Hello, my name is ____. I’m on the ISV Team at Salesforce and I spend most of my time talking with companies just like yours that are interested in building apps for the enterprise and are looking towards a future where apps are an everyday part of business. My hope is that this meeting will mark the beginning of a beautiful business relationship, but before we start talking about the specifics of your app, I’d like to first talk with you about everything that’s provided to our partners from both a technology and business enablement perspective. Let’s start by talking a little bit about Salesforce.com and the opportunity that we see ahead.
Before I begin, just a word from our lawyers. This is our safe harbor statement which if you cannot read, you can find on our website. Any purchasing decisions you make should be made based on currently available technology and publically available information.
Our focus is grounded in a firm commitment to innovation. This is why in addition to being pleased with industry analyst recognition from IDC and Gartner, we’re particularly excited to be cited by Forbes Magazine as the world’s most innovative company for THREE years in a row. Our vision and commitment to innovation is a big part of my excitement in talking with you today.Moreover, we are not the startup we once were. Our customers and their success have propelled us to be the #1 enterprise cloud computing vendor according to IDC and Gartner. As leaders in the industry, we not only understand what came before us, but what is coming ahead of us.
In 2009, we witnessed a seminal moment in a shift to social networking. According to this Comscore report, social networking users surpassed email users. Almost two billion people are now on these services, in record time. But what does it mean?Today’s generation uses Facebook, Twitter, and lots of other social apps. They are logging in multiple times a day, connecting with friends on Facebook, business colleagues on LinkedIn, and everyone on Twitter.This is the future and this is the way people expect to communicate with others. This is the new norm for communications and will only get more powerful over time.
The Social Revolution is also about this incredible shift in mobility. There will be over 1.8 billion mobile devices by 2014 while desktops and laptops are remaining stagnant.Analysts predict Apple will ship fifty-six million iPads shipping this year. Tablets and mobile -- we're in the post-PC revolution now.
We're moving to an Internet of things, that everything is getting onto the Internet. All of the devices, all of our products, our cars, our refrigerators are connected to social networks.Everything is on the Internet, and connecting to us and using that personal profile and bringing us together in a way that we haven't seen before -- 5.3 billion connected devices by 2014.
And we’ve identified 6 key attributes of the best next-generation apps on the market.COLLABORATION – does your app inspire collaboration?SOCIAL USER EXPERIENCE – does your app drive increased adoption and usage?NETWORK EFFECTS – think about Yelp reviews: the more people that use Yelp and write reviews, the more valuable Yelp is as a resource. Does your app get more valuable as more people use it?INTEROPERABILITY – apps don’t exist by themselves, they have to play well with others. Do you have a good understanding of where your app ends and another app begins?MOBILITY – Mobile is a must for your businessINNOVATION – are you pushing the boundaries? This isn’t just about minor additions, but disrupting your space in a way that will really shake things upPUNCHLINE: If you as a partner design and build your application with these 6 things in mind, then you are ahead of your competition in making best-in-class apps.
Has Saas reached the tipping point? What's in its future?
Has SaaS Reached Its Tipping Point?
What’s in its Future?
VP, Global ISV & Channels
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#1 in Vision and Innovation for Enterprise Cloud
2011, 2012, 2013
Social Networking Surpassed Email
Source: Comscore, June 2011
Next Gen Devices Changing How We Access the Web
Source: Gartner Research, Smartphone, Tablet, and PC Forecast, December 2011
Products Now Connected to Networks
Total of 5.3 Billion Connected Devices
Source: IDC Predictions: 2012 competing for 2020. December 2011
The World Is Moving to the Cloud
The Old Way….
But Traditional Players Are Being Left Behind
Customers Want the Cloud
And Missing out on Massive Opportunities
Source: Gartner, Cloud Services Forecast
Winning Users’ Hearts Requires New Thinking
Key Elements of Best-in-Class Apps
Are you bringing
information or people
together in new ways?
Do you connect to other
apps easily, push processes
Does your app prompt
people to engage?
Can data be accessed
anywhere, from any device?
Is your app more
powerful as more people
Are you transforming your