2009 Bollywood films - small is beautiful

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During the year of 2009, the Bollywood, Hindi films saw some different trend. Some small films made big and were successful.

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2009 Bollywood films - small is beautiful

  1. 1. presents E Awareness 2009 IN FILMS: SMALL WAS BEAUTIFUL 2009 proved that small films may not be the best investment option as yet, but the audience seems to be demanding a little more than just masala entertainment.
  2. 2. Year 2009 has proved again that big budget doesn't necessarily mean big business The year's much-talked about NG-IITM releases Delhi 6, Kambakkth Ishq (Rs 60 crore), Dil Bole Hadippa, London Dreams, Aladin (Rs 40 crore), Blue (Rs 120 crore) and Kurbaan were high on budget, star- power and marketing, but low on entertainment and recorded dull shows at the box office.
  3. 3. Dev.D can lay claim to be this year's biggest hit among the small-budget NG-IITM films. With a budget of Rs. 6 crore and a very familiar love story, the film's success revived Anurag Kashyap's career in film direction and further boosted Abhay Deol's rising graph in the industry.
  4. 4. Quick Gun Murugun : "If you give the audience something entertaining NG-IITM and gripping enough, I don't see why they wouldn't come to watch a small-budget film," says Shashanka Ghosh, director of the cleverly marketed ‘Quick Gun Murugun’. The bilingual film had good run to prove that humour can be a bigger draw than grand sets and costumes.
  5. 5. Little Zizou: 'Audiences will always run to films that have a big NG-IITM name,' he says. That's the reason Sooni Taraporewala roped in John Abraham for Little Zizou even though the script didn't demand a star. Taraporewala's strategy paid off. After drawing people to theatres using Abraham's star appeal, the Rs 2-crore film enjoyed a month-long run at the multiplexes.
  6. 6. Firaaq is set one month after 2002 violence in Gujarat. The film is the NG-IITM directorial debut of Nandita Das, and stars Naseeruddin Shah, Dipti Naval, Paresh Rawal, Raghubir Yadav etc. The film has largely been well received, both locally and internationally. It won three international awards. Prepared by: Mahendra Joshi Edited by: Naresh Kapadia
  7. 7. NG-IITM NGCIT CCC Hardware & B.C.A. Tally ‘O’ level Software B.B.A. DTP ‘A’ level Engg. M.B.A. Web Design Contact: 0261 – 266 7876 or 90900 53045 Mail: manager@nationalgroupindia.org

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