Do-Re-Mi Corporate Communications

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Corporate Communications and Design Project for Computer Graphic Course, 2010

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Do-Re-Mi Corporate Communications

  1. 2. Do-Re-Mi Music Academy <ul><li>Target: </li></ul><ul><ul><li>children from primary school to elementary school </li></ul></ul><ul><li>Objective: </li></ul><ul><ul><li>Teach music lessons for vocal and instruments including piano, strings, brass, and percussion </li></ul></ul>
  2. 3. Logo: Color <ul><li>Six colors </li></ul><ul><ul><li>Bright purple, blue, yellow, green, pink, red </li></ul></ul><ul><ul><li>Recurring theme of colorful squares and rectangles </li></ul></ul><ul><li>Rationale </li></ul><ul><ul><li>Characteristic of children to be attracted to many colors </li></ul></ul><ul><ul><li>Dynamics of color demonstrates brand’s energy and liveliness </li></ul></ul>
  3. 4. Logo: Font <ul><li>Font: Happy Sans </li></ul><ul><li>Irregular and erratic </li></ul><ul><ul><li>Imitates children’s writing style </li></ul></ul><ul><ul><li>Projects a fun, easy-going feeling </li></ul></ul><ul><li>Music is not a serious subject </li></ul><ul><ul><li>Our students come here to learn and enjoy themselves! </li></ul></ul>
  4. 5. Logo: Design <ul><li>Treble clef </li></ul><ul><ul><li>Classic symbol of music </li></ul></ul><ul><li>Scribbling extension </li></ul><ul><ul><li>Doodle of children </li></ul></ul><ul><ul><li>Pulse </li></ul></ul><ul><ul><li>Sound frequency </li></ul></ul>
  5. 6. Academy Sign
  6. 7. Classroom sign
  7. 8. Music Stand
  8. 9. Course Schedule
  9. 10. Polo Shirt
  10. 11. Cups and Bottles
  11. 12. Folder Outside Inside
  12. 13. Notebook
  13. 14. Music CD Outside Inside
  14. 15. Poster
  15. 16. Brochure
  16. 17. Brochure
  17. 18. Student ID Card Inside Outside
  18. 19. Stationary Set
  19. 20. Name Card
  20. 21. Bag
  21. 22. Certificate of Completion
  22. 23. Thank You

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