Scribe book สรุปโดยกลุ่มที่ 4

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Scribe book สรุปโดยกลุ่มที่ 4

  1. 1. Present , – , , , SwahiliGDP , ,
  2. 2. EAA EAA , EAA EAA 4p• Product• Price• Place• Promotion STP
  3. 3. Multiple segmentstrategy) 1 250 41526 338737655
  4. 4. 700 16.7 485 1 235 1.81 1.68 83% 17% , , 2 5 25 2 5 3
  5. 5. 595.8 1 50GDP 40,700 1.9 2.0 4.8 (Heineken) 142 1863
  6. 6. 10 8,000 stp - - - - • 20,000 • • 4p ProductPricePlace , , , , , Promotion
  7. 7. Brazil (Federative Republic ofBrazil) : : 8,511,965 : :
  8. 8. : : : 198.7 : 0-14 : 27%, 15-64 : 66.8%,65 :6.4% : 1.19% : Brazilian) : %( : % % : : : GDP) : 2.02 GDP : : : : :
  9. 9. ,, : Real (BRL) : : QOD 10 STP
  10. 10. 4p Product Price Place ,Promtion , 9 357,000
  11. 11. 4( – , ( – , ( – , ( – 55 27.6 27.5 Bundespräsident)Bundeskanzler)
  12. 12. , – OPEL ADAM OPEL AG) “ ”1.5 stp -
  13. 13. 4p Product Price PlacePromotion
  14. 14. : , , ,, , : : : : % : : % % % % % : % % % % %
  15. 15. : GDP-PPP : GDP : % : , :GDP : %: %: % : : : Proton Proton Holdings Berhad) STP :
  16. 16. : : Target : : --- : : : , -- , , , : : 4pProductPricePlacePromotion Scribe book 2 4
  17. 17. . .1866 2-3 1-
  18. 18. 2 STP Market Segmentation)---- Market targeting Positioning) 3
  19. 19. .1.
  20. 20. 2. STP 3
  21. 21. 4 54010970257 54010970266
  22. 22. 54010971485 54010971491 52010913787 41. ( Concept )2. ( Association )
  23. 23. 3. (Usage )4. ( Instrumental and Symbolic Objects )
  24. 24. 4--  4
  25. 25. Baby boomers 2 Generation X Baby boomers Generation X Generation Y Generation X Baby boomers Generation X Generation Z Generation X Generation Y Segment
  26. 26. LGBT L= G= B= T=  + +      - “Rokeach Value Survey” 2 Terminal Value Instrumental Value

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