How Startups and Emerging companies can benefit from Social web and Enterprise 2.0

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How Startups and Emerging companies can benefit from Social web and Enterprise 2.0

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How Startups and Emerging companies can benefit from Social web and Enterprise 2.0

  1. 1. How Startups and Small Indian companies can Benefit from Social web and Enterprise 2.0
  2. 2. Young Company! you already focus on Web applications
  3. 3. then, what are you looking for?
  4. 4. but, everything seems to change
  5. 5. which is Good. Big companies already do all the old stuff well and in good scale
  6. 6. *I* What is this New Web? *II* What does this mean for us? *III* Why is it Challenging? so, let us look at
  7. 7. What is this New Web? *I*
  8. 8. New style of working user participation & peer production, not just publishing Social Media Applications
  9. 9. Mashups Syndication Composite Applications
  10. 10. Widgets; Flash, Javascript Micro Applications
  11. 11. Facebook Platform Social Networking Applications
  12. 12. OpenSocial Platform Shindig : Apache open source implementation of the OpenSocial and gadgets specification
  13. 13. Open APIs & Web Services
  14. 14. Web 2.o Online Services Applications for consumers … remember companies used to make products for desktop users?
  15. 15. Web Oriented Architecture WOA Web2.0 + SOA
  16. 16. Enterprise 2.0 <ul><li>Discussions </li></ul><ul><li>Links </li></ul><ul><li>Documents </li></ul><ul><li>Forums </li></ul><ul><li>Polls </li></ul><ul><li>Calendars </li></ul><ul><li>To-do lists </li></ul><ul><li>Pages (wiki) </li></ul><ul><li>Blogs </li></ul>Social design, Enterprise Ready
  17. 17. Semantic Web The emerging Web 3.0
  18. 18. What does this mean for us? *II*
  19. 19. 1. Massive opportunity to specialize and grow on fast track Blue Ocean Strategy
  20. 20. 2. Market New products & service offerings inexpensively PR 2.o, Blogs, Word of Mouth
  21. 21. 3. Beat the downturn, commoditization and Market pressures The same old business will it work?
  22. 22. Why is it Challenging? *III*
  23. 23. Competency bar is moving up A
  24. 24. Strategy needs understanding of distribution models and uptake of new offerings B Limited expertise outside the Silicon Valley
  25. 25. Marketing is changing faster than ever Having a website is now hardly interesting for prospects C
  26. 26. No longer just Usefulness, it’s the Experience that matters A very 90’s design and web experience cannot work D
  27. 27. Invest little to gain a standing E
  28. 28. so, what’s that frog ;-) Thanks
  29. 29. Our new product … adding the “social twist” to web and enterprise applications
  30. 30. Jay Pullur [email_address]   web 2.0 widgets facebook apps opensocial enterprise 2.0 semantic web ajax, ruby, REST     
  31. 31. Nasscom Emerge Forum Thanks for inviting New Delhi, 12 sep 08

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