © 2013 Forrester Research, Inc. Reproduction Prohibited 11 Let’s get real • What it’s not: a technology or platform, a project, an objective with a single completion • What it is: a journey, a process, a strategic effort across the organization The practices and technologies that close the gap between the data available and the ability to turn that data into business insight.
  12. 12. © 2014 Forrester Research, Inc. Reproduction Prohibited 12 Three key areas are critical Source: Upcoming “Reset On Big Data” Forrester report
  13. 13. © 2012 Forrester Research, Inc. Reproduction Prohibited Key takeaways Big data isn’t a project or a technology acquisition. It’s a journey without a predefined end that enables massive opportunities. Businesses need to recognize the risks of big data and be responsible with how they use personal data – and how they apply their increased insights. Marketers need to step up their big data game, and stop letting confusion limit their opportunities to grow.
  14. 14. Thank you Michael Barnes +61 437 598 768 mbarnes@forrester.com @mb_analyst

×