Session 11B: Innovation Management: Balancing Creativity with Discipline The TCS Innovation Architecture K Ananth Krishnan...
Key Questions  <ul><li>Does innovation ‘happen’ or can it be ‘made to happen’? </li></ul><ul><li>Does discipline kill crea...
The TCS Innovation Process <ul><li>Why  should we Innovate – Establish the Context for Innovation </li></ul><ul><li>Enable...
What  is Innovation – Use the Technology Market Map <ul><li>Develop a Differentiated Approach for Innovation </li></ul><ul...
Who  Will Innovate – Internal and External <ul><li>Extend the Innovation Capacity of the enterprise thru open innovation m...
HOW  to Innovate – Establish a Systematic Process for Innovation Governance <ul><li>A systematic process to convert a funn...
Summary of Best Practices <ul><li>Why  should we Innovate – Establish the Context for Innovation </li></ul><ul><li>Enable ...
Key Questions Answered <ul><li>Does innovation ‘happen’ or can it be ‘made to happen’? </li></ul><ul><ul><li>Invention is ...
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Innovation management – Balancing creativity with discipline, K Ananth Krishnan, Vice President and Chief Technology Officer, Tata Consultancy Services

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Innovation management – Balancing creativity with discipline, K Ananth Krishnan, Vice President and Chief Technology Officer, Tata Consultancy Services

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Innovation management – Balancing creativity with discipline, K Ananth Krishnan, Vice President and Chief Technology Officer, Tata Consultancy Services

  1. 1. Session 11B: Innovation Management: Balancing Creativity with Discipline The TCS Innovation Architecture K Ananth Krishnan Chief Technology Officer February 15, 2008
  2. 2. Key Questions <ul><li>Does innovation ‘happen’ or can it be ‘made to happen’? </li></ul><ul><li>Does discipline kill creativity </li></ul><ul><li>Does discipline result in incremental innovation </li></ul><ul><li>How can an innovation capability be created in the firm </li></ul><ul><li>What are the organisational models to support an innovation capability </li></ul>
  3. 3. The TCS Innovation Process <ul><li>Why should we Innovate – Establish the Context for Innovation </li></ul><ul><li>Enable Innovation – The Organizational Culture </li></ul><ul><li>What is Innovation – use the Technology Market Map </li></ul><ul><li>Where should we innovate – Connect to Customer Value Proposition </li></ul><ul><li>Who will innovate – invest internally and externally </li></ul><ul><li>How to innovate – develop an Innovation Management Process </li></ul><ul><li>Measure Outcomes – use a Balanced Scorecard </li></ul>
  4. 4. What is Innovation – Use the Technology Market Map <ul><li>Develop a Differentiated Approach for Innovation </li></ul><ul><li>Each type of Innovation needs a different process, different teams and will deliver different outcomes </li></ul>
  5. 5. Who Will Innovate – Internal and External <ul><li>Extend the Innovation Capacity of the enterprise thru open innovation models </li></ul><ul><li>Collaborate with innovators across a wide range of competencies </li></ul>
  6. 6. HOW to Innovate – Establish a Systematic Process for Innovation Governance <ul><li>A systematic process to convert a funnel of ideas and pilots, thru a process of diligence and alignment is necessary to drive a ‘railroad schedule’ of innovations </li></ul>
  7. 7. Summary of Best Practices <ul><li>Why should we Innovate – Establish the Context for Innovation </li></ul><ul><li>Enable Innovation – The Organizational Culture </li></ul><ul><li>What is Innovation – use the Technology Market Map </li></ul><ul><li>Where should we innovate – Connect to Customer Value Proposition </li></ul><ul><li>Who will innovate – invest internally and externally </li></ul><ul><li>How to innovate – develop an Innovation Management Process </li></ul><ul><li>Measure Outcomes – use a Balanced Scorecard </li></ul>
  8. 8. Key Questions Answered <ul><li>Does innovation ‘happen’ or can it be ‘made to happen’? </li></ul><ul><ul><li>Invention is sometimes serendipitous </li></ul></ul><ul><ul><li>Innovation can be made to happen! </li></ul></ul><ul><li>Does discipline kill creativity </li></ul><ul><ul><li>Blindly applied, yes </li></ul></ul><ul><li>Does discipline result in incremental innovation </li></ul><ul><ul><li>Not necessarily – could result in no innovation as well! </li></ul></ul><ul><li>How can an innovation capability be created in the firm </li></ul><ul><li>What are the organisational models to support an innovation capability? </li></ul><ul><ul><li>The TCS experience is one model which I know has worked! </li></ul></ul>

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