Presentation on Bangladesh market sizing for Startup Weekend Dhaka

1. Sizing
Digital
Markets
in
Bangladesh
Friday,
January
11,
2013
Nash
Islam
CEO
Director

2. Market
Size
the
number
of
buyers
&
sellers
in
a
parMcular
market
Source:
h;p://www.investorwords.com/6576/market_size.html

3. Market
Size
is
ESSENTIAL
in
your
business
pitch
It
defines
the
potenAal
of
your
business
opportunity

4. Market
Sizing
is
soC
science
and
it
can
be
hard,
parAcularly
with
lack
of
research

5. Online
Market
in
Bangladesh

6. Bangladesh
Internet
Subscribers
July
2012
Category
Subscribers
Mobile
Internet
27.8
million
ISP
+
PSTN
1.2
million
WiMax
400k
TOTAL
29.4
million
Mobile
accounts
for
94%
of
Bangladesh’s
internet
subscripMons
Source:
Bangladesh
TelecommunicaMon
Regulatory
Commission
(Jul
2012)

7. 8
million
EsMmated
desktop
internet
users
in
Bangladesh
Source:
h;p://www.thedailystar.net/newDesign/news-­‐details.php?nid=241836

8. 20
million
Projected
growth
in
desktop
internet
users
by
2020
Source:
BCG,
2010

9. 3.35
million
Facebook
users
in
Bangladesh
Source:
h;p://www.socialbakers.com/facebook-­‐staMsMcs/bangladesh

10. 52%
of
visitors
to
top
Bangladeshi
websites
are
from
other
countries
Source:
G&R
Ad
Network
(Nov
2012)

11. Mobile
Market
in
Bangladesh

12. Bangladesh
Mobile
Phone
Subscribers
October
2012
Operators
AcAve
Subscribers
Grameenphone
40.7
million
Banglalink
26.6
million
Robi
21.1
million
Airtel
6.9
million
CityCell
1.6
million
Teletalk
1.4
million
TOTAL
98.3
million
Source:
Bangladesh
TelecommunicaMon
Regulatory
Commission
(Oct
2012)

13. Mobile
PenetraAon
in
Bangladesh:
63%
Source:
Business
Monitor
InternaMonal
(Q4
2012),
US
Census
Bureau
(Nov
2012)
&
We
Are
Social
(Nov
2012)

14. Bangladesh
added
more
than
50,000
new
mobile
subscripMons
every
day
in
the
first
six
months
of
2012
Source:
Business
Monitor
InternaMonal
(Q4
2012)
&
We
Are
Social
(Nov
2012)

15. Influences
on
mobile
user
behavior
56%
Adult
literacy
rate
in
Bangladesh
Source:
UNESCO,
as
cited
in
Infosaid
(May
2012)
&
We
Are
Social
(Nov
2012)

16. Influences
on
mobile
user
behavior
Bangla
characters
are
not
supported
on
most
handsets
Source:
We
Are
Social
(Nov
2012)

17. Bangladeshi
mobile
subscribers
sent
just
1
SMS
per
month
in
2011
That’s
400
Ames
fewer
than
the
Filipino
average
Source:
Nielsen
Media
&
Demographics
Survey
2011,
as
cited
in
Infosaid
(May
2012)
&
We
Are
Social
(Nov
2012)

18. Radio
Access
is
Mostly
Mobile
73%
34%
of
Bangladesh’s
radio
listeners
use
a
VS
of
Bangladesh’s
radio
listeners
use
a
mobile
phone
radio
set
to
access
radio
to
access
to
radio
programming
programming
Source:
Nielsen
Media
&
Demographics
Survey
2011,
as
cited
in
Infosaid
(May
2012)
&
We
Are
Social
(Nov
2012)

19. Mobile
Internet
Market
in
Bangladesh

20. 28%
of
mobile
subscribers
have
data
access
Source:
Bangladesh
TelecommunicaMon
Regulatory
Commission
(Oct
2012)

21. Awareness
of
mobile
internet
in
Bangladesh
remains
relaMvely
low
58%
39%
amongst
Urban
amongst
Rural
subscribers
subscribers
Source:
Ericsson,
as
cited
in
Daily
Star
(May
2012)
&
We
Are
Social
(Nov
2012)

22. 71%
of
mobile
visitors
to
Bangladeshi
sites
used
the
Opera
Mini
browser
Source:
G&R
ad
network,
Nov
2012

23. Mobile
Web
Plaorm
Overview
for
Bangladesh
Plaorm
Pros
Cons
• Largest
reach,
works
across
most
devices
• Not
as
powerful
as
naMve
Mobile
Web
• Large
community
of
web
applicaMon
plaiorms
developers
• Most
powerful
plaiorm
for
development.
Lots
of
tools
• Android
adopMon
sMll
Android
• Strong
distribuMon
via
Play
relaMvely
low
in
Bangladesh
store
• Works
on
feature
phones
• DistribuMon
problemaMc
as
Java
ME
• Greater
reach
than
Android
no
popular
app
stores
or
Symbian
• NaMve
app
plaiorm
with
• Nokia
phones
with
Ovi
are
Symbian
greater
reach
than
Android
decreasing
in
popularity
• Ovi
Store
for
distribuMon
relaMve
to
Android

24. Don’t
forget
about
Aming
Is
now
the
moment
that
market
opportunity,
distribuMon,
demand
&
other
factors
all
coincide
so
your
business
can
be
successful?
Source:
We
Are
Social
(Nov
2012)

25. Thank
You
&
Good
Luck!
Can’t
wait
to
see
the
great
businesses
you
all
create
J
Please
feel
free
to
get
in
touch
nash@mangoesmobile.com
nash@gandr.com.bd