Introduction to Ultrabook & IDZ - Intel: NGDC 2012


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Introduction to Ultrabook & IDZ - Intel: NGDC 2012

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  • Ultrabook™ is about much more than form factor. It’s about delivering new usages and new capabilities that end users want and increasingly expect from all their devices. Ultrabook™ is about delivering an uncompromised experience. The vision is that It’s is a tablet when I want it; a PC when I need it – all day, every day.
  • Responsive - Intel Rapid Start Technology: 5-6 seconds from hibernate, Enables a tablet-like Off/On experience, Applications and desktop ready in seconds at near zero power consumption - Intel Smart Response Technology: frequently used apps and files stored on SSD - Intel Smart Connect Technology: applications always updated with fresh contentSecurity - Intel OS Guard. Next generation of Execute Disable - Helps to prevent attacker from tricking the OS in executing attack code from application memory - Enhances protection for operating system from apps (prevents privilege escalation attack vector) - Intel Secure Key. HW based random number generation
  • Built In Visuals on Ultrabook same as Ivy BridgeIntel HD GraphicsImproved 3d gfx performance over SNB. Support for the latest application programming interfaces (DX11, Open CL 1.1, Open GL 3.1)Intel InTru3D1080p HD videos with active shutter glasses on eDPBluray 3d and streaming 3d playbackIntel Quick Sync VideoHardware accelerated video encode and decode (mpeg2 and H264)Enhancements for video conferencing (low latency, quality control)MVC encode supportIntel Insider- Stream or download premium HD movies & TV shows in 1080p (first time for PC)Thousands of movie titles expectedAgreements in place with Warner Bros*, Fox*, Image Entertainment*, and UTV*Intel Clear Video HDSuperior decode and post processing of video for clear, high quality video playbackIntel Wireless DisplayWireless streaming and playback from Ultrabook to enabled devices60fps for smoother motion video Support for 3D video modesAutomated HDTV mode switching from 2D to the correct 3D mode
  • Intel Identity Protection TechnologySecurity enhancements for web-based transactionsOne-Time Password token built in all Core PCs enables 2-factor user authenticationWYSIWYS allows website to provide a keypad for user authentication that is protected from malware scraping and proves human presence at PCIntel Anti-theft TechnologyTheft DetectionDetection of potential loss or theft situations can take place locally or remotely- The system can be disabled if the notebook does not periodically rendezvous witha central server within the IT-specified time interval. • Notification from the central server —When Intel AT receives notification from the server that thenotebook has been tagged as stolen, Intel AT disables the PC and/ordisables access to data, according to IT policy. Intel News Release (6/4/12) – “New Ultrabook systems offer enhanced security with Intel® Anti-Theft Technology build in and free, limited-time service subscriptions out of the box from Absolute Software*, McAfee*, Norton*, and Intel in select global markets.Theft Reaction• Disable access to data, by deleting software-based encryption keys or other cryptographic credentialsrequired to access encrypted data on the hard drive.• Disable the PC, by blocking the boot process, even if the hard drive is replaced or reformatted.• Disable both the PC and access to data. Erases encryption keys and disables the PC.
  • Win 8 requires the following sensors for convertibles: accelerometer, gyroscope, compass, ambient light, assisted-GPs and “sensor fusion”Win 8 recommends those sensors for notebooks/clamshells, but they are not required. Same for IVB Ultrabook. These sensors will be required for HSW Ultrabook Intel does not specify part numbers or vendors for the sensors themselves – performance may therefore vary depending on components.Sensor definitions:Accelerometer: measures the rate of change of the velocity of an object relative to an inertial frame of referenceGyroscope: measures orientation based on the principles of angular momentumCompass (aka Magnetometer): measure the strength or direction of a magnetic field (i.e.: the earths)Ambient Light Sensor (ALS): various types of photodetectors that can measure lightaGPS: assisted GPS. A GPS that includes hooks that allow it to be “fed” initial satellite download data without having to wait for that data to come down from the sky. This shortens the time to first fix, so from a user perspective it is more responsive“Sensor fusion”: the ability to use multiple sensors to create a new sensor output; for example, Microsoft is calling out pitch, roll and yaw as fusion outputs
  • Ultrabook™ and Windows* 8 will reinvent PCs and the computing experience. Intel will have industry leading platforms in the Ultrabook form factors to support Windows 8 launch. These platforms provide features that make IA and Windows 8 run better together:IVB uarch and 22nm process technology deliver energy efficient performanceIntel HD Graphics delivers gfx performance for a fluid and responsive Windows 8 UISeveral technologies available for quick OS startup and always on always connected usages (details slide 7)Several security technologies available for safeguarding your computing environment (details slide 7 & 9)Specific opportunities for Developers and ISVs on Ultrabook Platform:Validate and optimize games for Intel® HD GraphicsUtilize hardware accelerated media processing with Intel® Media SDKDeliver innovative 2 screen experiences with the Intel® WiDi Extensions SDKOptimize applications for optimum power consumption and responsiveness
  • High Performance C++ and Fortran Compilers
  • Ultrabook: Visual Studio C++ features Enabled for Intel® Core™ architectureIncludes optimizations for Ivy Bridge and Haswell featuresSupport for SSE and AVXAuto vectorizer (targets SSE2)Integration of Intel Small Vector Math Library trancendentals
  • 30K+ enrolled developersOver 4.5K+ apps and growing25 partner stores.Millions of app downloadsIntel Capital has set up a $100M AppUpSM fund for application and content development.AppUpSM is a great channel for developers on Windows* applications - both Windows* 7 now and Windows* 8 in the future
  • That’s why the Intel Software and Services group—and Intel’s subsidiaries—play such a huge role in fulfilling Intel’s vision to create and extend computing technology to connect and enrich the lives of people. We work with a global ecosystem of developers to help them access and exploit the tremendous capabilities of Intel processors and technologies so that they can deliver amazing experiences to end-users. We have ongoing focused efforts to help ensure those experiences are secure and optimized. Plus we are continuing to work on making anytime/anywhere computing a reality. We’ll talk more about how we are doing this later in the presentation. But first let me tell you a little more about this Intel Software and Services team that is helping to transform the world of computing.
  • ENHANCINGUSER EXPERIENCETechnology is powering new user experiences & expectations from touch screens and battery life to data security and cloud accessibility. The Intel Developer Zone has resources to help you learn about and develop for these market shifts.CROSS-PLATFORM DEVELOPMENT AND RESOURCESBecause Intel® technology is broadly used, the Intel Developer Zone can provide guidance & tools to maximize your development effort across many form factors, platforms, and operating systems.OPPORTUNITIES TO GROW BUSINESSThe Intel Developer Zone offer a wide range of support for new and established software business including: direct sales through Intel AppUp℠ center, investment funding through Intel Capital, and many promotional marketing opportunities to leverage the visibility of the Intel brand.
  • Technology focus: Resources collected around specific Intel® technologies that can enhance the capabilities and performance of your softwarePlatform focus: Resources collected around operating systems, such as Windows* and Android*, hardware devices, such as Ultrabooks™ and servers. Solution focus: Resources collected around broader topics and goals, such as security, energy efficiency, user experience, virtualization, and manageability.
  • Introduction to Ultrabook & IDZ - Intel: NGDC 2012

    1. 1. Introduction to UltrabookTM & IDZ Parag Paithankar Software Business Manager - APAC Intel Corporation1
    2. 2. Legal Information• INFORMATION IN THIS DOCUMENT IS PROVIDED IN CONNECTION WITH INTEL® PRODUCTS. NO LICENSE, EXPRESS OR IMPLIED, BY ESTOPPEL OR OTHERWISE, TO ANY INTELLECTUAL PROPERTY RIGHTS IS GRANTED BY THIS DOCUMENT. EXCEPT AS PROVIDED IN INTEL’S TERMS AND CONDITIONS OF SALE FOR SUCH PRODUCTS, INTEL ASSUMES NO LIABILITY WHATSOEVER, AND INTEL DISCLAIMS ANY EXPRESS OR IMPLIED WARRANTY, RELATING TO SALE AND/OR USE OF INTEL® PRODUCTS INCLUDING LIABILITY OR WARRANTIES RELATING TO FITNESS FOR A PARTICULAR PURPOSE, MERCHANTABILITY, OR INFRINGEMENT OF ANY PATENT, COPYRIGHT OR OTHER INTELLECTUAL PROPERTY RIGHT.• Intel may make changes to specifications and product descriptions at any time, without notice.• All products, dates, and figures specified are preliminary based on current expectations, and are subject to change without notice.• Intel, processors, chipsets, and desktop boards may contain design defects or errors known as errata, which may cause the product to deviate from published specifications. Current characterized errata are available on request.• Sandy Bridge and other code names featured are used internally within Intel to identify products that are in development and not yet publicly announced for release. Customers, licensees and other third parties are not authorized by Intel to use code names in advertising, promotion or marketing of any product or services and any such use of Intels internal code names is at the sole risk of the user• Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance.• Intel, Core, Xeon, Atom, VTune, Intel and Intel Sponsors of Tomorrow. and Intel Sponsors of Tomorrow. logo, UltrabookTM, Intel® Anti-Theft Technology, and the Intel logo are trademarks of Intel Corporation in the United States and other countries.
    3. 3. Legal Information• Intels compilers may or may not optimize to the same degree for non-Intel microprocessors for optimizations that are not unique to Intel microprocessors. These optimizations include SSE2, SSE3, and SSE3 instruction sets and other optimizations. Intel does not guarantee the availability, functionality, or effectiveness of any optimization on microprocessors not manufactured by Intel. Microprocessor-dependent optimizations in this product are intended for use with Intel microprocessors. Certain optimizations not specific to Intel microarchitecture are reserved for Intel microprocessors. Please refer to the applicable product User and Reference Guides for more information regarding the specific instruction sets covered by this notice. Notice revision #20110804• *Other names and brands may be claimed as the property of others.• Copyright © 2012 Intel Corporation. All rights reserved.
    4. 4. Agenda• Introduction to Ultrabook™• Windows 8* & Ultrabook™• Intel® Developer Zone (IDZ) – program overview• Q&A – 10 mins
    5. 5. The Ultrabook™ Vision Transforming the PC ExperienceIt’ a tablet when I want it. It’ a PC when I need it. All day. Every day. It is an expression of me I like the way it looks I get back to what I was doing instantly It responds to my voice or a wave of my hand I’m on Facebook in 1 second It knows me, my phone, where I am It gives me safe and easy access to apps & content It protects me and my stuff And it never keeps me waiting
    6. 6. Ultrabook™ Platform Highlights Responsive Fast Resume, CurrentPerformance Content, Always Connected Next Generation Media & Ivy Bridge GraphicsCPU, Graphics, Me Built in Visuals Ultrabook™ dia Form Factor Security Smart and Identity and LightweightAsset Protection Design Battery LifeReduced Power Continuous A ComputingConsumption for Experience that All Day Flows Computing
    7. 7. Ultrabook™ Media: Built in Visuals Intel® InTru™ 3D Eye popping 3D on your PC Intel® HD Graphics Intel® Quick Sync Video High quality video conferencing Blazingly fast sync to portable devices Intel® Insider Intel® Wireless Display Buy once play anywhere - Wireless streaming and UltraViolet support Intel® Clear Video HD playback Brilliant colors and image stabilization• Intel® Insider™ is a hardware-based content protection mechanism. Requires a 2nd gen Intel® Core™ Processor-based PC with built-in visuals enabled, an internet connection, and content purchase or rental from qualified providers. Consult your PC manufacturer. For more information, visit• Requires an Intel® Wireless Display enabled PC, compatible adapter, and TV. 1080p and Blu-Ray* or other protected content playback only available on 2nd generation Intel® Core™ processor-based PCs with built-in visuals enabled. Consult your PC manufacturer. For more information, see .• Viewing stereo 3D content requires 3D glasses and a 3D-capable display. Physical risk factors may be present when viewing 3D material
    8. 8. Ultrabook™ Security Intel® Identity Protection Technology Helps protect your accounts from identity theft and fraud! • Make your online e-commerce transactions safer • Easier, more Secure access to corporate networks, applications and services • Protection against malware scraping with What You See Is What You Sign (WYSIWYS) Intel® Anti-Theft Technology  Deter theft and protect your digital assets! • Protect your laptop and its data when it is lost or stolen • Built-in hardware intelligence to deter theft and protect your data • Instant “Poison Pill” via out of band text message over 3G • Proactive Location Notification SECURITY & TRUST Technology Built-in• No system can provide absolute security under all conditions. Requires an Intel® Identity Protection Technology-enabled system, including a 2nd gen Intel® Core™ processor enabled chipset, firmware and software, and participating website. Consult your system manufacturer. Intel assumes no liability for lost or stolen data and/or systems or any resulting damages. For more information, visit• No system can provide absolute security under all conditions. Requires an enabled chipset, BIOS, firmware and software, and a subscription with a capable Service Provider. Consult your system manufacturer and Service Provider for availability and functionality. Intel assumes no liability for lost or stolen data and/or systems or any other damages resulting thereof. For more information, visit
    9. 9. Users Love Touch on Ultrabook™(source: Loi, 2011 - PC Client Division, Intel Corporation)User Experience Study “I like it better…. It’s more fun, … it’s 81 users across 4 countries, 1:1 feedback easier, more sessions immediate, modern... Super fast.” Assess Windows*8 / Windows* 7 usage on touch- Veronica, 37 - Italy enabled notebooks + likelihood to purchaseConclusions: “You gotta let me take this home with me ! “ Users love touch Marcus, 49 - USA  Faster, easier, efficient, intuitive, fun, accessible, cool, familiar and portable  Transforms the notebook from a work to a play device  Immersive way to play with content Traditional input methods still desired  A hard keyboard feel with tangible feedback are unbeatable asset No concerns about arm fatigue or tipping notebooks Touch is a very compelling differentiator for Ultrabook™
    10. 10. Support for Sensor UsagesMagnetometer Accelerometer Gyroscope GPS Ambient LightSensor Framework• Common Windows* 8 sensor programming experience across Ultrabooks™• MS sensor APIs allow developers to uniformly access sensors across Intel platforms• Ultrabook™ sensor recommendations aligned with the Microsoft® standard for Windows* 8 Ultrabook is a trademark of Intel Corporation in the U.S. and/or other countries
    11. 11. Windows*8 and UltrabookTM Combination and Benefits Embrace / Extending Metro* UI and Differentiate on “Desktop” Apps Deliver energy efficient performance and long battery life by utilizing media accelerators and optimizing for multi-core andPerformance power Optimize for high responsiveness and utilize Intel ® Smart Connect TechnologyResponsive Harden security solutions with Intel ® Anti-Theft Technology and platform security features Secure Develop compelling touch and sensor usages Discover new device-PC collaboration usagesNew Usages Utilize platform features such as Intel ® Wireless DisplayNo system can provide absolute security under all conditions. Requires an enabled chipset, BIOS, firmware and software, and a subscription witha capable Service Provider. Consult your system manufacturer and Service Provider for availability and functionality. Intel assumes no liabilityfor lost or stolen data and/or systems or any other damages resulting thereof. For more information, visit
    12. 12. Windows*8 and UltrabookTM Combination and Benefits Intel Resources for SW Developers - Intel® Software Development Products Today TomorrowSupport for Support forWindows* 7 Windows* 8Visual Studio* Visual Studio* (DEV11)Windows Server* 2008 R2 Windows Server* • Developers can use Intel • Software Development • Products NOW to optimize and • • differentiate on Windows* 8 Desktop • • Intel is working closely with • Microsoft to ensure support for Windows* 8 Metro and Desktop applications.
    13. 13. Windows*8 and UltrabookTM Combination and BenefitsOptimize for IA with Microsoft* Visual Studio* 11 Visual Studio® 11: Provides support for developing both ―Metro* style‖ and legacy ―Desktop‖ applications New! Out of the box support for HTML5/JavaScript development, Win JS bindings, and Intellisense* New! Optimized code generation for Intel® Core™ processors, ―Ivybridge‖ and ―Haswell‖ features Best opportunity for IA differentiation is to build/call into Native C/C++ components - either from ―Metro* style‖ or ―Desktop‖ applications *New features to be available in future releases of Visual Studio* 11Use Visual Studio to optimize for IA in Desktop and Metro* mode
    14. 14. Take Advantage and Monetize Microsoft Windows* Store: Windows* 8 Metro Apps: • 70% Revenue Share for Developers (increases to 80% when sales > USD $25K) • Apps from USD $1.49 Windows* 8 Desktop Apps: • Only listed / catalogued on Microsoft Windows* Store Intel AppUpSM Center: Take Advantage of Intel AppUp® for Windows* 8 Desktop, Legacy Apps, and UltrabookTM.Ultrabook and Intel AppUp is a trademark of Intel Corporation in the U.S. and/or other countries.
    15. 15. Take Advantage and Monetize Thousands of Apps, One StoreAll the latest software, apps and content, in www.AppUp.comone, easy to use location.Apps can be purchased in over 45 countriesvia 25 unique partners.Easy Access to Users for Creators:• Multiple business models to support your sales goals• Intel® Software Network developer program is designed to support creators through every step of the process• Don’t get lost in a sea of Apps: – Intel AppUp® helps with app discoverability• Streamlined validation and deployment• Access to millions of PC and Ultrabook Users Intel AppUp® is a trusted and single source to get digital content for Ultrabook™, notebooks, and PCs – hundreds of millions of platforms! Intel and Intel AppUp are trademarks of Intel Corporation in the U.S. and/or other countries."
    16. 16. Devices across the Globe !Lava XOLO Lenovo Orange MegaFon Mint Motorola LePhone K800 RAZR I 16
    17. 17. Intel® Developer Zone program overview17 INTEL CONFIDENTIAL, FOR INTERNAL USE ONLY
    18. 18. Intel Software and ServicesWorks… To Deliver Secure, Optimized, and Compelling Applications and Services To Unleash Unprecedented Capability in Intel Technology To Enhance People’s Lives and Enable Them to Connect Any Device, Anytime and Anywhere
    19. 19. Welcome to the Intel® Developer Zone One global program to engage with Intel for all things software—from development to distribution.DEVELOPMENT RESOURCES: Gettools, technical articles, codesamples, and servicesBUSINESS RESOURCES: Access directconsumer sales channel, co-marketingopportunities, and fundingENGAGED COMMUNITY: Connect withIntel experts and industry peers to shareknowledge, get support, and buildrelationships
    20. 20. Answering Today’s Challenges ENHANCING USER EXPERIENCE • From touch screens, sensors and battery life to data security and cloud accessibility, the Intel® Developer Zone has resources to help you learn about and develop for the experiences people expect. CROSS-PLATFORM DEVELOPMENT AND RESOURCES • The Intel Developer Zone can provide guidance and tools to optimize your development effort across many form factors, platforms, and operating systems. OPPORTUNITIES TO GROW YOUR BUSINESS • Find support for new and established software business including: direct sales through the Intel AppUp® center, potential investment funding through Intel Capital, and many promotional marketing opportunities to push your products & brand.
    21. 21. A Program with Global ReachContent available inEnglish, Spanish, Portuguese, German, Russian, French, Italian andChineseIntel® DZ connects peers and expertsfrom more than 150 countriesPrograms in emerging marketsfocused on growing localsoftware economiesSoftware and apps distribution in 45countries through the Intel AppUp®center and its affiliates
    22. 22. Resources Catered to Your FocusWith all our content under one umbrella, it’s easierthan ever to find tools, technical content, andbusiness opportunities based on your needs andinterests. Technology Platform focus Segment focus focus
    23. 23. Support Across the Developer Journey LEARN BUILD DISTRIBUTE • Technical content • Development • Intel AppUp® center • Tutorials Products • Co-Marketing • Cross-platform • Free Tool Trials (Showcases, events) porting • Community Forums • Hardware Access • Go-to-market & Blogs initiatives • Code Samples • Events • Libraries • Intel® Software • Videos • Compilers Partner badge • Industry Trends • Checkers • Collateral Builder • Intel® Black Belt • Services APIs Software Developer • Testing • Documentation • Community Support
    24. 24. Tools & Technical Content LEARN BUILD DISTRIBUTEGet the tools, technical articles, code samples, and services youneed to expand your knowledge, write code, and build amazingsoftware.• INTEL® SOFTWARE DEVELOPMENT PRODUCTS: Industry-leading software development tools to help increase the performance, reliability, and security of your code• INTEL® LEARNING LAB: Access technical training, getting started guides, white papers, and more.• CODE SAMPLES: Working code demos and snippets to learn from, and expand on
    25. 25. Active Developer Community LEARN BUILD DISTRIBUTEEngage with our active community of Intel experts and industrypeers to learn new skills, get support, share what you know, andbuild relationships.• SHARE INTERESTS: Community around topics gain importance in the market—such as Ultrabook™, Android*, Business Client, and Servers• GET RECOGNIZED: Build your reputation as an Intel® Black Belt Software Developer• ACTIVE FORUMS & BLOGS: Intel experts and industry peers share new knowledge and help troubleshoot
    26. 26. 26
    27. 27. Academic Software Resources LEARN BUILD DISTRIBUTEACADEMIC SOFTWARE COMMUNITY: Get access to resourcesto learn about emerging platforms and technologies tohelp students lay the foundation for successful careersin software development• COURSEWARE LIBRARY: Find and share course material on emerging platforms and technologies from a global community of professors.• TOOLS AND TESTING: Browse our extensive library of tools to optimize your software. Gain access to the Many Core Testing Lab to test your applications.
    28. 28. Expanded Business Opportunities LEARN BUILD DISTRIBUTEEngage with the Intel® Developer Zone as an Intel® Software Partner orcompany to access sales opportunities, unlock marketing resources, andnetwork with business peers. Examples include: INTEL CAPITAL: INTEL APPUP® CENTER: Millions of dollars available now PC app store available in 45 through Ultrabook™ & AppUp funds. countries and offered through 25 Intel Software Partners can submit affiliates. business plans for potential investment. SOFTWARE BUSINESS SHOWCASE PRODUCTS: NETWORK: Get exposure to customers, Intel Get business and marketing marketing, and international markets tips, and collaborate to develop through online and in-person new business opportunities. promotional opportunities.
    29. 29. Intel AppUp® Center, the PC App Store LEARN BUILD DISTRIBUTEA trusted source for customers to get digital contentfor Ultrabooks™, notebooks, and PCs—hundreds ofmillions of platforms!• ACTIVE MARKET: App download every 18 seconds; new account created every 55 seconds• DISTRIBUTE ONCE, PUBLISH IN MANY STORES: 45 countries, 25 affiliates, 5 languages*• YOU DETERMINE PRICING: 70% revenue share with additional monetization through in-app purchase
    30. 30. Get Engaged with the Intel® DeveloperZone Get Tools & Tech Content Engage the Community • Access all technical content, forums, blogs, videos Interact with other members to build relationships and reputation • Get Intel® Software Development Products (trials and purchase) • Post to forums and blogs • Enter contests (ex. test your skills) • Earn Reputation as an Intel® Black Belt Software Developer GREATER REWARD WITH GREATER ENGAGEMENT Grow Your Business Unlock go-to-market resources and monetize your development • Become an Intel® Software Partner • Distribute and sell apps through the Intel AppUp® center • Connect with experts through the Software Business Network
    31. 31. A World of Opportunity AwaitsExplore the Intel® Developer Zonetoday • One place to engage with Intel® Software • Valuable resources and connections for developers and software businesses • Increasing reward with increased engagements
    32. 32. Thank you. Questions? INTEL CONFIDENTIAL, FOR INTERNAL USE ONLY