Welcome! Today we’re going to talk about reality, what’s working, what’s not working and what can possibly work in the world of libraries providing e-content to customers.
McDonald’s has the right idea when it comes to technology. They make jumping on the Internet very easy. And easier with every consecutive visit. A strong wireless Internet connection. At whatever McDonalds you wind up at. No additional configuration necessary.Within minutes of sitting down for lunch with my iPad out, I found another person aniPad too.The lesson here for libraries? Don’t make your Internet connection an afterthought. Don’t restrict it’s use. Make it as strong and problem-free as possible. And, most importantly, who-heartedly support your customer’s choice of handheld technology.
There is no doubt that it is very attractive to readers to be able to have all of this…
…on this. In fact, Kindles go far beyond that. At last count, the lowest priced Kindle can hold up to 1,400 books.
Fifty Shades of Grey by E L James
In fact, the entire trilogy sits atop the Amazon Kindle and print best-seller lists.
How is this significant to this presentation? Fifty Shades of Grey began it’s life last year as an ebook. It wasn’t until a full year later, last month in fact, that it and the trilogy saw print.
And, oh yeah, they’re banning it down in Florida.
Quote by Alan Kay, computer pioneer. It’s true!
Here are some results of the April 2012 Pew Internet Survey of Ereadinghabits called The Rise of E-reading..
And, probably, rising.
The number of e-book readers grew after a major increase in ownership of e-book reading devices and tablet computers during the holiday gift-giving season.
The average reader of e-books says she has read 24 books (the mean number) in the past 12 months, compared with an average of 15 books by a non-e-book consumer.
30% of those who read e-content say they now spend more time reading, and owners of tablets and e-book readers particularly stand out as reading more now.
The prevalence of e-book reading is markedly growing, but printed books still dominate the world of book readers.
There are four times more people reading e-books on a typical day now than was the case less than two years ago.
In order of popularity: Computers, Kindles & Nooks, cell phones, tablets.
A majority of print readers (54%) and readers of e-books (61%) prefer to purchase their own copies of these books. This appears not to bode well for libraries. But wait. I contend that no person can pass up something that is free. And what if we work in a way to buy the item they are borrowing if they really like it?
On any given day 56% of those who own e-book reading devices are reading a book, compared with 45% of the general book-reading public who are reading a book on a typical day.
I think this quote accurately defines where we are right now, with reading meeting personal use technology head on. Source? Next slide.
http://www.uni-mainz.de/eng/14685.phpThe study analyzed the differences in reading from various kinds of media (e-book, tablet PC, paper) in two sample groups, young and elderly adults. Each participant read various texts with different levels of complexity on an e-book reader (Kindle), on a tablet PC (iPad), and on paper. The reading behavior and the participants' corresponding neural processes were assessed by means of concurrent measures of eye movements (eye tracking) and electrophysiological brain activity (EEG). The criteria that were taken into account and analyzed were changes in the theta frequency band power, reading behavior, text comprehension, and information recall as well as the participants' preferences for the respective medium.A book or a screen – which of these two offers more reading comfort? There are no disadvantages to reading from electronic reading devices compared with reading printed texts.
Culture has as much to do with the future of reading as technology does
If Captain Picard says that it must be so, then there must be books in print in the future. Engage.
The future of reading has been addressed in the media over the last 10 years. Reading’s link to technology has also been addressed.
I presented at New York Comic Con last October with my friend Michael Maziekien, and on our panel we talked about Digital Comics in Libraries. As we all know, Apple co-founder Steve Jobs passed away on October 5, 2011. It was noted, here in this recent comicbookresources.com article, that Steve had a large part to do with wider acceptance of digital comics as a popular resource. Being able to read and store your favorite comic books on your own portable handheld device has become very attractive. And, as we all know, reading comics on an iPad is fun.This can be taken a step further when noting that Jobs had a great deal to do with making people more comfortable with the concept of reading on a handheld device of their choice. We’ll see more about that coming up soon.
Internet Access in Libraries. By 1998, this number has grown to 73%, due to a combination of local action, state and federal funding, and support from corporate sources such as Microsoft and Comcast.What does this have to do with ereading? Internet connectivity has become a very important support structure to reading on handheld devices and on the net itself.Internet connectivity will continue to be very important to libraries and the delivery of services as we move into the future.
2001. Overdrive starts offering library access to digital books. Sedona Public Library in Illinois creates a 900 ebook collection.In 2004, a comprehensive plan for audiobook downloads in libraries is rolled out. Libraries or library systems and cooperatives purchase access fees and an individual fee for each title or title set.Over the years, more library systems purchase access to ebook collections as ereaders become more popular.
From the Public Library Funding and Technology Access Study 2009-2010
Having a choice in life is very important. And so it is with choosing hardware to use to read.
The Amazon Kindle. Revolutionary in more ways than one.
To those of you with an iPad, this should be very familiar, because this is what it looks like to read a book that is purchased from the iBookstore. (Demonstrate iPad). (Mention Real Steel connection)
You can also read a book upright too. Even turning a page is fun.
Want proof that eReading is popular with iPad users? Apple’s own iBooks is the 7th most popular free app on this recent best-sellers chart.
Note the Kindle app is #19 on the free list.
This is what the Kindle looks like on the iPad.
The Kindle Store on the iPad.
It contains everything that you can get from Kindle Store on the web.
Favorite books translate very well to the iPad, in which you get a more graphical reading experience. Even turning a page is fun.
Back to comics for a second. To be able to read digital comics on a handheld portable device, like this iPad, was an important technological leap forward during the last couple years. We are now seeing the rise of a whole new generation of digital readers, to whom reading books, comics, graphic novels, magazines and newspapers in this fashion is very natural, if not preferred.Computers in Libraries story – seeing the Marvel app on an iPad for the first time.
To prove the popularity of comics on the iPad, note that the Comixology app is #5 on the Top Grossing iPad Apps list. In app purchases on Comixology often rival purchases through other iPad apps. As more and more comics publishers begin simultaneously publishing comics in print and digitally, expect these dollar figures to increase.
Expect the next version of the iPad to fuel even more interest in reading. The rumored retina display, already on all latestiPhones, will be the sharpest yet and provide crystal clear images. This will work particularly well for digital comics.
Recently, the introduction of the Kindle Fire ignited new issues in exclusivity for digital comics. How will this affect the presence of digital comics (and books) in libraries as a service that customers can take advantage of with their choice of handheld devices?
Exclusivity is going to be a very important issue as we move forward. In this instance, for example, a library customer wanting Penny Marshall’s upcoming book in digital form may not be able to borrow it from our library unless we are offering it through Amazon, if that will even be possible. However, this book will be available in both print and digital formats.
Taken a step further, Amazon is boldly going where few dare to tread. More and more, we are seeing them bypassing traditional publishers and just doing it on their own.
This may result in better prices for the consumer. It could also cause an upheaval in the publishing industry. Will it cause more exclusivity? And where do libraries stand in all of this?
And this is probably the biggest issue in publishing today. Amanda Hocking an example of young adult writer who started out by completely bypassing the traditional scheme of being published a publishing house. Instead, she did it all herself, marketing her own fiction in ebook format on Amazon and Barnesandnoble.com, and becoming very successful. Amanda later used this success to sign a traditional contract with a print publisher and one series was even optioned to film.This is just the beginning of a whole realm of popular writers that may never see a library shelf because their books are only available in ebook format. How will libraries be able to provide these authors to customers?Amanda is 26 years old. She’s earned over two million dollars in sales by doing it all herself.
To take this one step further, in FebruaryKerry Wilkinson became the most popular author on the Kindle charts. He took the same approach as Amanda, has no agent or big marketing machine behind him. The three books that he sells through the Kindle store made him the best selling author on their charts for the last quarter of 2011.
E L James is the latest example of a successful writer taking control of her own destiny.
So, ebooks and ereading are important to your customers and will be even more important as we move into the future.
Here’s an example of what doesn’t work.
Unfortunately, our current method of making ebooks available for our customers is creating roadblocks for these ereaders. Why? Explain cost of making virtual copies of books available. ALL library systems are having this problem. It is not anything that we at the CCLS are doing wrong. The point is that a new model needs to be introduced that can provide readers with what they want, when they want it, as efficiently and as cost effectively as possible.
So, what works better?
Freading! Why? Explain the concept behind Freading, simultaneous titles, “tokens.” How many publishers?
What’s this you say?
How many of you have a Netflix instant streaming account? explain
How many of you use Spotify? explain
Is the next eBook business model based upon all you can eat? If so, we may finally see the point at which customers that want ematerial stop competing to “copies” of books.
Since no one knows for sure what exactly will happen, perhaps it’s better to talk about some possible futures for ereading and how libraries will supply ebooks to customers.
Perhaps the two will continue to co-exist. Remember Captain Picard. It’s a difficult model to enforce logically though. Will it be possible to produce books in print when the overwhelming majority of people in society do not want them? I contend that this cannot economically be the case.
What are we doing that works?We’re currently using two major models for electronic resources. We have our ebook vendors like Overdrive, which is how we generally approach ebooks. based on the purchase of access to an item or collection, accessible to the general population, but only downloadable by a certain number of concurrent users, and DRM-protected.Our other model is based on database subscription: A monthly, quarterly or annual fee to provide access to a large number of different items in one remotely accessible resource. We tend to handle journals, newspapers, and other serials this way. Many users can access the database at once. So which of these would work best for library users? Does this point us toward the all you can eat model?
The fact is that the future of ereading in libraries is largely unwritten. The rise of digital books as a consumer choice certainly does point us toward a future where customers are getting used to this as a given.The youngest generations of readers are natively digital and WILL (I repeat, WILL) prefer digital to print as they grow older.Libraries are already ramping up to deliver new programs and services to these digital natives and once these kids turn into tax paying adults, we will most certainly see libraries going for more and more remotely accessible digital services to meet their demand.
And this is what it boils down to. The library profession, the bookselling industry, even the comics industry are all headed toward different versions of the same inevitable crisis.The bookselling industry is already seeing the fallout of growing ereading preferences. The library profession is trying to adapt, but some factions are not trying hard enough to make inroads to serving the digital natives.The comics industry is headed in the right direction with the variety of digital services that exist now, but an inevitable confrontation will take place eventually that will mean the life or death of the printed comic book, something that was originated in the United States.Simply put: I’m predicting that print books as we know them cannot profitably exist in a generation that does not prefer them. But, as you know, this does not mean that reading dies with future generations. It means anything but.
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Ereading- CCLS - Staff Day 2012
The Future of Reading: Culture, Tech, eReading and All-You-Can-Eat Camden County Library System Staff Day - May 9, 2012 David Lisa Associate Director