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Data without Limits - Presentation made by Dr. Werner Vogels from Amazon Web Services

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Data without Limits - Presentation made by Dr. Werner Vogels from Amazon Web Services

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Data without Limits - Presentation made by Dr. Werner Vogels from Amazon Web Services

  1. 1. Data without Limits Dr. Werner Vogels CTO, Amazon.com
  2. 2. BIG-DATAThe collection and analysis of large amounts of data to create a competitive advantage
  3. 3. BIG-DATA When your data sets become so large that you have to start innovating how tocollect, store, organize, analyze and share it
  4. 4. BIGGER IS BETTER
  5. 5. UNCERTAINTY
  6. 6. BIG-DATA REQUIRESNO LIMITS
  7. 7. COLLECT | STORE | ORGANIZE | ANALYZE | SHARE
  8. 8. COLLECT | STORE | ORGANIZE | ANALYZE | SHARE
  9. 9. Step 1: Tracking Step 2: Panel Step 3: DashboardWe’ve created a unique tracking application. It We invite members of a research panel Usage data now begins to pour into thekeeps track of all website visited, software to install it. We know not only their digital Wakoopa dashboard in real-time. Logused, and/or ads seen. habits, but also their offline in, and create beautiful visualizations and demographics and behavior. useful reports.
  10. 10. TechnologyPanel AWS Activity SQS EMR RDS Data Kamek* Metrics S3 Wakoopa dashboard
  11. 11. AWS DIRECT CONNECT
  12. 12. AWS IMPORT/EXPORT
  13. 13. COLLECT | STORE | ORGANIZE | ANALYZE | SHARE
  14. 14. COLLECT | STORE | ORGANIZE | ANALYZE | SHARE
  15. 15. DATA QUALITY CONTROL • Control Data • Correct Data • Validate Data • Enrich Data
  16. 16. CrowdsourcingMismatch between those with data and those with the skills to analyse it
  17. 17. COLLECT | STORE | ORGANIZE | ANALYZE | SHARE
  18. 18. MAPREDUCEAMAZON ELASTIC MAPREDUCEHADOOP
  19. 19. 30,000 CORES
  20. 20. COLLECT | STORE | ORGANIZE | ANALYZE | SHARE
  21. 21. http://aws.amazon.com/publicdatsets

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