NAS RAJA PORTFOLIO OF WORK (2001-2012)CLARY BUSINESS MACHINESECOMMERCE STRATEGY MANAGER/ CTOOFFICE SUPPLIES Launch of the company’s Office Supplies side of the business with OfficeProductsMall.com built usingASP.NET/SQL Server. The store is built on top of an ecommerce solution called LogicBlock, which, in turn, is built ontop of the open source .NET ecommerce platform nopCommerce. The store carries over 40,000 products for whichcontent is fetched through an API provided by Etilize.com.CUSTOM ECOMMERCE CMSCustomized PHP/MySQL based multi-store CMS that now powers 60+ online stores includingClaryBusinessMachines.com. Project managed the development of this CMS as well as did the market research toidentify and hone features that an ecommerce CMS should have.SOUTH AMERICAN EXPANSIONLaunch of Clary Business Machines in South America with clary.com.co, fotocopiadora.com.co and other onlinestores using the custom CMS solution built in-house. Multi-language support was added to the CMS in order toaccommodate Spanish and the Google Translate API was used to translate thousands of product pagesautomatically into Spanish.PPC MARKETINGI performed ongoing AdWords management of 40+ campaigns across three AdWords accounts and introducedMicrosoft AdCenter and LinkedIn PPC marketing to the company’s PPC marketing efforts. This work includeddeveloping new campaigns to market new ecommerce stores as well as maintaining and tweaking existingcampaigns both to improve conversions and CTR as well as to market new products as they got added to thecompany’s portfolio. Total PPC budget was over USD 700,000. I’m an avid user of tools like SpyFu.com andKeywordSpy.com to siphon out long-tail keywords and find these tools indispensible especially when marketing inhighly competitive niches.OFFICE FURNITUREExpansion into Office Furniture market segment with BestOfficeFurnitureDeal.com.LEAD GENERATION
Lead Generation via PPC, Email Marketing and Virtual Sales Reps - for highly competitive niches such as VideoConferencing Equipment. The daily PPC budget for the video conferencing campaigns was in the vicinity of USD1,000.SHOPPING PORTAL FEEDSGeneration of custom product feeds for Google Products, Google AdWords, Amazon and others. Differentshopping portals accept product feeds in slightly varying formats and it is important to adhere to the taxonomy ofthe individual shopping portal in order to rank high in shopping portal search results; hence the need for multipleproduct feeds.CLARY BUSINESS MACHINES CENTRALIZED ECOMMERCE STORELaunch of the mega-store site ClaryBusinessMachines.com using custom PHP-based CMS built in-house. The storeshowcases all products that the company retails, amounting to over 2000 products in total.INTERACTIVE WHITEBOARDSInteractive whiteboards specific online store interactive-boards.com, built on top of the CMS built in-house.MIMIO BOARDSOnline store for interactive whiteboards from the manufacturer called Mimio. The store soon became the mostvisited Mimio store on the web after the launch of the site mimio-boards.com.SHOPPING CART AND LANDING PAGE OPTIMIZATIONSShopping cart optimization to reduce abandonment rates and landing page optimization to improve conversionswere both important activities carried out on ecommerce projects such as ClaryBusinessMachines.com, Live-Conferencing.com, and others.DOCUMENT CAMERASOnline store that retails document cameras for business and education - document-camera.com.ID CARDS PRINTERSLarge ID Cards Printers retail store - IDCards-Printers.com, also built on top of the in-house built ecommerce CMS.CONVERSION TRACKINGConversion Tracking and Lead Tracking for the company’s various online stores via Google Analytics.
OFFICE SHREDDERS STOREFellowes is the most popular shredder brand in America. This project involved revamping the company’s retail sitethat sells Fellowes shredders - Fellowes-shreddder.com.NORVIDASOFTWARE PROGRAM MANAGERSABERKNOTA virtual concierge for hotel guests, SaberKnot is a touch screen based kiosk system installed in hotel rooms. Thesystem enables the hotel guest to order local services from SaberKnot partners such as movie tickets, fast food,beauty and spa services and shopping services. Large-scale project with Kiosk application built using C# for theWindows Embedded platform.RE5 TREATMENT SYSTEMAn electromagnetic treatment system for arthritis patients, Re5 is a client/server application consisting of a Re5treatment device and a Re5 web application. A Re5 treatment practitioner uses the Re5 device to treat the patient.The device then syncs the patient data with the online Re5 server. The Re5 practitioner can then manage thepatient’s treatment plan using the online Re5 web application that peruses the patient data. Re5 has beendeveloped using ASP.NET and C# with Microsoft SQL Server as the backend database system.ELECTROLUX CAMPAIGNSThis project involved building a web application to support promotional mail marketing campaigns by theelectronics giant Electrolux. The system allowed customers to sign up for promotions, earn points and claimvarious prizes and discounts on products. The project used ASP.NET, Kentico CMS and Microsoft SQL Server.ONLINE PERSONALSRajarani.dk is the first Scandinavian online dating community for Muslims; developed with ASP using SQL Server asbackend.WEIBEL DOCUMENT MANAGEMENTCustomized document management system that supports dividing customers into groups and assigning documentrights at the group level. Custom CMS developed with ASP.NET and C#.
INTAGLEOSOFTWARE PROJECT MANAGERIBM TIVOLI STORAGE MANAGER / PREDATARIBM’s Tivoli Storage Manager is an enterprise level Storage Management system. Predatar is a .NET based Tivoliautomation system that makes it easier to administer the Tivoli Storage Manager. My contribution includeddeveloping a basic understanding of Tivoli / Predatar and then setting up software processes and putting in place adevelopment team to take over the development of the Predatar system from the customer’s in-house team.RAPIDSEND PAYMENT PROCESSING SYSTEMRapidSend is a micropayment system targeted at the South American market. RapidSend uses the Arias billingmanagement platform to manage service subscriptions and the Automated Clearing House (ACH) network forprocessing payments. An ASP.NET based online application allows customers to use the system to send and receivemicropayments. Project scope included developing the prototype for the ASP.NET application as well as preparingthe analysis and design document for interacting with the Automated Clearing House network.DATAFOCAL SYSTEMSSR. PROJECT MANAGERMICROSOFT NAVISION ERP CUSTOMIZATIONBuilt for Simply Wireless, a mobile phone retailer in the US, this project involved customizing and implementingMicrosoft Navision (Dynamics NAV) as the customer management solution for Simply Wireless. Project includedbuilding workflows for user registration, user activation with mobile operators (Nextel, Sprint, and Cellular),performing credit checks on customers and configuring mobile phone plans for customers.WYNCS MANAGERWyncs enables the sharing of event related information with potential attendees through a website. The customerplaces a specialized link on the website. When a visitor clicks that link, Wyncs transfers event related data such asevents location, contact information and driving directions into the visitor’s Microsoft Outlook or Palm Desktopsystem. This project involved developing functionality to synchronize event information between Wyncs and ausers Palm Desktop application. The solution was built using Visual C++ and the Palm Desktop SDK.SIMPLY WIRELESS WEB SERVICE INTEGRATIONBuilt for Simply Wireless, a mobile phone retailer in the US, this project involved developing a gateway for SimplyWireless ERP system; an XML SOAP based web service that consumes web services from mobile operators (Sprint,Nextel and Cellular) and exposes their functionality from a unified interface. Functionality included registering and
activating users with mobile operators, configuring customers’ mobile plans, configuring credit card informationfor customers and related activities.PAPER HANDLING EQUIPMENT STOREEcommerce store built using PHP with MySQL as backend – based on the open source CMS called OsCommerce.NUAXIS TIME SHEETS MANAGEMENTCustomized timesheet management system for NuAxis, built using ASP.NET with SQL Server as backend.SEO AND COPYWRITING SERVICESManaged SEO and product copy development services for clients including online retailer Clary Business Machines.DATAFOCAL SYSTEMSTECHNICAL LEAD, PROJECT MANAGERREACHPLUS ALERTSA TCP/IP based network wide critical alert broadcasting system consisting of a console for sending alerts and aclient application for receiving alerts. Alerts can optionally be scheduled, delivered offline and can require explicitacknowledgement from the receiver. The system supports network-wide rollout of ReachPlus Clients (alertreceivers), active directory support, message encryption, alert criticality levels and more. The system was builtusing Visual C++, MFC, STL and COM.IMWAVE BUSINESS MESSENGER (BM)BM is a client/server application that allows merging contacts from Live Messenger, Yahoo and AOL Messenger.The user can transparently communicate with these messaging services using BM, send offline and scheduledmessages to contacts as well as sync contacts with a web server. The product was developed using Visual C++.FASTCOMPFastComp allows web developers to ensure compliance with the US accessibility standard called Section 508. Thesystem can download a website for analysis and then highlight areas of code that need to be tweaked forcompliance as well as providing suggestions what changes to make in order to achieve compliance. FastComp wasdeveloped using Visual Basic.INVENTORY MANAGEMENT SYSTEM FOR NATIONAL PARK SERVICE
Built using ASP with Oracle as backend, this inventory management system allows the National Park Service tomanage hardware inventory for more than 50 offices spread across the United States.OUTSYNCOutSync enables the user to synchronize contacts with the web to enable contact access anywhere. User’scontacts can update the contact info online and the updated information becomes automatically available inOutlook. Outsync has been developed using Visual C++.IVR AUTOMATION FOR WWTELECOMBuilt with Visual C++, the automation tool sends modem commands to the WWTelecom IVR system to register andupdate customer data in bulk. The system reads its data from a SQL Server based database.INTERNET EXPLORER POP UP BLOCKERBuilt using Visual C++, the pop up blocker uses some advanced techniques (Windows mouse and keyboard hooks)to stop IE from opening unwanted pop-ups. The IE Pop up Blocker was built at a time when IE had no native pop-up blocking support.PALM OS ENHANCED TO-DODeveloped in C, Enhanced To-do improves upon the functionality of the standard To-do list such as the ability tocreate sub-tasks and set task priorities.