Has Saas reached the tipping point? What's in its future?


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  • Hello, my name is ____. I’m on the ISV Team at Salesforce and I spend most of my time talking with companies just like yours that are interested in building apps for the enterprise and are looking towards a future where apps are an everyday part of business. My hope is that this meeting will mark the beginning of a beautiful business relationship, but before we start talking about the specifics of your app, I’d like to first talk with you about everything that’s provided to our partners from both a technology and business enablement perspective. Let’s start by talking a little bit about Salesforce.com and the opportunity that we see ahead.
  • Before I begin, just a word from our lawyers.  This is our safe harbor statement which if you cannot read, you can find on our website.  Any purchasing decisions you make should be made based on currently available technology and publically available information.
  • Our focus is grounded in a firm commitment to innovation. This is why in addition to being pleased with industry analyst recognition from IDC and Gartner, we’re particularly excited to be cited by Forbes Magazine as the world’s most innovative company for THREE years in a row. Our vision and commitment to innovation is a big part of my excitement in talking with you today.Moreover, we are not the startup we once were. Our customers and their success have propelled us to be the #1 enterprise cloud computing vendor according to IDC and Gartner. As leaders in the industry, we not only understand what came before us, but what is coming ahead of us.
  • In 2009, we witnessed a seminal moment in a shift to social networking. According to this Comscore report, social networking users surpassed email users. Almost two billion people are now on these services, in record time. But what does it mean?Today’s generation uses Facebook, Twitter, and lots of other social apps. They are logging in multiple times a day, connecting with friends on Facebook, business colleagues on LinkedIn, and everyone on Twitter.This is the future and this is the way people expect to communicate with others. This is the new norm for communications and will only get more powerful over time.
  • The Social Revolution is also about this incredible shift in mobility. There will be over 1.8 billion mobile devices by 2014 while desktops and laptops are remaining stagnant.Analysts predict Apple will ship fifty-six million iPads shipping this year. Tablets and mobile -- we're in the post-PC revolution now.
  • We're moving to an Internet of things, that everything is getting onto the Internet. All of the devices, all of our products, our cars, our refrigerators are connected to social networks.Everything is on the Internet, and connecting to us and using that personal profile and bringing us together in a way that we haven't seen before -- 5.3 billion connected devices by 2014.
  • And we’ve identified 6 key attributes of the best next-generation apps on the market.COLLABORATION – does your app inspire collaboration?SOCIAL USER EXPERIENCE – does your app drive increased adoption and usage?NETWORK EFFECTS – think about Yelp reviews: the more people that use Yelp and write reviews, the more valuable Yelp is as a resource. Does your app get more valuable as more people use it?INTEROPERABILITY – apps don’t exist by themselves, they have to play well with others. Do you have a good understanding of where your app ends and another app begins?MOBILITY – Mobile is a must for your businessINNOVATION – are you pushing the boundaries? This isn’t just about minor additions, but disrupting your space in a way that will really shake things upPUNCHLINE: If you as a partner design and build your application with these 6 things in mind, then you are ahead of your competition in making best-in-class apps.
  • Has Saas reached the tipping point? What's in its future?

    1. 1. Has SaaS Reached Its Tipping Point? What’s in its Future? Avanish Sahai VP, Global ISV & Channels @avanish sahai in/asahai
    2. 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
    3. 3. #1 in Vision and Innovation for Enterprise Cloud Apps #1 Sales, Service, Marketing Cloud Computing Innovation 2011, 2012, 2013
    4. 4. Social Revolution: Social Networking Surpassed Email Social Users Email Users 1.9 billion social users 2007 2008 Source: Comscore, June 2011 2009 2010 2011
    5. 5. Mobile Revolution: Next Gen Devices Changing How We Access the Web 1.8 billion Tablets Smartphones Laptops Desktop 2006 2007 2008 mobile devices by 2014 2009 2010 2011 2012E 2013E Source: Gartner Research, Smartphone, Tablet, and PC Forecast, December 2011 2014E
    6. 6. Device Revolution: Products Now Connected to Networks 3.5 Billion 1.8 Billion Networked Products Networked Computers Total of 5.3 Billion Connected Devices 2014 Source: IDC Predictions: 2012 competing for 2020. December 2011
    7. 7. The World Is Moving to the Cloud The Old Way…. Today On-Premise Client/server Intranet Computing Relational Databases Big Table
    8. 8. But Traditional Players Are Being Left Behind Traditional Software Customers Want the Cloud
    9. 9. And Missing out on Massive Opportunities Source: Gartner, Cloud Services Forecast
    10. 10. How can you capitalize on this momentum?
    11. 11. Winning Users’ Hearts Requires New Thinking Key Elements of Best-in-Class Apps Collaboration Interoperability Are you bringing information or people together in new ways? Do you connect to other apps easily, push processes forward? Social UX Mobility Does your app prompt people to engage? Can data be accessed anywhere, from any device? Network Effects Innovation Is your app more powerful as more people use it? Are you transforming your category/industry/niche?
    12. 12. You’ve built an app… Now what?
    13. 13. Soft Launch Free Pilots Act on Feedback
    14. 14. #2 Don’t Keep It a Secret Identify Influencers Encourage Reviews Seed the Community
    15. 15. Clean Value Prop Crisp Demo Killer Content
    16. 16. Be Responsive Frictionless Trials Over -Communicate
    17. 17. Find Mentors Attend Industry Events Join Communities