Most web sites don’t have data that changes, so why power them with a database and take the performance hit? In this talk we’ll explore static site generation using Hugo, an open-source static site generator. You’ll learn how to make a master layout for all pages, and how to use Markdown to create your content pages quickly. Then we’ll explore how to deploy the site we made to production. We’ll automate the entire process. When you’re done, you’ll be able to build and deploy static web sites quickly with minimal tooling.