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Social media for Startups

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Social media for Startups

  1. 1. #ssggn #socialmediasocial mediafor startups@narendranag
  2. 2. you are a startup...forgetting that is the biggest mistake you canmake.1. no legacy2. no crusty old men (or beautiful old women)3. no need to do what’s old
  3. 3. four superimportantquestions
  4. 4. is your dev social?githubthe dev blogtwitterhackerne.ws
  5. 5. is your tech social?api anybody?
  6. 6. is your ux social?not just facebook integration ...have you built a social layer around - discoverability - recommend-ability - validation
  7. 7. are you social?or,are you thinking like a publisher?
  8. 8. three stepsto a socialmarketingplan
  9. 9. step one:big idea becomes bigtake the big idea you started with.there’s a shared passion with your audience inthere somewhere.translate that into a big story
  10. 10. #examplebig idea:the best cloud solutionbig story:while everybody else is up in the air, we are inthe cloud
  11. 11. #examplebig idea:the best cloud solutionbig story:while everybody else is up in the air, we are inthe cloud “we”, not “you”
  12. 12. step two:big story to publishing planthe big story needs legswhat are you going to publish every- quarter- month- week- dayhow will your audiences participate?
  13. 13. #examplebig story:while everybody else is up in the air, we are inthe cloudlegs:a curated blog called Zeppelina cloud news aggregator called Lead Zeppelin(upvotes are zeppelins, downvotes are leadweights :)
  14. 14. step three:figure out wherethree types of platforms:- attract (repositories of content) eg. slideshare, youtube, your blog- engage (venues for engagement andconversation) eg. facebook, twitter, linkedin- amplify (take the content, add theconversation and reach larger audiences) paper.li, scoop.it, storify, mailchimp
  15. 15. ideal outcomeearned mentions in traditional mainstreammedia >earned mentions online >
  16. 16. thank younarendra nagco-lead MSLGROUP India Socialgeneral manager 2020 SOCIALnarendra@2020social.com@narendranag+91 9953692269

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