Monetizing the Cloud
Hemant Khandelwal

1
About Me


Heads engineering for


eBooks – DRM hosted solution



ColdFusion suite – server, builder, mobile & cloud

...
What is Cloud?


Started in 1950s


With CPU time-sharing during mainframe days



Compute services



Storage service...
Cloud Models

4
Cloud Models


Public




Successful & available

Private





Gaining momentum
Over the next 12 months, 50% + enter...
Cloud Benefits (conventional wisdom)


Scalability & Elasticity



Flexibility & Agility



Manage complexity



Vario...
What is actually happening!


Cost





Reaching a point of diminishing returns
Needs business transformation to
incre...
How can Cloud provide strategic advantage?

8
Business Innovation

9
Business Innovation

10
Cloud services as Enabler


Combining the power of Mobile engagement



Post-acute care services in US





A healthc...
Mobile + Cloud Opportunities


Gaming & in-app purchase for consumers



Mobile advertising is $3 billion + market in US...
Business Agility


Leverage first mover advantage with cloud with accelerated time to market


Reduce time & cost



Qu...
Leverage BYOD/BYOS


Bring-Your-Own-Device/Service (BYOD/BYOS)



BYOD accepted in 50% + companies



Increasing trend ...
Superior Customer Experience



Personal fitness



Time, distance, pace, calories



Social



Analytics



18 m use...
16
Revenue Models


Cloud





App store sales



Mobile advertising

Pay per use



In-app purchase



Per-click



F...
Conclusion


Cloud must be used for strategic advantage



Future is trending towards cloud services delivered via mobil...
Questions?
hemant@crunchyfriday.com

19
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NATC 2013 - How to build & monetize the cloud by Hemanth Khandelwal, Adobe

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NASSCOM Annual Technology Conference 2013 - How to build & monetize the cloud by Hemanth Khandelwal, Adobe

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NATC 2013 - How to build & monetize the cloud by Hemanth Khandelwal, Adobe

  1. 1. Monetizing the Cloud Hemant Khandelwal 1
  2. 2. About Me  Heads engineering for  eBooks – DRM hosted solution  ColdFusion suite – server, builder, mobile & cloud  Author of CFWACK  Driving SoMe strategy @Adobe  Started CrunchyFriday to build & encourage innovation  Blogs @ www.crunchyfriday.com 2
  3. 3. What is Cloud?  Started in 1950s  With CPU time-sharing during mainframe days  Compute services  Storage services  Application & management tools 3
  4. 4. Cloud Models 4
  5. 5. Cloud Models  Public   Successful & available Private    Gaining momentum Over the next 12 months, 50% + enterprises will prioritize building internal private clouds Hybrid  Limited to migrating workloads to AWS  2-3 yrs horizon for advanced hybrids & cloudbursting capabilities Source - Forrester 5
  6. 6. Cloud Benefits (conventional wisdom)  Scalability & Elasticity  Flexibility & Agility  Manage complexity  Various cost model  Capital expenditure versus operating expenditure  Pay as you go 6
  7. 7. What is actually happening!  Cost    Reaching a point of diminishing returns Needs business transformation to increase returns Instance utilization Source: Cloudyn 7
  8. 8. How can Cloud provide strategic advantage? 8
  9. 9. Business Innovation 9
  10. 10. Business Innovation 10
  11. 11. Cloud services as Enabler  Combining the power of Mobile engagement   Post-acute care services in US   A healthcare company case Mobile + cloud driving changes in business process & marketing process Deliver business apps to enterprises  Steel fabrication company  Challenges managing customer relationship, supply-chain & documents  Cloud services are streamlining processes 11
  12. 12. Mobile + Cloud Opportunities  Gaming & in-app purchase for consumers  Mobile advertising is $3 billion + market in US, 100% increase 12
  13. 13. Business Agility  Leverage first mover advantage with cloud with accelerated time to market  Reduce time & cost  Quick experimentation & testing via cloud  Higher margins during early stages can lead to higher NPV  Competitive advantage 13
  14. 14. Leverage BYOD/BYOS  Bring-Your-Own-Device/Service (BYOD/BYOS)  BYOD accepted in 50% + companies  Increasing trend towards BYOS  Consumerization of IT services   77% online adults use one personal online service like DropBox Advantages  Improved employee satisfaction & performance  Penetrate enterprises where you do not exist Source: http://www.crunchyfriday.com/from-byod-to-byos-a-new-service-model-for-enterprise/ 14
  15. 15. Superior Customer Experience  Personal fitness  Time, distance, pace, calories  Social  Analytics  18 m users  Easier workflows  Lower entry cost, Latest  Customer insights  15 Purchase influencers, most used, highest satisfaction, segmentation, price elasticity
  16. 16. 16
  17. 17. Revenue Models  Cloud   App store sales  Mobile advertising Pay per use  In-app purchase  Per-click  Freemium  Per-cycle  Mobile commerce  API usage  Coupons/loyalty   Subscription Cloud + Mobile Resource Usage    Flat fee Pre-paid, Post Paid  Success Metrics  17 Average revenue per user (ARPU)
  18. 18. Conclusion  Cloud must be used for strategic advantage  Future is trending towards cloud services delivered via mobile  Sustainable monetization models are possible 18
  19. 19. Questions? hemant@crunchyfriday.com 19

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