Sizing	  Digital	  Markets	  	                          in	  Bangladesh	                                              	   ...
Market	  Size	                 	    the	  number	  of	  buyers	  &	  sellers	  in	  a	  parMcular	  market	               ...
Market	  Size	  is	  ESSENTIAL	  in	         your	  business	  pitch	                     	  It	  defines	  the	  potenAal	...
Market	  Sizing	  is	  soC	  science	  and	  it	  can	  be	  hard,	  parAcularly	  with	                lack	  of	  resear...
Online	  Market	  in	    Bangladesh	  
Bangladesh	  Internet	  Subscribers	                 July	  2012	          Category	                                      ...
8	  million	  EsMmated	  desktop	  internet	  users	  in	               Bangladesh	                  Source:	  h;p://www.t...
20	  million	  Projected	  growth	  in	  desktop	     internet	  users	  by	  2020	                                       ...
3.35	  million	  Facebook	  users	  in	  Bangladesh	                  Source:	  h;p://www.socialbakers.com/facebook-­‐staM...
52%	    of	  visitors	  to	  top	  Bangladeshi	  websites	  are	  from	  other	  countries	                               ...
Mobile	  Market	  in	    Bangladesh	  
Bangladesh	  Mobile	  Phone	  Subscribers	                 October	  2012	        Operators	                         AcAve...
Mobile	  PenetraAon	  	                   in	  Bangladesh:	                                                   63%	  Source...
Bangladesh	  added	  more	  than	               50,000	    new	  mobile	  subscripMons	     every	  day	  in	  the	  first	...
Influences	  on	  mobile	  user	  behavior	                  56%	             Adult	  literacy	  rate	  	               in	...
Influences	  on	  mobile	  user	  behavior	    Bangla	  characters	  are	  	       not	  supported	  	     on	  most	  hand...
Bangladeshi	  mobile	  subscribers	  sent	     just	  1	  SMS	  per	  month	  in	  2011	  That’s	  400	  Ames	  fewer	  th...
Radio	  Access	  is	  Mostly	  Mobile	     73%	                                                                           ...
Mobile	  Internet	  Market	  in	          Bangladesh	  
28%	  of	  mobile	  subscribers	  have	            data	  access	                Source:	  Bangladesh	  TelecommunicaMon	 ...
Awareness	  of	  mobile	  internet	  in	    Bangladesh	  remains	  relaMvely	  low	   58%	                                ...
71%	   of	  mobile	  visitors	  to	  Bangladeshi	  sites	  used	  the	  Opera	  Mini	  browser	                           ...
Mobile	  Web	  Plaorm	  Overview	  for	               Bangladesh	      Plaorm	                           Pros	            ...
Don’t	  forget	  about	                Aming	                   	    Is	  now	  the	  moment	  that	  market	  opportunity...
Thank	  You	  &	  Good	  Luck!	      Can’t	  wait	  to	  see	  the	  great	      businesses	  you	  all	  create	  J	    ...
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Sizing digital markets in Bangladesh

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Presentation on Bangladesh market sizing for Startup Weekend Dhaka

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Sizing digital markets in Bangladesh

  1. 1. Sizing  Digital  Markets     in  Bangladesh     Friday,  January  11,  2013  Nash  Islam    CEO   Director  
  2. 2. Market  Size     the  number  of  buyers  &  sellers  in  a  parMcular  market   Source:  h;p://www.investorwords.com/6576/market_size.html  
  3. 3. Market  Size  is  ESSENTIAL  in   your  business  pitch    It  defines  the  potenAal  of  your  business  opportunity  
  4. 4. Market  Sizing  is  soC  science  and  it  can  be  hard,  parAcularly  with   lack  of  research  
  5. 5. Online  Market  in   Bangladesh  
  6. 6. Bangladesh  Internet  Subscribers   July  2012   Category   Subscribers   Mobile  Internet   27.8  million   ISP  +  PSTN    1.2  million   WiMax    400k   TOTAL   29.4  million   Mobile  accounts  for  94%  of  Bangladesh’s  internet  subscripMons   Source:  Bangladesh  TelecommunicaMon  Regulatory  Commission  (Jul  2012)  
  7. 7. 8  million  EsMmated  desktop  internet  users  in   Bangladesh   Source:  h;p://www.thedailystar.net/newDesign/news-­‐details.php?nid=241836  
  8. 8. 20  million  Projected  growth  in  desktop   internet  users  by  2020   Source:  BCG,  2010  
  9. 9. 3.35  million  Facebook  users  in  Bangladesh   Source:  h;p://www.socialbakers.com/facebook-­‐staMsMcs/bangladesh  
  10. 10. 52%   of  visitors  to  top  Bangladeshi  websites  are  from  other  countries   Source:  G&R  Ad  Network  (Nov  2012)  
  11. 11. Mobile  Market  in   Bangladesh  
  12. 12. Bangladesh  Mobile  Phone  Subscribers   October  2012   Operators   AcAve  Subscribers   Grameenphone   40.7  million   Banglalink   26.6  million   Robi   21.1  million   Airtel      6.9  million   CityCell      1.6  million   Teletalk      1.4  million   TOTAL   98.3  million   Source:  Bangladesh  TelecommunicaMon  Regulatory  Commission  (Oct  2012)  
  13. 13. Mobile  PenetraAon     in  Bangladesh:   63%  Source:  Business  Monitor  InternaMonal  (Q4  2012),  US  Census  Bureau  (Nov  2012)    &  We  Are  Social  (Nov  2012)  
  14. 14. Bangladesh  added  more  than   50,000   new  mobile  subscripMons   every  day  in  the  first  six   months  of  2012   Source:  Business  Monitor  InternaMonal  (Q4  2012)    &  We  Are  Social  (Nov  2012)  
  15. 15. Influences  on  mobile  user  behavior   56%   Adult  literacy  rate     in  Bangladesh   Source:  UNESCO,  as  cited  in  Infosaid  (May  2012)  &  We  Are  Social  (Nov  2012)  
  16. 16. Influences  on  mobile  user  behavior   Bangla  characters  are     not  supported     on  most  handsets   Source:  We  Are  Social  (Nov  2012)  
  17. 17. Bangladeshi  mobile  subscribers  sent   just  1  SMS  per  month  in  2011  That’s  400  Ames  fewer  than  the   Filipino  average  Source:  Nielsen  Media  &  Demographics  Survey  2011,  as  cited  in  Infosaid  (May  2012)  &  We  Are  Social  (Nov  2012)  
  18. 18. Radio  Access  is  Mostly  Mobile   73%   34%  of  Bangladesh’s  radio   listeners  use  a     VS   of  Bangladesh’s  radio   listeners  use  a     mobile  phone     radio  set   to  access  radio    to  access  to  radio   programming   programming   Source:  Nielsen  Media  &  Demographics  Survey  2011,  as  cited  in  Infosaid  (May  2012)  &  We  Are  Social  (Nov  2012)  
  19. 19. Mobile  Internet  Market  in   Bangladesh  
  20. 20. 28%  of  mobile  subscribers  have   data  access   Source:  Bangladesh  TelecommunicaMon  Regulatory  Commission  (Oct  2012)  
  21. 21. Awareness  of  mobile  internet  in   Bangladesh  remains  relaMvely  low   58%   39%  amongst  Urban   amongst  Rural   subscribers   subscribers   Source:  Ericsson,  as  cited  in  Daily  Star  (May  2012)  &  We  Are  Social  (Nov  2012)  
  22. 22. 71%   of  mobile  visitors  to  Bangladeshi  sites  used  the  Opera  Mini  browser   Source:  G&R  ad  network,  Nov  2012  
  23. 23. Mobile  Web  Plaorm  Overview  for   Bangladesh   Plaorm   Pros   Cons   •  Largest  reach,  works  across   most  devices   •  Not  as  powerful  as  naMve   Mobile  Web   •  Large  community  of  web   applicaMon  plaiorms   developers   •  Most  powerful  plaiorm  for   development.  Lots  of  tools   •  Android  adopMon  sMll   Android   •  Strong  distribuMon  via  Play   relaMvely  low  in  Bangladesh   store   •  Works  on  feature  phones   •  DistribuMon  problemaMc  as   Java  ME   •  Greater  reach  than  Android   no  popular  app  stores   or  Symbian   •  NaMve  app  plaiorm  with   •  Nokia  phones  with  Ovi  are   Symbian   greater  reach  than  Android   decreasing  in  popularity   •  Ovi  Store  for  distribuMon   relaMve  to  Android  
  24. 24. Don’t  forget  about   Aming     Is  now  the  moment  that  market  opportunity,  distribuMon,  demand  &   other  factors  all  coincide  so  your   business  can  be  successful?   Source:  We  Are  Social  (Nov  2012)  
  25. 25. Thank  You  &  Good  Luck!   Can’t  wait  to  see  the  great   businesses  you  all  create  J   Please  feel  free  to  get  in  touch   nash@mangoesmobile.com   nash@gandr.com.bd  

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