LEISURE TIME
TRAVELLING
BEHAVIOR

Presented by: Group 9
Sumeet Mittal(171)
K Naresh Kumar(172)
Ashish Sharma(173)
Gourav K...
FLOW OF PRESENTATION
Introduction

Demographic Factors

Reasons for boom in travel industry

Consumer Preferences

Industr...
INTRODUCTION
• Leisure as a part of human existence

-

significant meaning and impactful.
• Integrated in work life as a ...
REASONS FOR BOOM IN TRAVEL INDUSTRY
Work-place is invading
into the private lives

Knowledge,
Disposable
Income,
Accessibi...
INDUSTRY OVERVIEW
Travel and tourism - largest service industry in India.
Parameter

Value

Foreign tourist arriving in In...
MAJOR PLAYERS IN TRAVEL INDUSTRY
IN INDIA
OBJECTIVES
To study the travelling behaviour in terms of its Characteristics, factors
affecting the traveller and Trends v...
METHODOLOGY
TOOLS USED FOR ANALYSIS

Tools for analysis:
Tables, Pie Charts and
Bar diagrams.

Tools: SPSS and EXCEL
ANOVA test, T-tes...
DEMOGRAPHIC FACTORS

Age

•
•
•
•
•

16 – 22
23 – 29
30 – 36
37 – 43
44 – 50

Occupation

•
•
•
•
•

Services
Student
Hous...
Occupation 10%

Gender

Marital Status
20%

Male

Married
80%
Unmarried

Female

Monthly Income

33%
67%

House Wife
Busin...
FEMALES SECURITY CONCERNS WHILE
TRAVELLING
35
30
25
20

Never
Sometimes

15

Always

10
5

0
yes

no
RELATION BETWEEN TRAVEL FREQUENCY
& MONTHLY INCOME
16
14
12
10
8

monthly

6

quaterly

4

half yearly

2

annualy

0
MONTHLY INCOME VS TRAVEL EXPENSES
20
18
16

14
12

<25000
25000-50000

10

50000-75000
75000-100000

8

>100000
6
4
2
0
<5...
CONSUMER PREFERENCE
Season of travel

Modes Of transport

• Spring
• Summer
• Winter
• Rain
• Fall

•
•
•
•

Destination

...
Wildlife
Sanctuarie
s
19%

Season
Spring
25%

Fall
4%
Rain
5%

Summer
30%

Destination

Hill
Stations
30%

Beaches
21%
Nat...
DESTINATION PREFERENCE WITH….
Parents:
•

•
•
•

•

Colleagues:
•

19%

•

20%

•

6%

•

12%

•

19%

•

15%

•

9%

14%
...
CONSUMER WHOSE OCCUPATION IS
BUSINESS & SERVICES
Consumer preference
18
16
14
12

10
8

Consumer preference

6
4
2

0
Rela...
GRADUATE & SERVICE VS MODES OF
TRANSPORT
Graduate & Service
40
35
30
25
20
15
10
5
0
Airways

Roadways

Railways

Modes of...
ELEMENTS FOR LEISURE TIME TRAVEL
DEMOGRAPHIC

Geographical

Local Food

Weather

Culture

Natural
Beauty

Shopping

Histor...
CONCERNS IN LEISURE TRAVEL

Safety

Expense

Health

Connectivity
INDEPENDENT SAMPLE T-TEST
•

T-Test was carried out where grouping variable is gender & test variable
are parameters rated...
T-Test was carried out where grouping variable is gender & test
variable are elements that respondents look forward to dur...
•

T-Test was carried out where grouping variable is marital status & test variable are
elements that respondents look for...
ANOVA TEST
•

Anova Test was carried out where independent variable is age group & dependent
variable are parameters rated...
•

Anova Test was carried out where independent variable is monthly income group &
dependent variable are parameters rated...
•

Anova Test was carried out where independent variable is age group &
dependent variable are elements that respondents l...
•

Anova Test was carried out where independent variable is monthly
income group & dependent variable are elements that re...
•

Anova Test was carried out where independent variable is monthly income group &
dependent variable is budget per indivi...
CONCLUSION
•

For consumer of lower income group cost and safety are major concerns.

•

Amount per individual spend on le...
CONCLUSION
•

Business and service sector people go on leisure travel with a motive of
relaxation and escape from mundane ...
LIMITATIONS
•

Small sample size of 119 respondents

•

Survey in Delhi only

•

Biasness due to convenience sampling
REFERENCES
•

http://www.dnb.co.in/Travel_Tourism/Indian_Travel_and_Tourism_Industr
y.asp

•

The diversity of travel beha...
Survey and research on Leisure Time Traveling Behavior
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Survey and research on Leisure Time Traveling Behavior

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Leisure Time Traveling Behavior in India

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Survey and research on Leisure Time Traveling Behavior

  1. 1. LEISURE TIME TRAVELLING BEHAVIOR Presented by: Group 9 Sumeet Mittal(171) K Naresh Kumar(172) Ashish Sharma(173) Gourav Kumar Bhut(174) Anurag Nair(175) Shashank Sharma(176)
  2. 2. FLOW OF PRESENTATION Introduction Demographic Factors Reasons for boom in travel industry Consumer Preferences Industry overview Elements for leisure time travel Major players in travel Industry in India Concerns in leisure travel Objectives T-test analysis Methodology ANOVA Test analysis Tools Used for analysis Conclusion
  3. 3. INTRODUCTION • Leisure as a part of human existence - significant meaning and impactful. • Integrated in work life as a means of enhancement of the quality of life per se. • Tourism – one of the most important leisure time activity. • Tourist – Leisure time travel, business & Other purposes.
  4. 4. REASONS FOR BOOM IN TRAVEL INDUSTRY Work-place is invading into the private lives Knowledge, Disposable Income, Accessibility, Social Media Tremendous pressure on individuals Constant tussle that most working people undergo
  5. 5. INDUSTRY OVERVIEW Travel and tourism - largest service industry in India. Parameter Value Foreign tourist arriving in India 5.11 mn Nos. Indian nationals departure from India 11.07 mn Nos. Domestic tourist visits to all states/ Uts 650.04 mn Nos. Foreign Exchange Income through Tourism In INR terms Rs. 549.6 billion In US $ terms US $ 11.39 billion Source: http://www.dnb.co.in/Travel_Tourism/Indian_Travel_and_Tourism_Industry.asp
  6. 6. MAJOR PLAYERS IN TRAVEL INDUSTRY IN INDIA
  7. 7. OBJECTIVES To study the travelling behaviour in terms of its Characteristics, factors affecting the traveller and Trends visible in them. To understand the customer need and factors driving their behaviour. To study the parameters that customer expects during leisure time travel. Strategies to enable a new entrant, to capitalize the opportunity prevailing in the market and establish itself and gain in market share.
  8. 8. METHODOLOGY
  9. 9. TOOLS USED FOR ANALYSIS Tools for analysis: Tables, Pie Charts and Bar diagrams. Tools: SPSS and EXCEL ANOVA test, T-test, hypothesis
  10. 10. DEMOGRAPHIC FACTORS Age • • • • • 16 – 22 23 – 29 30 – 36 37 – 43 44 – 50 Occupation • • • • • Services Student House wife Business Unemployed • Male Gender • Married • Female Marital Status Monthly Income • • • • • < 25000 25000 – 50000 50000 – 75000 75000 – 100000 > 100000 • Unmarried
  11. 11. Occupation 10% Gender Marital Status 20% Male Married 80% Unmarried Female Monthly Income 33% 67% House Wife Business 16-22 8% 25000 - 50000 23% 50000 - 75000 75000 - 100000 > 100000 23-29 22% 4% 3% 27% >50 4% 37% 30-36 44-50 54% 7% 37-43 20% 31% Student Age < 25000 5% Services 45%
  12. 12. FEMALES SECURITY CONCERNS WHILE TRAVELLING 35 30 25 20 Never Sometimes 15 Always 10 5 0 yes no
  13. 13. RELATION BETWEEN TRAVEL FREQUENCY & MONTHLY INCOME 16 14 12 10 8 monthly 6 quaterly 4 half yearly 2 annualy 0
  14. 14. MONTHLY INCOME VS TRAVEL EXPENSES 20 18 16 14 12 <25000 25000-50000 10 50000-75000 75000-100000 8 >100000 6 4 2 0 <5000 5000-15000 15000-25000 25000-35000 35000-45000 >45000
  15. 15. CONSUMER PREFERENCE Season of travel Modes Of transport • Spring • Summer • Winter • Rain • Fall • • • • Destination Source Of Information • Hill Stations • Short Getaways • Beaches • Religious Places • Natural Heritage • Wildlife Sanctuaries • • • • Roadways Waterways Airways Trains Internet Word of mouth Travel Magazine Travel Channel
  16. 16. Wildlife Sanctuarie s 19% Season Spring 25% Fall 4% Rain 5% Summer 30% Destination Hill Stations 30% Beaches 21% Natural Heritage 15% Winter 36% Religious places 8% Source of Information Travel Magazine 1% Word Of Mouth 41% Short Getaways 7% Travel Channel 6% Internet 52%
  17. 17. DESTINATION PREFERENCE WITH…. Parents: • • • • • Colleagues: • 19% • 20% • 6% • 12% • 19% • 15% • 9% 14% • 10% 26% • 9% 9% • 5% 5% • 22% 20% • 24% 12% • 19% • • 10% • Friends: 15%
  18. 18. CONSUMER WHOSE OCCUPATION IS BUSINESS & SERVICES Consumer preference 18 16 14 12 10 8 Consumer preference 6 4 2 0 Relaxation Experience Shopping Escape Social
  19. 19. GRADUATE & SERVICE VS MODES OF TRANSPORT Graduate & Service 40 35 30 25 20 15 10 5 0 Airways Roadways Railways Modes of transport Waterways
  20. 20. ELEMENTS FOR LEISURE TIME TRAVEL DEMOGRAPHIC Geographical Local Food Weather Culture Natural Beauty Shopping Historical Importance
  21. 21. CONCERNS IN LEISURE TRAVEL Safety Expense Health Connectivity
  22. 22. INDEPENDENT SAMPLE T-TEST • T-Test was carried out where grouping variable is gender & test variable are parameters rated according to their importance during leisure travel by respondents. Null Hypothesis(H0)= there is no difference in preferences amongst male and female Alternate Hypothesis(H1)= there is difference in preferences amongst male and female As P-value is greater than 0.05 so, we accept the null hypothesis.
  23. 23. T-Test was carried out where grouping variable is gender & test variable are elements that respondents look forward to during their leisure travel. Null Hypothesis(H0)= there is no difference in preferences amongst male and female Alternate Hypothesis(H1)= there is difference in preferences amongst male and female • The P-value is greater than 0.05 in all cases except for shopping destination & historical importance as elements to look for during leisure travel. Thus, null hypothesis is rejected in these cases.
  24. 24. • T-Test was carried out where grouping variable is marital status & test variable are elements that respondents look forward to during their leisure travel. Null Hypothesis(H0)= there is no difference in preferences among married & unmarried people Alternate Hypothesis(H1)= there is difference in preferences among married & unmarried people The P-value is greater than 0.05 in all cases except for local culture as an element to look for during leisure travel. Thus, null hypothesis is rejected in this case.
  25. 25. ANOVA TEST • Anova Test was carried out where independent variable is age group & dependent variable are parameters rated according to their importance during leisure travel by respondents. Null Hypothesis(H0)= there is no difference in preferences for various age groups Alternate Hypothesis(H1)= there is difference in preferences for various age groups As P-value in all the cases is greater than 0.05 so, we accept the null hypothesis.
  26. 26. • Anova Test was carried out where independent variable is monthly income group & dependent variable are parameters rated according to their importance during leisure travel by respondents. Null Hypothesis(H0)= there is no difference in preferences for various income groups Alternate Hypothesis(H1)= there is difference in preferences for various income groups The P-value is greater than 0.05 in all cases except for cost & safety parameters. Thus, null hypothesis is rejected in these cases.
  27. 27. • Anova Test was carried out where independent variable is age group & dependent variable are elements that respondents look forward to during their leisure travel. Null Hypothesis(H0)= there is no difference in preferences for various age groups Alternate Hypothesis(H1)= there is difference in preferences for various age groups As P-value in all the cases is greater than 0.05 so, we accept the null hypothesis.
  28. 28. • Anova Test was carried out where independent variable is monthly income group & dependent variable are elements that respondents look forward to during their leisure travel. Null Hypothesis(H0)= there is no difference in preferences for various income groups Alternate Hypothesis(H1)= there is difference in preferences for various income groups As P-value in all the cases is greater than 0.05 so, we accept the null hypothesis.
  29. 29. • Anova Test was carried out where independent variable is monthly income group & dependent variable is budget per individual that the respondents are willing to spend on their travel. Null Hypothesis(H0)= there is no difference in preferences for various income groups Alternate Hypothesis(H1)= there is difference in preferences for various income groups As P-value is less than 0.05 so, null hypothesis is rejected.
  30. 30. CONCLUSION • For consumer of lower income group cost and safety are major concerns. • Amount per individual spend on leisure activity for lower income group is comparatively lower . • Female prefer shopping destination . • Males prefer to go to places of historical importance. • Local culture as an element varies on marital status. • Female while travelling in India prefer a male companion but while travelling to foreign destination the same trend is not followed.
  31. 31. CONCLUSION • Business and service sector people go on leisure travel with a motive of relaxation and escape from mundane day to day life. • With Graduation and service as a parameter the mode of transport preferred by most is waterways followed closely by roadways and airways. • People prefer to go to religious destinations with their parents and to hill stations & beaches with friends or spouse. • Frequency of the travelling increase with the increase in monthly income.
  32. 32. LIMITATIONS • Small sample size of 119 respondents • Survey in Delhi only • Biasness due to convenience sampling
  33. 33. REFERENCES • http://www.dnb.co.in/Travel_Tourism/Indian_Travel_and_Tourism_Industr y.asp • The diversity of travel behaviour: motives and social interactions in leisure time activities by Stauffacher M., Schlich R., Axhausen K. W., Scholz R.W. • Leisure – meaning and impact on leisure travel behavior by Umashankar Venkatesh • Fodness, Dale and Brian, Murray (1999) ‘A model of tourist information search behavior’, • Journal of Travel Research, 37:February, 220-230. • Crompton, J.L. (1979) ‘Motivations for pleasure vacations’ Annals of Tourism Research, 6:4, pp. 408-424.

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