Engineering SUMMIT 2013

Collaborative working and “Co-opetition”

Maruti Suzuki Perspective
CV Raman
Executive Director
M...
Business
Environment

Challenge

MSIL’s
Initiatives

MSIL’s collaborative approach with suppliers

Capable

Upgrade

Colla...
MSIL’s collaborative approach for sustainable business
Product Development

Workplace

-Collaboration with Suppliers

- Di...
Coopetition …

Toyota Aygo

Peugeot 107

Citroen C1

Platform Sharing
Platform Sharing

to achieve Economies of Scale
to a...
MSIL’s approach for co-opetition
Platform & Production
Platform & Production
infrastructure Sharing
infrastructure Sharing...
Coopetition….To Reduce cost

Combined Hands to
use common towers to
reduce cost
Coopetition…To compete with other competitor
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NASSCOM Engineering Summit 2013: Collaborative working and “Co-opetition” - CV Raman, Maruti Suzuki India Ltd.

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  • NASSCOM Engineering Summit 2013: Collaborative working and “Co-opetition” - CV Raman, Maruti Suzuki India Ltd.

    1. 1. Engineering SUMMIT 2013 Collaborative working and “Co-opetition” Maruti Suzuki Perspective CV Raman Executive Director Maruti Suzuki India Ltd.
    2. 2. Business Environment Challenge MSIL’s Initiatives MSIL’s collaborative approach with suppliers Capable Upgrade Collaborate • R&D capability • Process establishment • Joint Ventures • Technical Tie-ups for suppliers • Sustainability • Technology adoption Competition Unavailability of Eco System + Local Global • Supplier unavailability • Quality • Reduced timeline • Localization Requirement • Productivity • Designed to cost Consumer Driven Market Producer Driven Market 1980 1990 Pre Liberalization Liberalization 2000 2010 Globalization
    3. 3. MSIL’s collaborative approach for sustainable business Product Development Workplace -Collaboration with Suppliers - Diversified Workforce [20 Joint Ventures. Technical tie up with majority of suppliers Collaboration with suppliers for various Product development stage] Education & Community Economic Social - Partnered with 21 ITI’s across 7 states Market Development - Collaboration with distributors Public cause Environmental Ecological Eco Friendly Products - R R R (Reduce, Reuse, Recycle) Company fitted CNG/LPG vehicle - ELV compliance - BSIV & OBDII regulation compliance - Fuel Efficient vehicles - 9 Institutes of Driving and traffic research with state govt. -Green Supply Chain -Water: 40% of water requirement through recycling - Energy:30% reduction in power consumption /car in last 10 years -Waste Management : sending sludge to the cement industry for co-processing since 2010-11
    4. 4. Coopetition … Toyota Aygo Peugeot 107 Citroen C1 Platform Sharing Platform Sharing to achieve Economies of Scale to achieve Economies of Scale Suzuki WagonR Mazda Flair
    5. 5. MSIL’s approach for co-opetition Platform & Production Platform & Production infrastructure Sharing infrastructure Sharing • Entering New / Emerging Markets • Creating / Entering New Business • Reduce Cost • Expanding product line up with Technology & Capacity Technology & Capacity Sharing Sharing minimum investment • Share Risk
    6. 6. Coopetition….To Reduce cost Combined Hands to use common towers to reduce cost
    7. 7. Coopetition…To compete with other competitor

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