FINAL REPORT ON EXECUTIVE TRAINING TITLE: To sell 24 Demat accounts worth Rs.2,00,000/- for 3 months for Sharekhan Limited in Nagpur city. GUIDED BY-Mrs. Parijad Dongure MR. CHIRAG JOSHI(Faculty Guide) (Company Guide) SUBMITTED BY: AJEET KUMAR Enroll. No.: 8NBNG010 Summer Internship Program 2009 The MBA Program 2008-2010 ICFAI National College, SIP Centre Nagpur
CERTIFICATEThis is to certify that the Final Report on Executive Training withspecial reference to the company SHAREKHAN LIMITEDsubmitted by AJEET KUMAR having Enrollment No. as8NBNG010 during Semester-III of the M.B.A Program (Class of2008-10) embodies original work done by her.His work has been satisfactory.Mr. Chirag Joshi Mrs. Parijad Dongure(Company Guide) (Faculty Guide) ACKNOWLEDGEMENT
My due acknowledgement to all those people who have helped meduring my SIP. This includes my respected Company Guide Mr. Chirag Joshi,Faculty Guide Mrs. Parijad Dongure, INC faculty, Office Personals, and Clients. My SIP would not have been possible without the guidance, support andencouragement provided by faculties and company people whose belief andconfidence in me have enabled me to do this SIP successfully. My special recognition to ICFAI NATIONAL COLLEGE for allotting this taskto me which opened a new door of knowledge for me. My special thanks to Mr. Chirag Joshi and all the people at Sharekhan fortheir help in developing new ideas and skills in me. My special remembrance to all the faculty members at INC NAGPUR whohave encouraged me to be a continuous learner. I am very grateful to our team at Sharekhan who always offered a helpinghand all my way through. And above all, I thank the Almighty without whose blessings, nothingwould have been possible. AJEET KUMAR Enrollment No.:8NBNG010 I.C.F.A.I. National College Nagpur DECLARATION
I, Ajeet kumar hereby declare that this Report has been carried out under theguidance of my faculty guide Mrs. Parijad Dongure. This report neither in full norin part will ever be submitted for award of any other degree of either thisuniversity or any other university. Ajeet kumar 8NBN010CONTENT
1. INTRODUCTION 2. COMPANY PROFILE 3. OBJECTIVE 4. TARGET/TASKS SET 5. STRATEGY ADOPTED 6. ACHIEVEMENTS 7. ANALYSIS OF PERFORMANCE Vs TARGET 8. LIMITATIONS 9. LEARNING IN THE EXECUTIVE TRAINING 10. AWARDS/REWARDS RECEIVED DURING EXEUTIVE TRAINING 11. CONCLUSIONINTRODUCTIONFINANCIAL SYSTEMThe financial is one of the most important inventions of the modern society. The phenomenon ofimbalance in the distribution of capital or funds existed in every economic system. There areareas or people with surplus funds and there are those with a deficit. A financial systemfunctions as an intermediary and facilitates the flow of funds from the areas of surplus to the
areas of deficit. A financial system is a composition of various institutions, markets, regulationsand laws, practices, money managers, analysts, transactions and claims and liabilities.The functions performed by a financial system are:THE SAVINGS FUNCTION:LIQUIDITY FUNCTION:PAYMENT FUNCTION:RISK FUNCTION:POLICY FUNCTION:COMPANY PROFILESHAREKHAN LIMITED Sharekhan is one of the top retail brokerage houses in India with a strong online tradingplatform. The company provides equity based products (research, equities, derivatives,depository, margin funding, etc.). It has one of the largest networks in the country with704 share shops in 280 cities and India’s premier online trading portalwww.sharekhan.com. With their research expertise, customer commitment andsuperior technology, they provide investors with end-to-end solutions in investments.They provide trade execution services through multiple channels - an Internet platform,telephone and retail outlets. Sharekhan was established by Morakhia family in 1999-2000 and Morakhia family,continues to remain the largest shareholder. It is the retail broking arm of the Mumbai-based SSKI [SHANTILAL SHEWANTILAL KANTILAL ISWARNATH LIMITED] Group.SSKI which is established in 1930 is the parent company of Sharekhan ltd. With alegacy of more than 80 years in the stock markets, the SSKI group ventured intoinstitutional broking and corporate finance over a decade ago. Presently SSKI is one ofthe leading players in institutional broking and corporate finance activities. Sharekhanoffers its customers a wide range of equity related services including trade execution onBSE, NSE, and Derivatives. Depository services, online trading, Investment advice,Commodities, etc.Sharekhan Ltd. is a brokerage firm which is established on 8th February 2000 and now itis having all the rights of SSKI. The company was awarded the 2005 Most Preferred
Stock Broking Brand by Awwaz Consumer Vote. It is first brokerage Company to goonline. The Companys online trading and investment site - www.Sharekhan.com - wasalso launched on Feb 8, 2000. This site gives access to superior content and transactionfacility to retail customers across the country. Known for its jargon-free, investor friendlylanguage and high quality research, the content-rich and research oriented portal hasstood out among its contemporaries because of its steadfast dedication to offeringcustomers best-of-breed technology and superior market information.Share khan has one of the best states of art web portal providing fundamental andstatistical information across equity, mutual funds and IPOs. One can surf across 5,500companies for in-depth information, details about more than 1,500 mutual fund schemesand IPO data. One can also access other market related details such as boardmeetings, result announcements, FII transactions, buying/selling by mutual funds andmuch more.Sharekhans management team is one of the strongest in the sector and has positionedSharekhan to take advantage of the growing consumer demand for financial servicesproducts in India through investments in research, pan-Indian branch network and anoutstanding technology platform. Further, Sharekhans lineage and relationship withSSKI Group provide it a unique position to understand and leverage the growth of thefinancial services sector. We look forward to providing strategic counsel to Sharekhansmanagement as they continue their expansion for the benefit of all shareholders."SSKI Corporate Finance Private Limited (SSKI) is a leading India-based investmentbank with strong research-driven focus. Their team members are widely respected fortheir commitment to transactions and their specialized knowledge in their areas ofstrength. The team has completed over US$5 billion worth of deals in the last 5 years -making it among the most significant players raising equity in the Indian market. SSKI, aveteran equities solutions company has over 8 decades of experience in the Indianstock markets.If we experience their language, presentation style, content or for that matter the onlinetrading facility, well find a common thread; one that helps us make informed decisionsand simplifies investing in stocks. The common thread of empowerment is whatSharekhans all about!"Sharekhan has always believed in collaborating with like-minded Corporate into formingstrategic associations for mutual benefit relationships" says Jaideep Arora, Director -Sharekhan Limited.Sharekhan is also about focus. Sharekhan does not claim expertise in too many things.Sharekhans expertise lies in stocks and thats what he talks about with authority. Sowhen he says that investing in stocks should not be confused with trading in stocks or a
portfolio-based strategy is better than betting on a single horse, it is something that isspoken with years of focused learning and experience in the’ stock markets. And thesebeliefs are reflected in everything Sharekhan does for us! Sharekhan is a part of theSSKI group, an Indian financial services power house, with strong presence in Retailequities Institutional equities Investment banking.In Nagpur it is having the branches at C.A. road, near telephone exchange square andKhare town, Dharampeth and 12-13 franchisees in Nagpur. We have been given thecentre at C.A. road.Sharekhan provides 4 in 1 account. - Demat a/c - Trading a/c: for cash calculation - Bank a/c: for fund transfer - Dial and Trade: for query relating tradingProducts: Mutual fund schemes Insurance Portfolio Management System Shares – online and offline Bonds Fixed Deposits CommoditiesOut of these we have to mostly sell demat accounts and Mutual Funds.Demat account:Sharekhan is a depository participant. This means that we can keep the shares indematerialized form in Sharekhan. But for this one has to the demat account inSharekhan. Dematerialization is the process by which a client can get physicalcertificates converted into electronic balances maintained in his account with the DP.
In Sharekhan, under demat account there are two types of terminals.TYPE OF DEMAT DEPOSIT (Refundable) CHARGES (nonrefundable)ACCOUNT TERMINALCLASSIC Rs.5000 Rs.750 Rs.10000 NilTRADETIGER Rs.5000 Rs.1000 Rs.10000/25000 NilIts core services are: Equities, and Derivatives trading on the National Stock Exchange of India Ltd. (NSE), and Bombay Stock Exchange Ltd. (BSE), Commodities trading on National Commodity and Derivatives Exchange India (NCDEX) and Multi Commodity Exchange of India Ltd. (MCX), Depository services, Online trading services, IPO Services, Dial-n-Trade Portfolio management services, Fundamental and Technical Research services, In addition to this they also provide advisory services and distributions for mutual funds.
Sharekhan ValueLine (a monthly publication with reviews of recommendations, stocks to watch out for etc.) Daily research reports and market review (High Noon & Eagle Eye) Pre-market Report Daily trading calls based on Technical Analysis Cool trading products (Daring Derivatives and Market Strategy) Personalized Advice Live Market Information Sharekhan First StepSharekhan First StepThe Sharekhan FirstStep is a brand new program designed especially for those who arenew to investing in shares. All one have to do is open a Sharekhan FirstStep accountand they guide us through the investing process.Market ShareSharekhan enjoyed about 20 per cent market share in Web business (Internet trading) instock markets. Three years ago, Web trading showed lot of promise but with the marketwitnessing a downturn, there was not much interest among retail customers.ProfitsThe share of Web trading constituted 22 per cent of the revenue. As Sharekhans dailytrading volume was over Rs 200 crore, the share of Web trading at about Rs 40 crore aday was substantial and a larger part of the volume was coming from day traders.Features of Trading With Sharekhan:1.Freedom from paperwork2.Instant credit and money transfer3.Trade from any net enabled PC4.After hour orders5.Online orders on the phone6.Timely advice and-research reports
7.Real-time Portfolio tracking8.Information and Price alerts.FINANCIAL CAPABILITYTaking in to consideration all its assets and liabilities company is valued at around Rs.750-850 crores.HIERARCHY IN SharekhanThere are 14 main hierarchical levels in Sharekhan: 1) Trainees 2) Super trainees 3) Sales executives 4) Assistant sales manager 5) Area sales manager : Mr. Chirag Joshi 6) City sales manager 7) Assistant branch manager 8) Branch manager 9) Regional head 10)Cluster head 11) Business head 12) Country head 13) Directors 14) CEO SWOT ANALYSIS OF SHAREKHAN STRENGTHS WEAKNESSES• First brokerage firm to go online. • High brokerage charges but now they have overcome this by a new• Products prepaid scheme in which brokerage• PMS Services. is reduced to half.• Technology• Online fund transfer.
• Research reports.• Clients (average of 15,000 accounts per year)• Recommendations from clients.• Free Demat a/c opening.• Low annual maintenance charge OPPORTUNITIES THREATS• Huge market. • Volatility of the share market. • Competitors.Account opening:Opening a DP account with SharekhanOne can open a Depository Participant (DP) account, either through a Sharekhanbranch or through a Sharekhan Franchisee center.There is no fee for opening DP accounts with Sharekhan. However a nominal deposit(refundable) is charged towards services which will be adjusted against all futurebillings.All investors have to submit their proof of identity and proof of address along with theprescribed account opening form.List of Documents required to open an account with Sharekhan:
1) Proof of Identity You can submit a photo copy of any of the following o Voter ID o Passport o PAN Card o MAPIN UID Card o Driving License o Photo I card issued by Employer registered under MAPIN 2) Copy of Ration Card 3) Address Proof You can submit a photo copy of any of the following o Voter ID Card o Driving License o Passport o Ration Card o Telephone Bill o Electricity Bill o Leave-License o Bank Passbook o Latest Bank Statement o Insurance Policy o Flat Maintenance Bill 4) A copy of cancelled cheque 5) Nominee photograph, if filled 6) Signed Photograph of all holdersBROKERAGE STRUCTURE OF SHAREKHANBROKERAGE: INTRADAY DELIVERYCASH- EQUITIES 0.05% 0.5%
FnO 0.05%PREPAID SCHEME 0.025% 0.25%Sharekhan has tie up with the following banks: • HDFC • Axis Bank • IDBI • Citi Bank • IndusInd Bank • Union Bank • ICICI • Oriental Bank Of CommerceMINIMUM INVESTMENT IN MUTUAL FUND:INVESTMENT MINIMUM AMOUNTMutual Fund (Any Company) 5000Systematic Investment Plan (Any 500Company)ADVANTAGES OF SHAREKHAN: 1. Online trading is very user friendly and one doesnt need any software to access. 2. They provide good quality of services like daily SMS alerts, mail alerts, stock recommendations etc. 3. Sharekhan has ability to transfer funds from most banks. Unlike ICICI Direct, HDFC Sec, etc., so investor not really needs to open an account with a particular bank as it can establish link with most modern banks.CUSTOMER
• Business class people (high class) • High Net worth Individuals • Service class people • Government Employees • Young Adults (19-30 yrs.) • Adults (35-50 yrs.) • HUF (Hindu Undivided Family) • Women (literate and working)COMPETITORS 6. Anand Rathi 10. 5 7. India paisa.co 1. India Bulls Infoline m 2. Motilal Oswal 8. Reliance Money 3. Religare 9. Angel Broking 4. Kotak Securities 5. ICICI Direct
OBJECTIVE: • To project Sharekhan as an authority in the retail stock trading business. • To execute business for the company by selling demat accounts and mutual funds. • To study the various products of the company. • To know how to open and close the calls. • To learn the online terminal used for trading. • To know the various policies of the company. • To know how to handle various types of customers. • To know various reasons for market fluctuations. • To learn to manage time. • To gain practical knowledge of the market. • To have a practical experience of working in a reputed organization.
TARGETS / TASKS:TARGETS To sell 24 Demat accounts worth Rs.2,00,000/- for 3 month for Sharekhan Limited at Nagpur. To sell 2 Demat accounts per week for 3 months for Sharekhan limited at Nagpur. To sell Mutual Funds of various companies through Sharekhan Limited in Nagpur city for 3 months. TASKS
To collect the leads. To do the telecalling and take appointments. To attend the appointment on prescribed time. To tell the client about the company and its products. To tell the client about the advantages of opening a demat account with Sharekhan limited. To convince the clients to do Online Trading. To explain him the terms and conditions of the product. To convince the client to open Demat account at Sharekhan ltd. To give a live demo of how the online terminal works. By means of presentation explaining them how to trade online. To take signatures of the client on the KYC (know your customer) form. To collect the documents required to open a demat account. To fill up the KYC form for the customer. To install the software in the client`s computer. To make the client trade. To sell the mutual funds. To get the references from the client. To conduct seminars in the banks and good companies. To submit the daily report of myself and of all the 6 people in my group to the company guide.
MY SIP IN SHAREKHANBefore my Summer Internship Programme, I had very little knowledge about the stockmarket and its fundamentals. And now after undergoing training for the 12th week atSharekhan there is a tremendous increase in my knowledge about the stock market. Ihave also gained a lot of knowledge about the Sharekhan Company and its variousproducts, schemes and policies and also about its competitors. The products which Ihave sold up till now are Demat accounts and mutual funds. And I am confident aboutmy knowledge about demat accounts and mutual funds. Although nobody can claimcomplete expertise but there is a sea change at least from my point of view. I havelearnt what are the various indices and their significance in market. I have also learnt theimpact of Sensex and Nifty on overall stock market. I have learnt about variousfundamentals and technical aspects, which affect the stock prices in short, run and longrun. At Sharekhan we have also been taught to use the online terminal.Sharekhan is one of the top retail brokerage houses in India with a strong online tradingplatform. The company provides equity based products (research, equities, derivatives,depository, margin funding, etc.). It has one of the largest networks in the country with1000 share shops in 375 cities and India’s premier online trading portalwww.sharekhan.com.Out of these we have to mostly sell demat accounts and Mutual Funds.
In the first week we had training sessions for 3 days in which our company guideMr. Chirag Joshi gave us the complete information about the company, its products andpolicies. He gave us tips on how to open and close the calls. He also gave us tips onhow to do telecalling. He also gave us information on how to fill the KYC form and whatare the documents required to open the demat account.Then finally after this we were sent to the market to bring demat accounts and Mutualfunds. Initially we faced many obstacles and reasons were many like bad stock marketconditions and we were unable to locate potential market etc. but slowly I collected agood number of leads and references from whom so ever I met. I am still following theclients who are giving follow up dates.Our main task is to sell the online demat account. During this venture I came acrossmany people who came from different walks of life. I have learned how to deal with themand convince them to open the demat account with Sharekhan.Selling a demat account requires special focus on targeting the customers. Each andevery person does not invest in the share market. The person who will be investing inthe share market should have at least the basic knowledge about the same or shouldhave the curiosity to gain the same. So what I had to do is to identify the prospectiveclient and then try to convince them. Wasting time on the customer who does not knowanything about stock market is completely worthless.While on the call if customer asks me any query about which I am not very much surethen I call our Chirag sir who then clears my doubts and queries without any irritation.This not only solves clients query but also makes our concepts clear and strong.
I initially met roundabout 15 to 20 people every day. Out of these I found 5 to 6 personswho took actual interest in the Demat account and Mutual funds. As I met more andmore people, I learned how to identify the prospective clients. I came to know moreabout how to talk to them, how much time should be given to each client. So my clients’conversion ratio also increased. Even, by solving the customer queries, my ownunderstandings were enhanced.While selling our product in the market, I also came to know more about ourcompetitors product like, ICICIDirect, India bulls, India Infoline, Motilal Oswal, Ventura,Angel Broking etc. and their strategy of marketing and the consumers preferencetowards the competitors product.I did cold calling in these three months and created my own database through it. In thesecond month some of the follow-ups from the first month started converting. Sharekhanalso started giving advertisement in leading English dailies and on channels like CNBCwhere the customers care toll free number is displayed. Sharekhan also started givingads on the various sites like Yahoo, Google etc.Sharekhan also started a scheme offree demat account opening and also the one in which the brokerage reduces to half ofthe original brokerage of 0.05% for Intraday and 0.05% for Delivery.I met people in different locations i.e. at central avenue road, Dharampeth, Gokulpethroad, SitaBuldi market road, Ramdaspeth road, wardha road, lokmat square,somalwada, Bajaj nagar, Ram Nagar, wardhaman nagar, Kampthee and Umred etc.
This includes people from the Big Showrooms and malls like Big Bazzar, CharteredAccountants, Travel agents, business people, housewives, real estate people, CustomerRelationship Managers, Assistant Sales Manager, and engineers of some companies.Once the customer fills up the KYC form, I call him/her after 5 working days to check ifhe has received the welcome kit which contains the login ID and password from Bombayoffice of Sharekhan. After he receives the kit I have to go to his place to install thesoftware in his computer and also I have to tell him how to trade online i.e. I have toexplain him the complete terminal. I am required to show the customer how to make atransaction and how to get access to the terminal. Also, if the client faces any problem,then those too had to be solved by me. So, it is all a very good learning experience forme.We have to take about 25 signatures of the customer on the KYC form. This is again abig challenge because they say that now they don`t have enough time to sign in 25places. And if the sign mismatches even a little then there is again some long procedureto make that form acceptable. I had faced this kind of situation. My second client Mr.Vilash from Umred’s signature on the KYC form was different from that on his PANcard. So the form got rejected. And he even said that if this form will not proceed furtherthen he don`t want to open the Demat account and asked me to return the cheque. Dueto this I was very depressed for 2-3 days But then maybe I called him at a right time ashe instantly asked me come and collect the bank proof statement and I was very happythat day.
At Sharekhan, the atmosphere is perfectly cordial. There are senior trainees and backoffice people always to solve the difficulties we faced in approaching a customer, fillingup the form, demonstrating the terminal, or solving the customer’s queries. Even ourChirag sir helped us in solving our problems. We are supposed to be formally dressedand required to report once daily at any time.In the beginning we were asked to report twice a day but then after 4 weeks he asked toreport only once a day. This was done because our office is at Central Avenue road,near telephone exchange square and if we any appointment in the west Nagpur then itis very difficult for us to go and report in the office second time.STRATEGY ADOPTED:
INSTALL THE SOFTWARE TAKE REFERENCES COMPLETE THE TELECALLINGFORMALITIES FIX INTERESTED APPOINTMENT ATTEND APPOINTMENT NOT INTERESTED TAKE REFERENCESTELECALLING
WISH /GREETINGS INTRODUCTION CLOSE THE CALL PURPOSE OF CALLING FIX THE NEED APPOINTMENT GENERATIO N BROKERAGE EXPLAINATION OBJECTION HANDLING By tele-calling the customers and taking appointments for the date on which they will free. [From references and leads given by company, clients and friends].
By cold calling the customer by meeting them personally and taking appointments and follow up dates as per their convenience. By arranging presentations in Banks, schools and colleges and companies. By doing promotional activities at krazy castle and other such places to generate leads. By sending e-mails and SMS`s to friends, and relatives we are educating them about Sharekhan`s products and services. By giving the Sharekhan`s pamphlets to the clients. By taking references from the clients. I am maintaining a daily record number of people I met, their addresses and contact numbers and their remarks in Excel sheets. I am also maintaining my weekly report, SIP log book and the weekly achievement report. They are helping me a lot in my SIP.
I am targeting the staff of reputed companies so that I will get the accounts in lot and up to certain limits I am successful in this.ACHIEVEMENT:
WEEKLY ANALYSIS:WEEK No. 1:Had training for three days. In this training we were told about Sharekhan Company,history of Sharekhan, organization structure, products, Sharekhan research reports,trading techniques, clients, Demat accounts, Derivatives, and how to fill the “Know YourCustomer” form or KYC form, Online trading accounts in detail - SpeedTrade andClassic account, learned how to buy and sell shares through these online terminals,Sales technique, Telecalling, Sharekhan`s brokerage. Got an assignment on “THINGSTO BE TOLD TO THE CLIENT ABOUT THE COMPANY”.Did telecalling and coldcalling to 40 people, out of this 17 people were interested inSharekhan`s Demat account.Met 17 people, out of this 6 people were interested in Sharekhan`s Demat account.Client Conversion ratio: 0%.As this was my first week and had training for 3 days I got very less time to understandthe products, market and potential customers.WEEK No. 2:Met 46 people, out of this 20 people were interested in Demat account.Client Conversion ratio: 0%.As this was the beginning of the SIP I found it very difficult to identify the potentialcustomers.WEEK No. 3:Met 66 people, out of this 16 people were interested in Demat account.Client Conversion ratio: 0%Collected many leads and references. Got follow up dates and appointments from theinterested customers.
WEEK No. 4:Met 70 people, out of this 37 people were interested in Demat account.Client Conversion ratio: 0%.Collected leads and references. Got follow up dates and appointments from theinterested customers.WEEK No. 5:Met 57 people, out of this 38 people were interested in Demat account.Opened 1 demat account worth Rs 20,000/-Client Conversion ratio: 0.017%Collected leads and references. Got follow up dates and appointments from theinterested customers. Learned how to approach and convince the customer.WEEK No. 6:Met 59 people, out of this 41 people were interested in Demat account.Opened 2 demat account worth Rs 25,000/- eachClient Conversion ratio: 0.33%WEEK No. 7:Met 48 people, out of this 28 people were interested in Demat account.Opened 1 demat account worth Rs.25,000/-Client Conversion ratio for demat: 1/48 = 0.021%Collected leads and references. Most of the clients were busy or out of station. Gotfollow up dates and appointments from the interested customers.WEEK No. 8:
Met 53 people, out of this 28 people were interested in Demat account.Opened 1 demat accounts worth Rs.25,000/-Client Conversion ratio: 1/53= 0.018 % Collected leads and references. Got follow up dates and appointments from theinterested customers. Over achieved the weekly target.WEEK No. 9:Met 50 people, out of this 39 people were interested in Demat account.Opened 2 demat accounts worth Rs.10,000/ eachClient Conversion ratio for demat: 0.04%Collected leads and references. Got follow up dates and appointments from theinterested customers. Over achieved the weekly target.WEEK No. 10:Met 53 people, out of this 35 people were interested in Demat account.Opened 1 demat account worth Rs.25,000/-Got 2 mutual fund of Rs.10000/-Client Conversion ratio for demat: 1/53 = 0.019%Documentation of some of the demat accounts and mutual funds was in process.WEEK No. 11:Met 53 people, out of this 43 people were interested in Demat account.Opened 1 demat account worth Rs.25,000/-Got 2 mutual fund of Rs.15000/-
Client Conversion ratio for demat: 0.019%Documentation of some of the demat accounts. Generated leads for the next week.WEEK No. 12:Met 53 people, out of this 38 people were interested in Demat account.Opened 1 demat accounts worth Rs.10000/-Got 2 mutual fund of Rs.10000/-Client Conversion ratio for demat: 1/53 = 0.019%Weekly target was overachieved.LIMITATIONS: Due to bad market conditions people are becoming more and more pessimistic about investing in the share market. After the Reliance IPO, SENSEX fell tremendously from 21000 to 15000. In this crash many people lost their money amounting from 2 Lakhs to 4-5 crore or even more. So when we approach them they tell us how much they used to trade in shares and how much money they have lost in the share market. They even tell us that we are doing our training (SIP) at very wrong time. While telecalling sometimes the clients do not give positive response, may be because they are really busy or may be not interested in the demat accounts and mutual funds.
While cold calling when we met the owners of big shops. They said that if they had spare money they will invest it in their shops and not in the share market. They don`t want to take risk. There are some negative rumors in the market about Sharekhan ltd. some people have very bad experience with Sharekhan in terms of services and charges. This may not be the fault of the company but of some of the marketing executives who don`t disclose all the details about charges and products and once the demat account has been opened they don`t pay any attention to their old clients and thus fail to give proper services to the clients. Sharekhan takes no charges for opening Demat accounts but there is a initial deposit of Rs.10,000/-. It is just a margin money which has to be kept with Sharekhan till the account opens. As soon as the account opens this money can be kept as it is in the demat account or it can be completely used for buying shares or it can be partially used and the rest of the amount can be withdrawn. But clients fail to understand this. They think that these are the charges they start suspecting it. So it’s very difficult to convince them to deposit that much amount and open a demat account.
LEARNINGS: Importance of information technology in the field of stock broking is immense. Stock broking companies run with the help of IT. The terminal through which the brokers buy and sell shares is a software that completely depends on the internet. For Sharekhan, this terminal has been designed by the software company “Spider”. Buying and selling through internet is fast. As soon as the prices of the shares goes up or comes down then they can be sold or purchased instantly within seconds. Customer Relationship is very necessary for the company to retain the customers. In Sharekhan I have learned how to maintain good relations with the customers by giving them the proper service and solving their queries regarding the share market. I have also learned how to maintain good relation with the employees and the co- trainees. In Sharekhan Ltd. I have learned a lot relating to the finance. Learned the meaning of the words that are mostly used in the share market.
Learned about various products of the Sharekhan Limited. Learned various aspects regarding Share Market. Learned about various products used in the share market especially Demat accounts and Mutual Funds. Learned how to use online trading terminal. Enhanced my communication and convincing skills. Learned how to take appointments. Learned how to approach the customers. Learned how to open and close the calls. Learned how to interact with people, how to convince them and guide them in trading. Learned the various policies of the company. Learned to manage time properly. Learned the importance of the Excel sheet. I maintained all my daily records in the Excel sheet. Got the practical knowledge of the market. Had a practical experience of working in a reputed organization.AWARDS/REWARDS:I received the stipend of Rs.269/- in the month of June.