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Working in the Digital Economy - NSU Career Fair Presentation

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Working in the Digital Economy - NSU Career Fair Presentation

  1. 1. Working in the NewDigital EconomyNash IslamCEOG&R Ad NetworkNSU Career FairJune 8, 2013Dhaka, Bangladesh
  2. 2. Agenda1. The Emerging Digital Economy2. G&R’s role3. Best Practices for the Digital Worker4. New Tools for Digital Work
  3. 3. 1. The Emerging Digital Economy
  4. 4. The Internet is Growing FAST in BangladeshSource: Bangladesh Submarine Cable Company Ltd, as cited by Dhaka Tribune, April 2013. http://www.dhakatribune.com/technology/2013/apr/21/internet-usage-jumps-45
  5. 5. 1 New Facebook User Every20 seconds in Bangladesh3.7 million Facebook users overall & growingquicklySource: Facebook Ad Manager (May 2013) and We Are Social (Nov 2012)
  6. 6. Various Types of Job OpportunitiesStart Ups & EntrepreneurshipLocal CorporationsOutsourcing
  7. 7. Various Types of Job OpportunitiesDevelopersDesignersMarketersSales & Business DevelopmentAnalysts & Account Managers
  8. 8. Working in the Digital EconomyWorkers in the Digital Economy areKnowledge Workers• Work primarily with InformationOR• Develop & use knowledge in theworkplaceSource: Peter Drucker, Landmarks of Tomorrow (1959)
  9. 9. 2. G&R’s Role
  10. 10. WeEmpowertheBangladeshWeb
  11. 11. Connecting the Local Internet EconomyB U S I N E S S E S W E B S I T E SB A N G L A D E S H I I N T E R N E T U S E R S
  12. 12. We Are Local
  13. 13. Reach your audience as they browse the webThe G&R Ad Network canserve up to 5,000,000 adimpressions each day –reaching 90% ofBangladeshis online
  14. 14. G&R Ad Network
  15. 15. How We Work – Connecting Advertisers with PublishersAdvertiserAdvertiserAdvertiserAdvertiserAdvertiserAdvertiserAdvertiserAdvertiserWebsiteWebsiteWebsiteWebsiteWebsiteWebsiteWebsiteWebsiteBenefits:Scale / Technology – Reporting – Efficiency – SpecialisationOur Network:Prothom Alo blogProthom Alo JobsAmader ShomoySomewherein BlogDaily StarBD NewsFinancial ExpressNatun BartaBangla Times 24SongbadMusic.com.bdDainik ManobJaminMusic er Sondhane… over 500 sites in all
  16. 16. 500+websites in our publisher network…and we’re adding more each day
  17. 17. 300+campaigns in 2012 formore than 50 local and international brands
  18. 18. Types of Jobs at G&RDevelopersDesignersMarketersSales & Business DevelopmentAnalysts & Account Managers
  19. 19. 3. Best Practices for the Digital Worker
  20. 20. Search Literacyunderstanding how to effectively use websearch to find quality sources appropriateto your task
  21. 21. Autodidacticlearning a subject without a teacher orformal education; self-education
  22. 22. ASK FOR HELP
  23. 23. Search before you AskAsk better questions
  24. 24. 4. New Tools for Digital Work
  25. 25. Get Deeper with What You Know
  26. 26. Do It Yourself
  27. 27. Know Your Tools – How Do Digital Teams Work?
  28. 28. Know Your Tools – Manage Projects
  29. 29. Know Your Tools – Online Meetings
  30. 30. Know Your Tools – Online Collaboration
  31. 31. Know Your Tools – Note Taking
  32. 32. Know Your Tools – Facebook Page Insights
  33. 33. Know Your Tools – Google AdWords
  34. 34. Know Your Tools – G&R dashboard
  35. 35. Know Your Tools – Google Analytics
  36. 36. Know Your Tools - MailChimp
  37. 37. The RevolutionHas ArrivedThe Digital Economy is here to stay and hastremendous opportunities for growth
  38. 38. Salman HossainHead of Sales & Marketingsalman@gandr.com.bdNash IslamCEOnash@gandr.com.bdThank you

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