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Navigating Marketplace Models and Measuring Success - Vivek Pathak

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Navigating Marketplace Models and Measuring Success - Vivek Pathak

  1. 1. Navigating Marketplace Models and Measuring Success Practitioners’ View Vivek Pathak Ashish Singru
  2. 2. HYPER CONNECTED WORLD The Internet is worth more to the global economy than more traditional industries such as agriculture or energy – The Economist , 2015
  3. 3. Sources: HillhouseC, Economist, others
  4. 4. 4 ECOMMERCE IS POISED FOR RAPID GROWTH
  5. 5. 5 COMMERCE ECOSYSTEM CONSUMERS SELLERSOPERATOR Enablers: INTERNET/ MOBILE PENET. LAWS, ETC Ancillaries: PAYMENTS, LOGISTICS,
  6. 6. HOW ARE THESE CONVERGING? DECODING THE COMMERCE ECOSYSTEM
  7. 7. 7 INTERNET PENETRATION IS ALL TIME HIGH
  8. 8. 8 MOBILE REVOLUTION HELPING ECOMMERCE
  9. 9. ECOMMERCE IS BECOMING MORE SOCIAL
  10. 10. PERSONALIZATION IS KEY
  11. 11. SEAMLESS MULTI-SCREEN EXPERIENCE
  12. 12. PRESSURE ON SUPPLY CHAIN LOGISTICS DECODING THE OTHER SIDE …SELLERS
  13. 13. REGULATORY ISSUES ARE RISING
  14. 14. DISINTERMEDIATION IS HAPPENING
  15. 15. 16
  16. 16. BUT… RAPIDLY CHANGING BUYER PREFERENCES FORCING EVOLUTION STILL THE BULWARK OF RETAIL COMMERCE 95% RETAIL SALES STILL OCCUR IN STORES BRICK N MORTAR BUSINESSES
  17. 17. SOURCE: ‘LEARN WITH GOOGLE’ REPORT RETAIL SALES INCREASINGLY INFLUENCED BY INTERNET
  18. 18. 19 MULTI CHANNEL BUYERS ARE BETTER INFORMED SOURCE: ‘LEARN WITH GOOGLE’ REPORT
  19. 19. ALLEGORICAL FROG IN BOILING WATER
  20. 20. OFFLINE TO ONLINE TUNING ONLINE ‘SAVES’ INTO OFFLINE ORGANIZATIONAL READINESS – GLOBAL MINDSET
  21. 21. INVENTORY LED
  22. 22. MARKET PLACE
  23. 23. 25 Marketplace Model – Tempting for Start ups http://yourstory.com/2014/04/marketplace-model-indian-startups/
  24. 24. 26http://yourstory.com/2014/04/marketplace-model-indian-startups/ • 33% of the E-Commerce and Classified startups consider Supply Chain Management as the most difficult problem to tackle • 41% of the E-Commerce and Classified startups also feel the heat of not good access to seed funding for their ventures
  25. 25. MARKET PLACE NETWORK EFFECTS PLATFORM & DATA MONETIZATION
  26. 26. NETWORK EFFECTS EFFICIENT & DISPASSIONATE HIGH LIQUIDITY & PROFITABILITY RESISTANT TO EXTERNAL STRESS CAN CREATE ‘WINNER TAKES IT ALL’
  27. 27. MONETIZATION GREATER FLEXIBILITY TO CHARGE HELP OVERCOME FRAGMENTATION GREATER ‘RETURNS TO SCALE’
  28. 28. PLATFORM & DATA SPECIAL & POWERFUL ALLY DEEPER TWO –SIDED INSIGHTS HELP OVERCOME FRAGMENTATION
  29. 29. PRESENTATION TITLE GOES HERE 31 ECOMMERCE ANALYTICS MACRO-ECONOMICS REGULATORY GEO-POLITICAL CONSUMER BEHAVIOR SELLER BEHAVIOR OPERATOR BEHAVIOR
  30. 30. 32 ECOMMERCE ANALYTICS CORRELATION CAUSATION RESPONSE CALIBRATION
  31. 31. MARKET PLACE UNDERSTANDING CUSTOMERS
  32. 32. SELECTION TRUST VALUE
  33. 33. TRUST IS IMPORTANT
  34. 34. (Re)Building Trust
  35. 35. REMOVE MISLEADING LISTINGS REDUCE RELATED INVENTORY POLLUTION IMPROVE SEARCH & DISCOVERABILITY SELECTIONVALUETRUST
  36. 36. ALLOW MULTIPLE PAYMENT OPTIONS ENFORCE SELLER STANDARDS SELECTIONVALUETRUST REDUCE COST VARIABILITY
  37. 37. INVEST IN FAIR & FASTER RESOLUTION IMPROVE FEEDBACK MECHANISMS REDUCE FRICTION IN COMMUNICATION SELECTIONVALUETRUST
  38. 38. 40 ANALYTICS POWERS… PLATFORM DISCOVERY BRAND DISCOVERY PRICE DISCOVERY MARKET DISCOVERY TRUST DISCOVERY
  39. 39. 41 ANALYTICS IMPROVES USER EXPERIENCE.. ANALYTICS HELPS EVOLVE USER BEHAVIOR THOSE WHO OPTIMIZE AND SHIFT USER BEHAVIOR WIN!
  40. 40. ENGAGING THE COMMUNITY IS KEY HIGHLY PROFITABLE & SCALABLE POWERFUL NETWORK EFFECTS MARKET PLACES

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