Why is it Why is it a man wakes up in the morning, after sleeping on his advertised bed, on his advertised mattress in his advertised pajamas.He will bathe in his advertised tub, shave with his advertised razor and shaving cream, have breakfast with his advertised juice, cereal and toast….toasted in his advertised toaster, put on advertised branded clothes and quickly glance at his advertised watch. He will catch thenews on his new advertised flat screen that he purchased at a heavily advertised store. He will ride to work in his advertised car, sit at his advertised desk and write with his advertised pen or utilize his advertised computer. Yet it’s ironic that when he’s approached to advertise his business, he says advertisingdoesn’t pay…..until his business fails and then he’ll gladly advertise the saleand liquidation of his business……why, so people will come and liquidate his assets.
If a retailer does not recognize thechanging dynamics of the consumer;how they will shop and connect with brands in the future, they will not just be punished; they will be punished with impunity. 2005
The Internet Is The Change Agent Then And Now 2000 2010 79% Of Adults Use Internet 46% Of Adults Use Internet 64% Have Broadband At Home5% With Broadband At Home 82% Own A Cell Phone 50% Own A Cell Phone 59% Connect Wirelessly 0% Connect Wirelessly 66% Use The “Cloud” <10% Use “Cloud” 48% = Tech Social Networkers0% = Tech Social Networkers NOW: Faster, Mobile Connections THEN: Slow, Stationary Built Around Outside Servers AndConnections Built Around My Storage Computer June 24, 2010 13