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| Carmel Ventures 14.01.11

2.
About us
• Management: Extensive mobile & telecom experience
• operating Nov 2008
• Working with a leading RF lab
• Funded by Israeli, US & Canadian private investors
• Patent pending technology
• Participating in cellular radiation research (US)
• Platforms supported: BlackBerry, Android, iPhone
(soon…)
| Carmel Ventures 14.01.11

3.
About us
| Carmel Ventures 14.01.11

4.
tawkon is a unique approach to handling public concerns of
mobile radiation
| Carmel Ventures 14.01.11

5.
tawkon is a unique approach to handling public concerns of
mobile radiation
reduce exposure… without reducing usage
Drive Safely Eat Wisely Talk Responsibly
| Carmel Ventures 14.01.11

6.
How it all started…
| Carmel Ventures 14.01.11

7.
How it all started…
| Carmel Ventures 14.01.11

8.
Let People
See Radiation
5
| Now keep talking...

9.
Take Action
6
| Now keep talking...

10.
Know It Worked
7
| Now keep talking...

11.
Avoid Cumulative
Exposure
8
| Now keep talking...

12.
Help Others
9
| Now keep talking...

13.
During a Call
10
| Now keep talking...

14.
Over Time
11
| Now keep talking...

15.
Building tawkon for iPhone (first version)
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16.
Building tawkon for iPhone: outline
• Parallel Processes: Development vs. Design
• Scope Refinement: Early Documents -> Application Map
• User Flow Review
• Schematic Design
• Visual Design
• Development Team Integration
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17.
Parallel Processes: Development vs. Design
Brand Scope User Flow Schematics Visual Production
Identity Refinement Review Design Design
Initial PDR / PDR / Infra / BL UI Dev. &
Prototyping MRD MRD Prototype Mockups Integration
Final
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18.
Parallel Processes: Development vs. Design
Brand Scope User Flow Schematics Visual Production
Identity Refinement Review Design Design
Initial PDR / PDR / Infra / BL UI Dev. &
Prototyping MRD MRD Prototype Mockups Integration
Final
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19.
Brand Identity
• Defining the brand & product look & feel
• Choosing the top messages to consider in the following
processes
Outcome:
• Logo
• Visual language
• Product guidelines
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20.
Parallel Processes: Development vs. Design
Brand Scope User Flow Schematics Visual Production
Identity Refinement Review Design Design
Initial PDR / PDR / Infra / BL UI Dev. &
Prototyping MRD MRD Prototype Mockups Integration
Final
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21.
Scope Refinement / User Flow Research
S. Jobs: “I'm actually as proud of the many
things we haven't done as the things we
have done.”
• Putting yourself in the user’s shoes
• User interaction/scenarios analysis
• Focusing on the product core values
• Making tough decisions
Outcome:
• Removed ~30% of planned features
• Detailed map of precise user flows
• Final PDR / MRD
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22.
Parallel Processes: Development vs. Design
Brand Scope User Flow Schematics Visual Production
Identity Refinement Review Design Design
Initial PDR / PDR / Infra / BL UI Dev. &
Prototyping MRD MRD Prototype Mockups Integration
Final
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23.
Schematic Design
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24.
Schematic Design
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25.
Parallel Processes: Development vs. Design
Brand Scope User Flow Schematics Visual Production
Identity Refinement Review Design Design
Initial PDR / PDR / Infra / BL UI Dev. &
Prototyping MRD MRD Prototype Mockups Integration
Final
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26.
Visual Design
• Choosing a visual theme
• Aligning with platform & technology limitations
• Define animations
Outcome:
• Designed screens
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27.
Visual Design
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28.
Parallel Processes: Development vs. Design
Brand Scope User Flow Schematics Visual Production
Identity Refinement Review Design Design
Initial PDR / PDR / Infra / BL UI Dev. &
Prototyping MRD MRD Prototype Mockups Integration
Final
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29.
Production & Dev. Integration
• Multiple iterations
• Getting the production items ready-made to
development needs
• Performance optimizations
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30.
tawkon for BlackBerry
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31.
Building tawkon for BlackBerry: outline
• Main Task: Changing interaction - from touch to keyboard
• Retaining the look & feel of the brand
The Process
• Minimal Schematics
• Visual Design
• Production
• Iterative Integration
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32.
tawkon for Android
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33.
Building tawkon for BlackBerry: outline
• Platform Research
• Scope Refinement
• Schematic Design (revisiting work from tawkon for iPhone)
• Visual Design (planning for good citizen + refining designs)
• Production
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34.
Platform Research
• tawkon & nascent brainstormed possible implications of tawkon
running in the background
• Different behaviors interaction styles were considered
• New platform, new questions:
• How does the app interact with other apps?
• How do notifications look?
• Where are the settings ?
• Widgets ?
• What are the best practices?
• What are the platform guidelines?
Outcome:
• Acquiring the toolbox in order to make design decisions
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35.
Schematic Design
• Schematic designs were refined based on iPhone’s to
accommodate background running, notifications, Android
guidelines best practices
• Special care was given to being ‘good citizen’ on Android, as
well as using native controls UI elements where possible.
Outcome:
• Application full map
• UI use cases map
• Must have reference for developer
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36.
Visual Design
(images of major tawkon for Android screens)
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37.
Production
• Shortening development time
• Compressing assets
• Getting best performance
• Minimal memory footprint
• Retaining quality
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38.
thank you
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