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National Aeronautics and Space Administration NASA and social media

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National Aeronautics and Space Administration Provide a Personal Perspective • Anthropomorphized accounts like @MarsPhoenix • Personal/professional accounts: @Lori_Garver + @Astro_Wheels • Personalize your interactions: – Be human in your posts – if you screw up, admit it and apologize. – Don’t be afraid of emoticons, but use them sparingly. – Emotive words work well for NASA: “whew” “cool” “embarrassed” http://www.nasa.gov/connect 39

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