Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Chocol@ (FAC TV contest)


Published on

Unique and Original

Jean-Philippe DARCIS, master chocolatier, and Chocol@ are offering you a unique and original concept that combines exceptional quality with speedy delivery.
Each character is made from a recipe devised by Jean-Philippe DARCIS
and is composed of only the very finest ingredients.
logo darcis

Exclusively for Chocol@, Jean-Philippe DARCIS developed 64 unique characters in chocolate, only available via


The collection of pralines that make up your personal message will be placed with care in a beautiful box, in chocolate colour and with a leather look, fastened discreetly and efficiently by two magnets. Whoever gets the box will want to hold on to it as a keepsake of an unforgettable moment. Especially so since Chocol@ has taken care to insert inserted an exact replica of your message into the bottom of the box. Your edible message is thus destined to survive its consumption…


Each character is made from a recipe devised by Jean-Philippe DARCIS, and is composed of only the very finest ingredients. Every time you taste one of these chocolates, you'll be making a fabulous sensory journey around the world. For these chocolate gems each are a cross between an intense, cocoa bean-based chocolate shell and a uniquely flavoured filling.


The box and its chocolate message will be assembled, packaged and meticulously prepared in the workshop of Jean-Philippe DARCIS and then delivered as soon as possible by our exclusive partner DHL.
We insist on preparing your Chocol@ box on our own production premises to ensure total freshness and to optimise the manufacturing process for quick delivery.

Once upon a time…
A master chocolate-maker full of passion and talent, Jean-Philippe Darcis, is brimming with ideas. But he also likes to take his inspiration from projects born of the imagination of those close to him.
Chocol@ brings all of this together : passion, research, originality, friendship, action!
Alexandre suggests to Jean-Philippe that he puts letters on each of his chocolates. The objective is simple: clients can personalise their purchases with an original message, made up by themselves.
Not a good idea after all? “Impossible to do!” is Jean-Philippe’s reaction.
And it is true that it is not obvious to be able to offer personalised chocolates over the counter! Especially as a demanding clientele, used to a very high level of quality, has to be entirely satisfied.
With their best friends Bernard and Pascal, Jean-Philippe and Alexandre don’t give up. The four friends from Verviers, all from different backgrounds, spend hours, days and nights looking for THE solution. Together they work miracles.
Through their perseverance and their determination, they imagine putting their project on the internet. Eureka! Chocol@ is born!
The concept, the name, the marketing tools… the adventure starts to come to reality.

  • Be the first to comment

  • Be the first to like this

Chocol@ (FAC TV contest)

  1. 1. Un maître-chocolatier donne du goût à vos émotions Een meester-chocolatier geeft uw emoties smaak
  2. 2. Contents• Our motto• Chocol@ in 60 seconds• Some letters but also figures• Marketing facts• Actions on the web• They talk about us• Campaign and sales analysis• The buzz effect• Share your emotions
  3. 3. Our motto
  4. 4. Our motto« Shoot for the moon. Even if you miss, you will landamong the stars. » Oscar Wilde
  5. 5. Chocol@ in 60 seconds
  6. 6. Chocol@ in 60 secondsMore than words…
  7. 7. Some letters but also figures
  8. 8. Some letters but also figuresChocol@, this is…• More than 5K sold boxes• 15O K € turnover during the first exercise• Visitors from more than 100 countries
  9. 9. Some letters but also figuresChocol@, this is…• A website twice rewarded• Around 50 wedding proposals … and also 1 divorce petition• Nearly 2.500 likers on Facebook
  10. 10. Some letters but also figuresChocol@, this is…• Deliveries in all 27 EU countries• 4 creative and complementary partners• Last but not least: More than 100 K visits since the launch
  11. 11. Marketing facts
  12. 12. Marketing factsChocol@ is available for all connected people (webusers).- Website in 3 languages (NL, FR & UK)- Partnership with bPost & DHL
  13. 13. Marketing factsOur target is: 25 > 50
  14. 14. Marketing factsPersonnalisation for more emotions.- Compose your exclusive and unique chocolate message- Choose your options: - Choose your sleeve - Add an e-mail and/or a picture for free - Sign your gift or stay anonymous- Send it when and where you want (in EU)
  15. 15. Marketing factsOur competitors are active companies in personnalised gifts and/orchocolate.We did not find yet identical concept of chocol@.
  16. 16. Actions on the web
  17. 17. Actions on the web>>>>>>>>>
  18. 18. On the webCreative campaigns on social medias Steve Jobs’ decease All Blacks world Tintin at the movie champions Titanic 100th New belgian government Halloween anniversary
  19. 19. Actions on the webAccurate campaigns via Google Adwords
  20. 20. Actions on the webDirect campaigns via specific newsletters
  21. 21. They talk about us
  22. 22. They talk about usOn airOthers references: Sans Chichis et C’est du Belge(RTBF), Télévesdre, Nostalgie, Bel RTL,…
  23. 23. They talk about usIn the newspapers: On the blogs: - La Meuse - Capitaine Commerce - La Dernière Heure - - La Libre Belgique - Ars Chocolatum - Trends Tendances - Chocolattitude -… - Rhoo - Geek & Food - Lovegusto -…
  24. 24. Campaign and sales analysis
  25. 25. Campaign and sales analysis2 different kinds of tools: Google analyticsOwn CMS(content managementsystem)
  26. 26. The buzz effect
  27. 27. The buzz effectJean-Philippe Darcis will prepare your own box especially for you. 3, 2, 1, go!
  28. 28. Share your emotions
  29. 29. Donnez du goût à votre délibération Geef uw deliberatie smaak
  30. 30. The buzz effect