Quick Overview of Google+ Hangout Usage at NASA

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Given at the Federal Social Media Community of Practice event, July 30, 2013, exploring NASA's successes on Google+ using the Hangout On Air feature to connect with new audiences.

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  • On Feb. 22, 2013, NASA hosted it’s first Google+ Hangout with the ISS We took questions from social media users using #askAstro Had over 1,800 questions asked & over 32,000 people who have watched
  • On Feb. 22, 2013, NASA hosted it’s first Google+ Hangout with the ISS We took questions from social media users using #askAstro Had over 1,800 questions asked & over 32,000 people who have watched
  • On Feb. 22, 2013, NASA hosted it’s first Google+ Hangout with the ISS We took questions from social media users using #askAstro Had over 1,800 questions asked & over 32,000 people who have watched
  • On Feb. 22, 2013, NASA hosted it’s first Google+ Hangout with the ISS We took questions from social media users using #askAstro Had over 1,800 questions asked & over 32,000 people who have watched
  • On Feb. 22, 2013, NASA hosted it’s first Google+ Hangout with the ISS We took questions from social media users using #askAstro Had over 1,800 questions asked & over 32,000 people who have watched
  • Quick Overview of Google+ Hangout Usage at NASA

    1. 1. Google+ Hangouts National Aeronautics and Space Administration Jason Townsend, Office of Communications
    2. 2. National Aeronautics and Space Administration http://www.nasa.gov/connect • Google+ Hangouts allow as many as 10 people or groups to chat face-to-face, while thousands more can tune in to watch the conversation live on Google+ or YouTube. Google+ Hangouts on Air • We’ve hosted 23 hangout events to date, taking questions from media, schools, libraries and the public.
    3. 3. Benefits to Hanging Out with +NASA • Allows the public access to your subject matter experts • Allows you to showcase a particular topic and expertise • Can show a human side of your government organization, thus breaking previously held ideas of your organization • Able to get video broadcast from remote locations and on the fly with lower resource burden • Saves travel costs to send everyone to traditional broadcast facilities for televised events National Aeronautics and Space Administration http://www.nasa.gov/connect
    4. 4. National Aeronautics and Space Administration 4 http://www.nasa.gov/connect On Feb. 22, 2013, NASA hosted it’s first Google+ Hangout with the ISS We took questions from social media users using #askAstro Had over 1,800 questions asked, connecting 1,591 people directly with the ISS at once & over 35,000 people have watched on YouTube First NASA Google+ Hangout from Space
    5. 5. National Aeronautics and Space Administration 5 http://www.nasa.gov/connect On March 28, 2013, NASA hosted it’s first Google+ Hangout in Spanish We took questions from social media users using #pregunteaNASA on @NASA_es Had over 375 questions asked, connecting 1,026 people directly with NASA experts & over 3,347 people have watched on YouTube First NASA Google+ Hangout in Spanish
    6. 6. National Aeronautics and Space Administration 6 http://www.nasa.gov/connect On July 10, 2013, NASA hosted it’s first Google+ Hangout Press Conference announcing the solar system has a tail We took questions from media via telephone and social media users using #askNASA We connected 1,350 people directly our scientists announcing a new scientific discovery, had 7 reporters on a phone bridge & over 13,150 people have watched on YouTube First NASA Google+ Hangout Press Conference
    7. 7. National Aeronautics and Space Administration 7 http://www.nasa.gov/connect On July 24, 2013, NASA hosted it’s first operational Google+ Hangout for a parachute drop test of the Orion Spacecraft We broadcast this from the remote desert location of Yuma, AZ with cooperation from the U.S. Army We connected 4,220 people directly with the test & over 8,867 people have watched on YouTube First NASA Operational Google+ Hangout
    8. 8. Required Accounts 8 National Aeronautics and Space Administration http://www.nasa.gov/connect YouTube account and channel free of third- party content claims Google+ Page where the YouTube account is an admin user on
    9. 9. What’s Needed? • Staff: – One on-air moderator (must be a NASA employee) – One behind-the-scenes technical producer – On-air talent (number varies based on topic) • Resources: – Backdrops & quiet locations with wired internet connections for best results – Each participant must have a webcam and microphone, plus the Google+ Hangout Plugin installed (may need admin rights on your computer) 9 National Aeronautics and Space Administration http://www.nasa.gov/connect
    10. 10. Tips & Tricks  Internet: For the highest-quality video and clear audio, use a high-bandwidth, wired connection  Lighting: Hangouts work best in a well-lit environment. If you can’t flood the room with light, make sure you set up a light source behind the webcam facing you  Audio: For the best audio, broadcast in a quiet, controlled environment where there's nothing blocking your mic. One participant per room is best to prevent different mics from picking up the wrong person.  Location: Find a very quiet place for the Hangout – even small background noises can be distracting for other participants and viewers. 10 National Aeronautics and Space Administration http://www.nasa.gov/connect
    11. 11. More Tips & Tricks  Background: You may look for a background with some depth and also consider a backdrop that reflects the topic you’ll be. Backgrounds that are too busy can be distracting.  Real Time: Ensure that you only have the Google+ hangout open in one screen – if for example, you have the live stream open you will create a feedback loop that will create an echo in the Hangout  Headphones: It is sometimes helpful to use headphones during the event to prevent the audio of the other speakers from creating an echo in the Hangout  Frame the Shot: Frame the camera shot so that your eyes rest at approximately the top 1/3 of the screen 11 National Aeronautics and Space Administration http://www.nasa.gov/connect
    12. 12. Taking Questions • We’ve found that it’s best to take questions from Twitter and Google+ using a common event hashtag; and to post an update to Facebook to allow comments on the Hangout asking questions • An off-screen producer will filter through the questions in real-time and feed the best questions to an on screen moderator to ask the talent 12 National Aeronautics and Space Administration http://www.nasa.gov/connect
    13. 13. Two Weeks Out 13 National Aeronautics and Space Administration http://www.nasa.gov/connect  Secure your talent  Send your talent a welcome email with information about the Hangout event  Double-check that timing doesn’t compete with other agency social media events & de-conflict the event if needed  Promote on your agency’s Flagship accounts  Draft an event one-pager to circulate with date, time, talent, moderator, producer, Google+ page, YouTube channel, topic, and description
    14. 14. One Week Out 14 National Aeronautics and Space Administration http://www.nasa.gov/connect  Create a Google+ Event Page  Determine if call outs to traditional media or online bloggers is warranted  Promote the Hangout on your social media (don’t forget Twitter, Facebook, YouTube and others)
    15. 15. Day Of 15 National Aeronautics and Space Administration http://www.nasa.gov/connect  Scan for questions on your event hashtag and send to on- camera moderator to ask talent  Promote the Hangout on your social media (don’t forget Twitter, Facebook, YouTube and others)  Add the YouTube URL from the embed menu to your event page  Be sure to send a direct link for your Hangout room to your talent and do NOT distribute it widely, lest you get uninvited guests on camera
    16. 16. Let’s Hang(out)! National Aeronautics and Space Administration
    17. 17. Your Title Here 17 Follow the social media team at @NASASocial for the latest opportunities to connect and collaborate with NASA

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