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Trend report 2018_online shopping market trend

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2018 온라인 쇼핑 시장 트렌드

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Trend report 2018_online shopping market trend

  1. 1. 53.8 65.6 78.2 93.4 111.5 2015 2016 2017 2018E 2019E
  2. 2. 53.8 65.6 78.2 24.4 35.5 47.8 45.4% 54.2% 61.2% 2015 2016 2017 온라인 쇼핑 전체 모바일 쇼핑 모바일 쇼핑 비중
  3. 3. PC>MO PC=MO PC<MO
  4. 4. 222 317 414 520 539 561 15.5% 20.0% 23.9% 27.2% 27.9% 28.6% 2000 2005 2010 2015 2016 2017 1인 가구수 1인 가구 비중 53% 46% 온라인 오프라인
  5. 5. 44.1% 39.7% 2.4% 3.4% 26.6% 12.7% 25.7% 40.8% 50대 60대 스마트폰 태블릿PC PC/노트북 유선전화 TV 직접 구매 27% 41% 58% 2014 2018 2020E
  6. 6. 4조 7,819억 6조 6,770억 8조 7,985억 11조 5,168억 2014 2015 2016 2017E
  7. 7. 1조 4,342억 1조 7,303억 2조 361억 2015 2016 2017 100억 1900억 4000억 2015 2017 2018E

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