The Web: Future Trends, Standards & Monetization Proto.in July 21-22 R.L. Narayanan, Equvia
Who am I ? <ul><li>Proto.in July 21-22 </li></ul><ul><li>R.L. Narayanan, Equvia </li></ul><ul><li>Founder & CEO for Equvia...
What's happening around <ul><li>Proto.in July 21-22 </li></ul><ul><li>R.L. Narayanan, Equvia </li></ul>
What's happening around <ul><li>Proto.in July 21-22 </li></ul><ul><li>R.L. Narayanan, Equvia </li></ul><ul><li>More Broadb...
Trends, Standards & Future <ul><li>Proto.in July 21-22 </li></ul><ul><li>R.L. Narayanan, Equvia </li></ul><ul><li>Social M...
Social Media & User Generated Content <ul><li>Proto.in July 21-22 </li></ul><ul><li>R.L. Narayanan, Equvia </li></ul>Socia...
Social Media & User Generated Content <ul><li>Proto.in July 21-22 </li></ul><ul><li>R.L. Narayanan, Equvia </li></ul>
Social Media & User Generated Content <ul><li>Proto.in July 21-22 </li></ul><ul><li>R.L. Narayanan, Equvia </li></ul>1991 ...
Semantic Web, Standards & Identity <ul><li>Proto.in July 21-22 </li></ul><ul><li>R.L. Narayanan, Equvia </li></ul>Semantic...
Semantic Web, Standards & Identity <ul><li>Proto.in July 21-22 </li></ul><ul><li>R.L. Narayanan, Equvia </li></ul>http://n...
Semantic Web, Standards & Identity <ul><li>Proto.in July 21-22 </li></ul><ul><li>R.L. Narayanan, Equvia </li></ul>Designed...
RSS, APIs, REST & Data Distribution <ul><li>Proto.in July 21-22 </li></ul><ul><li>R.L. Narayanan, Equvia </li></ul>RSS is ...
RSS, APIs, REST & Data Distribution <ul><li>Proto.in July 21-22 </li></ul><ul><li>R.L. Narayanan, Equvia </li></ul>
RSS, APIs, REST & Data Distribution <ul><li>Proto.in July 21-22 </li></ul><ul><li>R.L. Narayanan, Equvia </li></ul>473 API...
RSS, APIs, REST & Data Distribution <ul><li>Proto.in July 21-22 </li></ul><ul><li>R.L. Narayanan, Equvia </li></ul>Data Ma...
Widgets of World Wide Web <ul><li>Proto.in July 21-22 </li></ul><ul><li>R.L. Narayanan, Equvia </li></ul>A web widget is a...
Widgets of World Wide Web <ul><li>Proto.in July 21-22 </li></ul><ul><li>R.L. Narayanan, Equvia </li></ul>Widget Distributi...
RIAs & Entertainment <ul><li>Proto.in July 21-22 </li></ul><ul><li>R.L. Narayanan, Equvia </li></ul><ul><li>Rich Internet ...
RIAs - Platforms <ul><li>Proto.in July 21-22 </li></ul><ul><li>R.L. Narayanan, Equvia </li></ul><ul><li>Adobe Flash / Flex...
RIAs - Examples <ul><li>Proto.in July 21-22 </li></ul><ul><li>R.L. Narayanan, Equvia </li></ul>
Monetization Possibilities <ul><li>Proto.in July 21-22 </li></ul><ul><li>R.L. Narayanan, Equvia </li></ul><ul><li>Building...
This itself is TOO BIG, is this is the end ? Wait. Web 3.0 is coming........ :) and more companies to upset the Googlish w...
Thank you We are hiring on  RIA, RoR & Web Technologies Q & As R.L.Narayanan Director, Equvia  [email_address] +91 98401 0...
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The Future of Web; Trends, Standards & Monetization

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Proto.in presentation happened on July 21 - 22 about technology, Future of web, future monetisation possibilities and other trends.

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The Future of Web; Trends, Standards & Monetization

  1. 1. The Web: Future Trends, Standards & Monetization Proto.in July 21-22 R.L. Narayanan, Equvia
  2. 2. Who am I ? <ul><li>Proto.in July 21-22 </li></ul><ul><li>R.L. Narayanan, Equvia </li></ul><ul><li>Founder & CEO for Equvia Webservices [Creators of TracBac] </li></ul><ul><li>Has about collectively has 7 years of experience on Web related technologies </li></ul><ul><li>Writer, Blogger, Technologist and Next gen. Web enthusiast </li></ul><ul><li>Following online advertising, Web 2.0 / 3.0 & semantic web for years </li></ul><ul><li>Writes in Tamil / English for wide variety of magazines </li></ul><ul><li>Been part of BarCamps, Wikicamp and Proto from inception </li></ul>
  3. 3. What's happening around <ul><li>Proto.in July 21-22 </li></ul><ul><li>R.L. Narayanan, Equvia </li></ul>
  4. 4. What's happening around <ul><li>Proto.in July 21-22 </li></ul><ul><li>R.L. Narayanan, Equvia </li></ul><ul><li>More Broadband users worldwide </li></ul><ul><li>Hacking becomes legal with Open source </li></ul><ul><li>Storage and Bandwidth is becoming cheaper by the day </li></ul><ul><li>Software-as-a-Service is slowly becoming a norm </li></ul><ul><li>Email-IM-Blogs-Wikis and now we move into Social Media </li></ul><ul><li>Online advertising is becoming big business </li></ul><ul><li>Data distribution is defacto. Static web is dead </li></ul><ul><li>Web is personal again :) </li></ul>
  5. 5. Trends, Standards & Future <ul><li>Proto.in July 21-22 </li></ul><ul><li>R.L. Narayanan, Equvia </li></ul><ul><li>Social Media & User Generated Content </li></ul><ul><li>Semantic Web, Standards & Identity </li></ul><ul><li>RSS, APIs, REST & Data distribution </li></ul><ul><li>Widgets of World Wide Web </li></ul><ul><li>Rich Internet Applications (RIA) & Entertainment </li></ul>
  6. 6. Social Media & User Generated Content <ul><li>Proto.in July 21-22 </li></ul><ul><li>R.L. Narayanan, Equvia </li></ul>Social media describes the online technologies and practices that people use to share content, opinions, insights, experiences, perspectives, and media itself .
  7. 7. Social Media & User Generated Content <ul><li>Proto.in July 21-22 </li></ul><ul><li>R.L. Narayanan, Equvia </li></ul>
  8. 8. Social Media & User Generated Content <ul><li>Proto.in July 21-22 </li></ul><ul><li>R.L. Narayanan, Equvia </li></ul>1991 - 2002 – Search Engine Optimisation (SEO) keywords, meta tags, submission 2002 – 2006 – Search Engine Marketing (SEM) Google Adwords / Adsense, Yahoo! Advertising, Pay Per Click 2007 & future – Social Media Optimisation (SMO) pay clicks on SNS, contextual advertising on SNS & cross selling linkability, targetted lead farming
  9. 9. Semantic Web, Standards & Identity <ul><li>Proto.in July 21-22 </li></ul><ul><li>R.L. Narayanan, Equvia </li></ul>Semantic Web is an evolution of the WWW in which information is machine processable (rather than being only human oriented), thus permitting browsers or other software agents to find, share and combine information for us more easily
  10. 10. Semantic Web, Standards & Identity <ul><li>Proto.in July 21-22 </li></ul><ul><li>R.L. Narayanan, Equvia </li></ul>http://narain.myopenid.com <ul><li>Don't remember username & password </li></ul><ul><li>Own your identity </li></ul><ul><li>Single Sign-in </li></ul><ul><li>Safe & Secured protection </li></ul><ul><li>Supported by leading services </li></ul>
  11. 11. Semantic Web, Standards & Identity <ul><li>Proto.in July 21-22 </li></ul><ul><li>R.L. Narayanan, Equvia </li></ul>Designed for humans first and machines second, microformats are a set of simple, open data formats built upon existing and widely adopted standards. <ul><li>Simple Markup changes </li></ul><ul><li>No New technology </li></ul><ul><li>Wider implementation </li></ul><ul><li>Expandable for various design patterns </li></ul><ul><li>Supported by leading services </li></ul><ul><li>Communication (hCard) </li></ul><ul><li>Calendars (hCalendars) </li></ul><ul><li>Reviews (hReview) </li></ul><ul><li>rel-tag </li></ul>
  12. 12. RSS, APIs, REST & Data Distribution <ul><li>Proto.in July 21-22 </li></ul><ul><li>R.L. Narayanan, Equvia </li></ul>RSS is the new Email API is the new JPEG REST is the new SQL OK. I lied :)
  13. 13. RSS, APIs, REST & Data Distribution <ul><li>Proto.in July 21-22 </li></ul><ul><li>R.L. Narayanan, Equvia </li></ul>
  14. 14. RSS, APIs, REST & Data Distribution <ul><li>Proto.in July 21-22 </li></ul><ul><li>R.L. Narayanan, Equvia </li></ul>473 APIs 2109 Mashups 3.45 Mashups for Day & Data is the new 'intel inside' & mixing, dancing & displaying better than Mallika Sharawat! Data :) We All
  15. 15. RSS, APIs, REST & Data Distribution <ul><li>Proto.in July 21-22 </li></ul><ul><li>R.L. Narayanan, Equvia </li></ul>Data Mashups & Distribution
  16. 16. Widgets of World Wide Web <ul><li>Proto.in July 21-22 </li></ul><ul><li>R.L. Narayanan, Equvia </li></ul>A web widget is a portable chunk of code that can be installed and executed within any separate HTML-based web page or desktop or mobile by an end user without requiring additional compilation.
  17. 17. Widgets of World Wide Web <ul><li>Proto.in July 21-22 </li></ul><ul><li>R.L. Narayanan, Equvia </li></ul>Widget Distribution / Marketing Mobile Widgets Platform neutral Universal Widget development
  18. 18. RIAs & Entertainment <ul><li>Proto.in July 21-22 </li></ul><ul><li>R.L. Narayanan, Equvia </li></ul><ul><li>Rich Internet applications (RIA) are Web applications that have the features and functionality of traditional desktop applications. RIAs typically transfer the processing necessary for the user interface to the Web client but keep the bulk of the data in the server </li></ul>
  19. 19. RIAs - Platforms <ul><li>Proto.in July 21-22 </li></ul><ul><li>R.L. Narayanan, Equvia </li></ul><ul><li>Adobe Flash / Flex / AIR </li></ul><ul><li>Microsoft Silverlight </li></ul><ul><li>Openlazlo </li></ul><ul><li>Ajax driven solutions like Dojo Tool Kit, GWT, Yahoo UI </li></ul>
  20. 20. RIAs - Examples <ul><li>Proto.in July 21-22 </li></ul><ul><li>R.L. Narayanan, Equvia </li></ul>
  21. 21. Monetization Possibilities <ul><li>Proto.in July 21-22 </li></ul><ul><li>R.L. Narayanan, Equvia </li></ul><ul><li>Building Social Media Metrics / Tracking / Distribution </li></ul><ul><li>Social Media Optimisation / Marketing is Billion $$$ business </li></ul><ul><li>Social Media – add-ons / extensions / widgets for commercialisation </li></ul><ul><li>Branded Widgets & RIA implementations </li></ul><ul><li>Widgets tracking & commercialisation </li></ul><ul><li>Mash-ups Opportunities & Integration possibilities </li></ul><ul><li>More contextual, semantic driven advertising opportunities </li></ul><ul><li>Emerging alternative revenue models on RIA based Entertainments (Paying for UGC with higher hits / clicks, revenue sharing on content ) </li></ul>
  22. 22. This itself is TOO BIG, is this is the end ? Wait. Web 3.0 is coming........ :) and more companies to upset the Googlish world <ul><li>Proto.in July 21-22 </li></ul><ul><li>R.L. Narayanan, Equvia </li></ul>
  23. 23. Thank you We are hiring on RIA, RoR & Web Technologies Q & As R.L.Narayanan Director, Equvia [email_address] +91 98401 08007 <ul><li>Proto.in July 21-22 </li></ul><ul><li>R.L. Narayanan, Equvia </li></ul>

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