The eighth meeting of the NASSCOM Noida CEO Forum. The general mood these days is of distinct uncertainty. How long? When etc. Will it be over in Q1, Q2 or simply which of the Q’s? After all, how long can you run business by simply “crystal gazing”. We decided to reach out to our members by engaging Mr Krishnakumar Natarajan, CEO, MindTree Ltd, to come and share with us his experience in “Managing a downturn”. “Managing a downturn”. Is it a strategic issue? Yes. Marketing? Surely. Finance? Has to be. Operations? why not? and most definitely HR.
To shape our business for future, we must embark upon a strategy, which focuses upon simultaneous activity in protecting volumes, reducing costs and increasing prices. Fundamental proposition, you may think, but when you conceive this idea in the context of a sagging economy, not just locally but even more so globally, does the realization hit you. The way we do business needs to change radically, where mere survival seems a challenge at times.