The "app economy" is a new generic buzz word that describes the value chain of the rapidly emerging new business model for software developers, technology providers and connectivity providers. The mobile AppStore - pioneered by Apple iPhone has become a phenomenan. Blackberry, Andriod, Nokia, Motorola have all launched appstores. Telecom providers - Vodaphone, Airtel, ATT have also launched appstores. Specialized application providers have their own stores.
The AppStore economy has yet to hit India in a big way. While some Indian product developers have already published their wares to global appStores, specific localized/customized solutions for Indian consumers has yet to hit mainstream. However, the imminent launch of 3G services in the country promises to lead to a blossoming of the appstore economy.