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National Aeronautics and Space Administration     Creating Social Media Worth Following at NASA                           ...
National Aeronautics and Space Administration              Start by sharing content where your audience is…               ...
National Aeronautics and Space Administration        Start sooner, experiment, build your audience    In 2008, @MarsPhoeni...
National Aeronautics and Space Administration       Try new things to see if they work      In 2009, @Astro_Mike sent the ...
National Aeronautics and Space Administration                                    Integrate social into your website      I...
National Aeronautics and Space Administration                                    Integrate social into Mobile Apps        ...
National Aeronautics and Space Administration                                                Use Milestones to Add Value  ...
National Aeronautics and Space Administration    Seek Out New Platforms to Find New AudiencesJoined Google+ in Nov.2011 as...
National Aeronautics and Space Administration                          Use the Platforms to Share Your Story              ...
National Aeronautics and Space Administration                                                So what happened?@NASA on Twi...
National Aeronautics and Space Administration                                           How did this happen?  • Provide GR...
National Aeronautics and Space Administration                          How do we generate content?Harness the power of the...
National Aeronautics and Space Administration    We Keep it Simple: Use Existing Ways to Engage                           ...
National Aeronautics and Space Administration             We Take it Offline: NASA Socials  • NASA has had great    succes...
National Aeronautics and Space Administration       We Make Events Special and Memorable                                  ...
National Aeronautics and Space Administration                 We Create Brand Ambassadors Participants come from local   ...
National Aeronautics and Space Administration                 But Why? How does this help?  • Spreads the word as widely a...
National Aeronautics and Space Administration         But Why? It Moves Followers From…                                   ...
National Aeronautics and Space Administration  “You may not have a spaceship, but your    company has a fan base. They won...
Follow the social media team at @NASASocial for thelatest opportunities to connect and collaborate with NASA            Yo...
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National Aeronautics and Space Administration Creating Social Media Worth Following at NASA

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National Aeronautics and Space Administration But Why? How does this help? • Spreads the word as widely as possible by going directly to members of the public to tell your own story • As news organizations cut staff and trim coverage, we get more news coverage… …in more places, especially smaller, local outlets • The diversity of participants helps connect us to non- traditional audiences to further share our message • We get impactful in-person AND virtual participation leading to significant levels of worldwide… ENGAGEMENT http://www.nasa.gov/social

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