TracBac VC presentation


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TracBac is a visual collaboration application. This presentation outlines the overall product, marketing plan, investment req.

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TracBac VC presentation

  1. 1. <ul><li>Design miscommunication </li></ul><ul><li>Delayed project time lines </li></ul><ul><li>Sky rocketing cost of operation </li></ul><ul><li>Increased Budgets </li></ul><ul><li>Heart Burns between Creator – Client </li></ul><ul><li>Drink more Caffeine! Get Vertigo </li></ul>Problem
  2. 2. Solution - TracBac <ul><li>Concise, precise communication </li></ul><ul><li>Complete control from brief-to-execution </li></ul><ul><li>Faster delivery of the Creative </li></ul><ul><li>Saves Time, HR, Money & Working hours </li></ul><ul><li>Go to bed early! Sleep well! </li></ul>TracBac is an online visual collaboration platform that helps creators collaborate with their clients over a browser. TracBac enables the creators get the feedback, comments marked clearly over a digital whiteboard, avoiding miscommunication as in the traditional feedback systems
  3. 3. Business Model <ul><li>Web-based </li></ul><ul><li>Subscription Model </li></ul><ul><li>FREE to Start </li></ul><ul><li>Web-based, no set-up fee </li></ul><ul><li>Access any time, anywhere </li></ul><ul><li>Usage based Pricing </li></ul><ul><li>Sign-up to work in 60 seconds </li></ul><ul><li>Hosted server </li></ul><ul><li>Free platform access </li></ul><ul><li>Pay only for Users </li></ul><ul><li>On-premise hosted Delivery Model </li></ul><ul><li>Unlimited Creators / Users </li></ul><ul><li>Licensing of the platform </li></ul><ul><li>Integrates with their Server </li></ul><ul><li>Customization / Templates </li></ul><ul><li>Administrative privileges </li></ul><ul><li>Hosted Client owned server </li></ul><ul><li>Secured server </li></ul><ul><li>Licensing based pricing </li></ul><ul><li>White label </li></ul><ul><li>partner Model </li></ul><ul><li>Integrated with their website </li></ul><ul><li>Community driven </li></ul><ul><li>Per collaboration integration </li></ul><ul><li>Revenue sharing on platform </li></ul><ul><li>Personalization </li></ul><ul><li>Branded integration for partners </li></ul><ul><li>Secured Server collaboration </li></ul><ul><li>Platform licensing </li></ul>
  4. 4. <ul><li>Simple, Secured, Sophisticated visual/textual collaboration </li></ul><ul><li>Global file format support for sharing </li></ul><ul><li>Platform level possibilities for multiple domains </li></ul><ul><li>Version-Tracking & Analytics </li></ul><ul><li>Contemporary communication integration (Email, IM) </li></ul><ul><li>Mobile integration with RSS Feeds </li></ul><ul><li>Global Platform & local integration </li></ul><ul><li>Branding & Customisation </li></ul><ul><li>Integration with Web 2.0 services </li></ul>Technology / Underlying Magic
  5. 5. Marketing & Sales Funnel <ul><li>Promotion through Design forums </li></ul><ul><li>Promotions in Design community portals, Design Galleries </li></ul><ul><li>Advertising in Technorati, TechCrunch & The Deck </li></ul><ul><li>Road shows at Advertising Clubs in India </li></ul><ul><li>Trial invitations for select designers </li></ul><ul><li>Advertorial & PR via Blogs, RSS Feeds </li></ul><ul><li>Google AdWords, Yahoo! Search Advertising </li></ul><ul><li>Revenue sharing tie-up with portals like Core 77, Designobserver, DesignerID, Odesk, Coroflot, </li></ul>
  6. 6. Competition <ul><li>Text collaboration - Zoho Writer, Writeboard, Google Writely </li></ul><ul><li>PDF/Media collaboration – Adobe Acrobat, Adobe Connect </li></ul><ul><li>Visual diagram sharing - Gliffy, Vyew </li></ul><ul><li>Web conferencing – GotoMeeting, WebEx </li></ul><ul><li>Project management - Basecamp, Goplan, MS Sharepoint </li></ul>
  7. 7. TracBac advantage over competition <ul><li>Integrated Visual/Text collaboration </li></ul><ul><li>Niche & focussed target audience </li></ul><ul><li>Design industry understanding </li></ul><ul><li>Visual collaboration space has lesser competition </li></ul><ul><li>I ntegration with design packages & web services [Planned] </li></ul><ul><li>No learning curve </li></ul><ul><li>Flexible & intuitive operational plans </li></ul>
  8. 8. Market <ul><li>Print Advertising was nearly a $60B in the U.S. in 2005 and 5-10% [ is design development [$3B-$6B] </li></ul><ul><li>Collaborative Web conferencing market is estimated $1.1B in 2008 </li></ul><ul><li>Design project outsourcing [75,000+ designers] Elance, oDesk, Postbidwin & Guru </li></ul><ul><li>Indian advertising / design industry is [Creative development] is around $80-100MM. </li></ul><ul><li>Artwork outsourcing is $10B & creative development is between $50M - $2B </li></ul><ul><li>Indian Animation industry is around $1B / Global animation is $75B by 2009-10. Of this 40-50% goes towards development </li></ul><ul><li>The online video publishing, advertising market is estimated to be $1B in 2008 </li></ul><ul><li>AdAge 2006 </li></ul><ul><li>Gartner Report - </li></ul><ul><li>,, & </li></ul><ul><li>BT Trends, </li></ul><ul><li>Outlook Business, Sep.20, 2006, </li></ul><ul><li> </li></ul><ul><li>Emarketer online video report (Nov.7,2006) - </li></ul>
  9. 9. Team & Management Management team R. L. Narayanan aka Narain, Founder & CEO [Age 31] R.L.Narayanan (Narain) is a Graduate of Economics, holds a Post Graduate Dip. in Advertising Management from Alagappa University along with a Post Graduate Diploma in Multimedia from Arena Multimedia, Asia's leader in Multimedia Education. He is the founder of 360 Degree Interactive, Chennai started in 2004. Later he is joined by two more technopreneurs to form the present company. Narain has about 4 years experience in marketing and taught Multimedia courses for 3 years at Arena Multimedia. He has been servicing MNC clients like Intel, LG Care, Sara Lee and a host of Indian companies offering a wide range of digital collaterals services along with advertising agencies. An active blogger, who blogs about technology for last 4 years, he has a passion for emerging technologies, and an active evangelist of Web 2.0 philosophy in Chennai. He is a member of many leading forums on technology & entrepreneurship. He brings in a great value in identifying right technology, methodologies and global best practices in delivering solutions to clients. He has organised Bar camp in Chennai, and an active Member in Knowledge Foundation, a non-for-profit organisation [] which organised India's first Blogcamp. Apart from this, Narain has keen interests in rural enabling, social media, mobile solutions. Narain is single living with his mother in Chennai.
  10. 10. Team & Management Mr. Shanthakumar Director, Leatherlink Mr. B. C. Balachandar Chartered Accountant Advisors Mr. Anand V. Chattpar CEO, Brain Reactions, US Mr. A. K. Srinivasan Retd. Senior Systems Engineer, GE Aerospace, US Mr. Kannan Narayananswamy Startup Consultant Management team S. L. Narasimhan aka Yessel, Partner & Director Yessel comes with 15 years of experience in a leading advertising agency having served some of the large Public & Private sector companies like Indian Airlines, NTPC, BHEL, Airports Authority, Intel, Andhra Bank, Sterling Infotech, Fresh & Honest Cafe etc. He has handed of some of the largest consumer centric campaigns across the country and the BTL activities like planning, logistics, production etc. for over 12 years. He brings in tremendous insights in terms of the user psyche at the ground level enabling simple and effective communication in the solutions. Yessel is a Maths graduate from the University of Madras and a self-trained computer geek. And has attended a lot of technical, marketing and communications workshops as part of his professional requirement at client places. An active member is various cultural and social organisations. He is single and lives with his parents in Chennai.
  11. 11. Road Map & Milestones <ul><li>Nov end 2006 : TracBac Launch with web-based Model </li></ul><ul><li>Dec 2006: Mobile updates integration </li></ul><ul><li>Dec - Jan 2006: Hosted Model launch </li></ul><ul><li>Feb – Mar 2007: Partner model integration </li></ul><ul><li>Apr – May 2007: Web based model v.2 launch </li></ul><ul><li>June 2007: API release along with tie-ups with other creative solutions vendors </li></ul><ul><li>Oct – Dec 2007: Web / Video / Multimedia Collaboration </li></ul><ul><li>Jan - Mar 2008: 3D Collaboration integration </li></ul><ul><li>June 2008 – 1000 paid individual customers </li></ul><ul><li>July 2008 - Gross revenue of US$1M </li></ul>
  12. 12. Financials – Revenue and Expenses
  13. 13. <ul><li>US$500,000 for first 6 months – initial beta customers & PR </li></ul><ul><li>In the 2 nd phase we will go for US$1,000,000 - 12 months for sales & marketing </li></ul><ul><li>Getting Advisory capital </li></ul><ul><li>Marketing set up in US & Europe for medium / large customers </li></ul>Summary & Call of Action <ul><li>R.L.Narayananan [email_address] +91-98401 08007 </li></ul><ul><li>S.L.Narasimhan [email_address] +91-98400 77769 </li></ul><ul><li> </li></ul>