A2 Media Studies Research<br />Music Promotional Package<br />
Introduction to Research<br />For A2 Media Studies, our team have decided to use the music promotional package as our brie...
Magazine Advert Analysis<br />Lily is well known for her wild approach to life and this is often publicised and some what ...
Magazine Advert Analysis<br />The generic conventions shown by Lily Allen are those that are often repeatedly <br />shown ...
Magazine Advert Analysis<br />In the magazine front cover opposite, the colour scheme is chosen to suit both Lily <br />Al...
Magazine Advert Analysis<br />Lily Allen has a target audience of &apos;tweens&apos; and teenagers that like pop and <br /...
Magazine Advert Analysis<br />Lily Allen promotes products on the front page opposite in a variety of ways<br />depending ...
Magazine Advert Analysis<br />The representation of Lily Allen changes depending on the editor’s personal <br />view of Li...
Magazine Advert Analysis<br />In conclusion, Lily Allen&apos;s pictures in magazines are usually in similar <br />poses in...
Moving Image Analysis<br />Music videos have different conventions depending <br />on what genre the music involved is and...
Moving Image Analysis<br />In the song ‘Beautiful Girl’ by Sean Kingston, the producers use a range of different ideas and...
Moving Image Analysis<br />In the music video of ‘Poker face’ by Lady Gaga, the producers use a variety of different ways ...
Moving Image Analysis<br />In the music video ‘Nothing Good Has Happened Yet’ by We Are Ocean, the producers of the video ...
Album Cover Analysis<br />Lily Allen is a 24 year old Londoner with an eye for fashion and <br />a talent at music. She is...
Album Cover Analysis<br />Lily Rose Beatrice Allen (born 2 May 1985) is an English recording artist, talk show host and ac...
Album Cover Analysis<br />In the magazine front cover opposite, the colour scheme is chosen to <br />suit both Lily Allen’...
Album Cover Analysis<br />
Poster Analysis<br />
Album Cover Analysis<br />Lily Allen has a target audience of tweens and teens that like pop and indie <br />music. Lily A...
Album Cover Analysis<br />Lily Allen has given a variety of interviews on different chat shows; <br />Graham Norton, GMTV,...
Album Cover Analysis<br />The promotion of her musical products are often moving image <br />based and are therefore hard ...
Album Cover Analysis<br />In conclusion, Lily Allen has a number of different images and this is <br />shown through each ...
History of Music Videos<br />The first origins of music videos were from the old musical films in the 1920&apos;s onwards ...
Summary of Research<br />By completing this research, I have expanded my knowledge of music videos and print products furt...
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Final Powerpoint Version Of Research

  1. 1. A2 Media Studies Research<br />Music Promotional Package<br />
  2. 2. Introduction to Research<br />For A2 Media Studies, our team have decided to use the music promotional package as our brief for our<br />advanced coursework. Our full brief is:<br />&apos;Build a promotional package for the release of an album, to include a music promo video, together with <br />a cover for its release on DVD and a magazine advert for the DVD.&apos; <br />We have chosen this brief for a range of reasons such as the experience of producing products different <br />to what we completed in AS Media Studies and the chance to be more creative and expand my <br />knowledge in final cut and other software on the computers that we will be using to create our music <br />video. There is more detail to why we chose the music promotional package brief on my blog <br />( http://naomitroon.blogspot.com ). <br />In order to complete this brief to a high standard we have completed some research on music videos <br />and print products associated to artists. We decided to analyse three different types of products (music videos/moving <br />image, album covers and magazine adverts) because we would have more knowledge  of the product we would be <br />trying to make for our own artist. By having this knowledge, it will make it easier to make as we will know the <br />conventions for each product. I have also done some research into the history of music videos in order to know the <br />development that the music industry has also made in technology and how artists have benefitted from music videos <br />and print products. <br />
  3. 3. Magazine Advert Analysis<br />Lily is well known for her wild approach to life and this is often publicised and some what promoted in magazines using personal storylines and interviews with Lily.<br />
  4. 4. Magazine Advert Analysis<br />The generic conventions shown by Lily Allen are those that are often repeatedly <br />shown by other female celebrities. In print publications, female celebrities in images <br />are expected to show skin, be sexy, be beautiful and most of all look flawless. This <br />repetitive image shown by many different female celebrities has almost become the <br />minimum requirement in order to be successful to many and may be the start of the <br />stars downfall. Magazines focused in the publication of articles which have been <br />interviewed and researched often show celebrities in an unspoiled way whilst those <br />articles published in gossip magazines have a purpose to show celebrities in non <br />perfect ways. For example, Lily Allen is often seen in gossip magazines flashing <br />cameras and people watching. <br /> <br />Some artists feel that they need to produce and share every aspect of their life to gain <br />publicity for their music and other work with their fans and critics through the use of <br />interviews and stories in magazines. For example, in the front page opposite, ‘SEXY <br />BEAST LILY ALLEN & HER WICKED, WICKED WAYS...’ may show Lily Allen as more of a <br />sex kitten than a person and go into detail about her relationships and actions. <br />
  5. 5. Magazine Advert Analysis<br />In the magazine front cover opposite, the colour scheme is chosen to suit both Lily <br />Allen’s features and dress style, and the seasonal colour schemes that most magazines <br />follow. By using the colours red, brown, black, creams and whites, the designer is able <br />to customize the front page to suit the issues seasonal release. For example, for these <br />colours to be used I am suspecting the issue to have been released in Autumn.  Also <br />the coloured cream background brings the image to the foreground of the cover and <br />makes Lily Allen&apos;s image seem 3D as well as making sure her outline is shown in the <br />image and does not blend in with the subtitles. <br /> <br />Most of the colour in the page is within the picture of Lily Allen, which is shown in the <br />clothes she is wearing. The clothing choice shows a feminine, sexy approach as she <br />chooses a corset, hot pants and fishnet tights with holes in them. This choice suggests <br />Lily Allen is daring, sexy and her facial expression is mysterious yet inviting. This <br />particular picture is probably taken for a magazine that is aimed at males because of <br />the clothing choice and the use of the image on the page. In magazines aimed at <br />women, I expect the image of Lily Allen would be more sensible with less a ‘sexy’ <br />approach and would focus on other parts of her life, such as fashionable.<br /> <br />The images on the magazine covers in this website are edited in order to make the <br />image clear and look good to the audience and also have an image that Lily Allen and <br />the record/management company agree with.  In the image on this page, editing has <br />been used to define the outline of Lily Allen against the background by using shadows<br />and darkening the skin on the edges of the image. The colours in the image have also <br />been brightened and touched up to make the colours stand out more. <br /> <br />One of Lily’s signature poses is the &apos;hands on hips&apos; which is shown continuously in many of the <br />different front pages on this website. This makes Lily identifiable to fans and critics but also <br />gives Lily a chance to look her best as she knows how to face the camera for a flattering <br />picture. Another pose that Lily is often found making is when she has her body on a slight angle <br />and her arms straight down her, this is pose that is often used in pictures for newspapers and<br />gossip magazines when she has to quickly pose for her &apos;unexpected&apos; shot. <br />
  6. 6. Magazine Advert Analysis<br />Lily Allen has a target audience of &apos;tweens&apos; and teenagers that like pop and <br />indie music. Lily Allen has her own style of music with influences of  artists <br />such as T-Rex, the specials and Happy Mondays. She is also well known for <br />her stylish ways as the creator of the fashion label Lily Loves which is sold in <br />New Look stores. Her clothes line is directed at a wider, female audience than <br />her music as adults are also interested in her clothes.  Lily Allen’s talk-show <br />Lily Allen and Friends failed to reach its target audience because of the times <br />it was broadcasted being unsuitable for most viewers that would watch it. <br /> <br />Magazines that do features on Lily Allen often have the same if not a bit older <br />audience than Lily Allen’s musical target audience. However, the features on <br />Lily Allen in magazines with a higher target audience can and do improve the <br />range of people who listen to her music and buy her products. Many of Lily’s <br />fans would buy the magazine if there was a story on her or simply her picture <br />on the front cover.<br />
  7. 7. Magazine Advert Analysis<br />Lily Allen promotes products on the front page opposite in a variety of ways<br />depending on the props she is using and also what she is wearing. For example, in the <br />picture opposite, Lily is using the props to make her look childish but also to promote <br />the food she is consuming. Also, the clothes she is wearing on the picture is usually <br />talked about inside the magazine (if directed at women) and her wearing the clothes <br />may promote it further. <br /> <br />The articles inside a magazine may also promote products as during interviews they <br />may contain information about her lifestyle, beauty regime, etc and thus promoting <br />products that she personally uses. <br /> <br />The promotion of her musical products are often moving image based and are <br />therefore hard to talk about in this presentation. However, Lily Allen has previously <br />used posters and advertisements in magazines to promote her new album or single to <br />the public/consumer. Many of the images in the posters have references to the song <br />but also the CD jacket information is often sometimes included. <br />
  8. 8. Magazine Advert Analysis<br />The representation of Lily Allen changes depending on the editor’s personal <br />view of Lily and also the target audience of the magazine. In some magazines, <br />the editor will show her as a fragile, timid and unruly character (as shown in <br />the front page opposite) and in some it will show her as privileged, beautiful and a <br />role model to others. This clear constant difference between the magazines story <br />choices and how they reflect in the images chosen to be displayed they are able to <br />reach to readers and attract readers that have not read the same story again and <br />again. <br /> <br />The representation of the magazine is also included in the way that they show their <br />stories. For example, in the front cover opposite, they use the main image to attract <br />the reader and invite them to buy the magazine through the text related ‘Lily Allen’s <br />Most Outrageous Interview Yet’ this signals that the interview will be good but <br />without giving the whole topic and story line away to buyers. Readers of the <br />magazine will often buy the magazine through suggestion and committed readers <br />that buy every magazine.<br />
  9. 9. Magazine Advert Analysis<br />In conclusion, Lily Allen&apos;s pictures in magazines are usually in similar <br />poses in order to make her identifiable to her audiences as well as look <br />good for her management company. On the images used to promote a <br />different or individual side of Lily, she is often asked to pose differently in <br />order to catch the readers attention, this is also similar dependant on the <br />purpose and audiences of the actual magazine, for example, in magazines <br />such as Q Lily Allen&apos;s audience is mostly males and therefore shows the sexy <br />and daring side of Lily. <br />In many of Lily&apos;s picture she is also promoting products which can often be <br />found in the introduction/inside pages of the magazine with details of what she <br />wore, where to buy it and how much. This can help promote other peoples <br />products - in particular designer clothing brands -  as well as her own products <br />such as her new album/single or her clothing brand. By using magazine <br />promotion, she has a constant attraction of potential buyers in everything that <br />she is associated with and therefore is promoting herself well.<br />
  10. 10. Moving Image Analysis<br />Music videos have different conventions depending <br />on what genre the music involved is and also, the <br />band and record label involved with the music. I <br />have chosen three different music videos from <br />different genres so that I can find a few conventions <br />between them for each musical genre. The videos I <br />have chosen are Lady GaGa&apos;s Poker face (Pop), We <br />are Ocean&apos;s Nothing Good has Happened Yet (Rock) <br />and Sean Kingston&apos;s Beautiful Girl (R&B). <br />
  11. 11. Moving Image Analysis<br />In the song ‘Beautiful Girl’ by Sean Kingston, the producers use a range of different ideas and exploit these through the music <br />video by using scene choices and props. Sean Kingston is an artist from the pop/rap/reggae genre of music and this is shown in <br />the music video through his props and what happens in the scene. The producers chose to use comparisons of time using <br />fashion and dancing styles in the video to show a difference between societies in the 50’s and currently.<br />The producers use a wide range of camera angles in this video which follow the rhythm of the music and usually the same <br />scene is used for a longer period of time compared to We Are Ocean’s music video. The video predominately uses close ups for <br />the video which are usually on the faces of Sean Kingston but also the dancers involved in the video.  Sean Kingston often <br />looks into the camera on the scenes shown in the video which show confidence but also show him as the story teller and this <br />makes the music video different to those in other genres. <br />The sound in music videos are usually pre-recorded with no diegetic sound included from the filming of the music video. <br />However, in this video the producers use diegetic sound at the beginning of the music video which sets the seen for the music <br />as Sean Kingston sings acapella with sounds of girls giggling until the music comes in.<br />Lighting in this music video is very bright with the use of artificial light making everything viewable in the diner. However, the <br />producers make sure that there are also shadows shown in the music video to create a sense of realism to the video. The <br />clothes choice also made in this video also follow the bright light idea as most of the clothes are bright colours but also fit with <br />the setting of the video.  <br />Editing in this music video is different to that shown in the other music videos as the editing is discreet (unlike Lady GaGa’s and <br />We Are Ocean) and uses extras to signal transitions between time zones, scenes and camera angle changes, for example, a <br />woman walks across the screen changing the costumes from the 50’s setting to that of a 2000 style.  The producers also use a <br />large amount of zooming in the video as this lessens the need to jump from different scene to scene as it still creates a <br />different feel to the video and keeps it upbeat. During the music video they also use transitions from colour to black and white <br />images; this is another reference to the ongoing push of society changes. Like the We Are Ocean music video, this video <br />also shows instruments playing in the song through the use of the record player as the zoom in onto this page changes the <br />scene. <br />A lot of the scenes in this music video involve dancing and the producers seem to have chosen a ‘Grease’ style music video with <br />lots of dancing and singing which fits along with the idea of society changing. The location of the music video shows this as <br />well as they chose to shoot in an American diner which is symbolistic to the ‘Grease’ feel but also the American culture. The use <br />of the car at the beginning of the music video shows the representation of wealth as the car is polished and not damaged. This <br />could show that he is successful and also is a connection to the lyrical meaning to the song. <br />http://www.youtube.com/watch?v=Pf0CkDCtb8o<br />
  12. 12. Moving Image Analysis<br />In the music video of ‘Poker face’ by Lady Gaga, the producers use a variety of different ways to attract, involve <br />and show the viewers. Lady Gaga’s genre is shown clearly in the music video through use of editing, camera <br />shots and also the use of props, extras and locations as these show an upbeat, dance feel to the video which <br />shows the artists pop-dance genre. <br />The producers use a range of camera angles throughout the video but most of this is shown through the <br />repetition of some of the shots and scenes. The use of repetition for the shots creates consistency in the video <br />and avoids the option of having many different scenes to the music video and causes the video to not tell the <br />story in the lyrics. There are many close up shots of Lady GaGa’s face which she uses lip syncing to create the <br />feel of a performance to the music video. The use of close ups in this video are to show her expressions and <br />also to put across feelings in the music – this could be related to the expected generic conventions of a female <br />celebrity. <br />Lady Gaga relies a lot on the use of props in her music video to show a variety of representations of herself and <br />what is expected from her as an female artist. For example, the use of the dogs at the start of the video show <br />her wealth to the audience and that she can afford to have beautiful dogs. The use of dogs also show a second <br />possible meaning of being secure, safe and protected as the dogs are large and are seen either side of her – <br />possibly ‘protecting’ her. Also, the locations of the music video show wealth through the images of the villa <br />with pool as to some audiences this may be seen as superior to what they have.  A clear reference to the songs <br />lyrics is made in this video by the use of cards and coins which are linked to poker. This is the only obvious link <br />between music video and lyrics I have noticed in the music video.<br />Lady Gaga is also known well for her eccentric fashion sense and this is shown clearly in the video by the use of <br />costume choices. There is a variety of different clothes choices shown in the video and represents the artist as <br />herself and possibly shows her personality. The use of mirrors, latex and other clothes that show a lot of skin <br />show that she has confidence in her image and this is shown through the music video. The clothes choice may <br />also reflect her genre of music as eccentric clothing is often a generic convention of dance and pop artists thus <br />this may influence her choices in the music video. <br />Editing in this music video is taken to the max with the use of mirror images on the screen and mist over the <br />pool. This use of editing is somewhat expected from this genre of music as the generic conventions of pop <br />dance music are all about lighting, props and showing confidence. The scenes in the music video are those <br />expected by the viewers (dancing scenes and acting scenes) but the range of different scenes in this video are <br />large because they use a variety of different locations at different times with different lighting. The different <br />scenes combined together create an upbeat, fast moving image which the editing is used to maximum. <br />http://www.youtube.com/watch?v=Ngf5Oo_XrjI<br />
  13. 13. Moving Image Analysis<br />In the music video ‘Nothing Good Has Happened Yet’ by We Are Ocean, the producers of the video have focused on producing a <br />video that performs the song rather than telling a story which is often used by bands from the rock genre. We Are Ocean use a lot of <br />different ways to produce a strong music video which performs their song to the audience, for example, the use of close ups on the <br />instruments used in the song/video. <br />The use of camera angles in the music video are the majority close ups with occasional changes to medium and long shots. By using <br />close ups on the band members, the producers are able to show and create energy through facial expressions and stage presence <br />(through use of dancing, movement across screen, etc). There are also close ups on the instruments that are being used which <br />advertise the product to the audience watching the music video as they may be inspired to get it if the artist uses it, for example, a <br />marshal amp was shown in the beginning of the sequence before the dynamics of the music got louder. <br />The lighting in this music video is different in the different scenes though this may just be a technical fault or something that was <br />overseen during the process of production. The lighting is quite dark with small lighting coming through windows which are shown <br />in some of the camera shots. <br />Editing in the music video is used to create a fast, quick changing feel which is given in the song and also the performance the band <br />are making. Camera shots were highly edited, for example, many of the shots are choppy with the image on the screen for a few <br />seconds at a time before changing. The scenes are edited with different band members on the screen at different times and usually <br />the images switch to each band member in a circle motion/order.  The producers also use transitions between the scenes that flow <br />with the music and are often used at pivotal times in the song. For example, lines appear across the screen which changes the <br />camera angle but is only used during quieter moments in the song. Also, later on in the music video, the producers use fading in and <br />out of images to produce an eerie effect to the music video but also to transition it from being a performance (like at a concert) to a <br />story line.  At the end of the music video they blur the screen to show that the music video and it is in sync with the fading out of the <br />music. <br />The producers use a very small amount of props in the music video to make it a performance, for example, they use the technical <br />equipment, instruments in the music video but little else. The producers sync the instruments with the music track to make it look <br />like they are actually playing the song and this creates a realistic view to the music video. The location of the video is however, very <br />different to any others in different genres as the producers chose to shoot in an empty factory. This is suitable for this genre of <br />music as it reflects the type of music and also the type of places the bands originate from. <br />The clothing choices of the website is much different to that of Lady Gaga – which may be an generic convention – as they dress <br />more casual for the music video (t-shirts and jeans) and also have longer hair than other artists from different genres. The clothing <br />and actions of the band members are all generic conventions of rock music as many people in that genre take the same approach. <br />Also, fans of this type of music look the same and the generic conventions of this genre may have just raised from what they were <br />originally – fans. <br />http://www.youtube.com/watch?v=XTn8Sdt1cxc<br />
  14. 14. Album Cover Analysis<br />Lily Allen is a 24 year old Londoner with an eye for fashion and <br />a talent at music. She is has been signed to Regal and Capitol <br />in her music career and in total has released two albums in <br />total which both contain singles that have reached number <br />one.  Lily also has talents as a talk show host (Lily Allen and <br />friends).  Lily is well known for her wild approach to life and this is <br />often publicised and some what promoted in magazines using <br />personal storylines and interviews. Her style and body language <br />portrays her attitude to life and people  which reflect back to her <br />genre of music, (Pop, pop rock).<br />www.lilyallenmusic.com<br />
  15. 15. Album Cover Analysis<br />Lily Rose Beatrice Allen (born 2 May 1985) is an English recording artist, talk show host and actress. The daughter of actor <br />and musician Keith Allen and film producer Alison Owen, she had a challenging childhood, without a stable residence and <br />had been a pupil in thirteen different school institutions until the age of fifteen.<br /> <br />Allen abandoned school and concentrated on improving her performing and composite skills. She, afterwards, created <br />several demo songs, and near the end of 2005, she made a profile on MySpace  where she made public some of her <br />recordings. A contract was signed with the label Regal Recordings, as the views on MySpace rose to tens of thousands. In <br />2006, work began on completing what would be the first studio album of the singer, and its first mainstream single, titled <br />&quot;Smile&quot;, earned the top position on the UK Singles Chart, while her debut record, Alright, Still, was well received on the <br />international market, selling over 2.6 million copies and brought Allen a nomination at the Grammy Awards, BRIT Awards <br />and MTV Video Music Awards. She then began hosting her own talk-show, Lily Allen and Friends on BBC Three.<br /> <br />Her second major release, It&apos;s Not Me, It&apos;s You, saw a genre shift for her, having more of an electropop feel, rather than the <br />ska and reggae influences of the first one. The album debuted at the number one position on the UK Albums Chart and the <br />Australian ARIA Charts and was appreciated by the critics, noting the singer&apos;s musical evolution and maturity. It spawned <br />the hit singles &quot;The Fear&quot; and &quot;Fuck You&quot;, popular mostly in Europe. Allen and Amy Winehouse have been credited with <br />starting a process that led to the media-proclaimed &quot;year of the women&quot; in 2009 that has seen five female artists making <br />music of &quot;experimentalism and fearlessness long&quot; nominated for the Mercury Prize<br />
  16. 16. Album Cover Analysis<br />In the magazine front cover opposite, the colour scheme is chosen to <br />suit both Lily Allen’s features and dress style, and the seasonal colour schemes <br />that most magazines follow. By using the colours red, brown, black, creams and <br />whites, the designer is able to customize the front page to suit the issues seasonal <br />release, for example, for these colours to be used I am suspecting the issue to <br />have been released in Autumn. <br /> <br />Most of the colour in the page is within the front page picture which is shown in <br />the clothes she is wearing. The clothing choice of Lily Allen shows a feminine, sexy <br />approach as she chooses a corset, underwear and fishnet tights. This choice <br />suggests Lily Allen is daring, sexy and her facial expression is mysterious yet <br />inviting. This particular picture is probably taken for a magazine that is aimed at <br />males because of the clothing choice and the use of the image on the page. In <br />magazines aimed at women, I expect the image of Lily Allen would be more <br />sensible with less a ‘sexy’ approach.<br /> <br />One of Lily’s signature poses is the hands on hips look which is shown continuously <br />in many of the different front pages on this presentation. This makes Lily <br />identifiable to fans and critics but also gives Lily a chance to look her best and to <br />perfect her pictures when natural. <br />
  17. 17. Album Cover Analysis<br />
  18. 18. Poster Analysis<br />
  19. 19. Album Cover Analysis<br />Lily Allen has a target audience of tweens and teens that like pop and indie <br />music. Lily Allen has her own style of music with influences of  artists such as <br />T-Rex, the specials and Happy Mondays. She is also well known for her stylish <br />ways as the Creator of the fashion label Lily Loves which is sold in New Look <br />stores. Her clothes line is directed at a wider, female audience than her music <br />as adults are also interested in her clothes.  Lily Allen’s talk-show Lily Allen <br />and Friendsfailed to reach its target audience because of the times it was <br />broadcasted being unsuitable for most viewers that would watch it. <br />Magazines that do features on Lily Allen often have the same if not a bit older <br />audience than Lily Allen’s musical target audience. However, the features on <br />Lily Allen in magazines with a higher target audience can and do improve the <br />range of people who listen to her music and buy her products. Many of Lily’s <br />fans would buy the magazine if there was a story on her or simply her picture <br />on the front cover.<br /> <br />The media portray Lily Allen as a bold different artist, she is shown to the <br />audience as different this may be because her music is a mixture of different <br />genres or she is the first artist who introduced this types of music to the <br />audience. <br /> <br />
  20. 20. Album Cover Analysis<br />Lily Allen has given a variety of interviews on different chat shows; <br />Graham Norton, GMTV, the Charlotte church show. I have found an <br />interview with Jonathan Ross and Lily Allen. <br />The reason for the interviews is that Lily has a new album coming out so <br />she is advertising this by giving an interview and also performing to <br />showcase her music to the public.  She is also adverting the fact that she <br />is doing concerts in March. <br />The interview allows Lily to showcase her music and her as an individual <br />artist, her fans can learn more about the artists and her personal life. In <br />the interview with Jonathan Lily discuss her private life and is <br />questioned about her partying and drinking ,relationships, Her current <br />tour and the release of her new album ‘The Fear’. <br />http://www.youtube.com/watch?v=7GfRbKQ36yg&feature=related<br />
  21. 21. Album Cover Analysis<br />The promotion of her musical products are often moving image <br />based and are therefore hard to talk about in this presentation. <br />However, Lily Allen has previously used posters and advertisements in <br />magazines to promote her new album or single to the <br />public/consumer. Many of the images in the posters have references <br />to the song but also the CD jacket information is often sometimes<br />included. <br />
  22. 22. Album Cover Analysis<br />In conclusion, Lily Allen has a number of different images and this is <br />shown through each magazine individually as they all have their own <br />different view and perception of Lily Allen. She promotes herself as <br />a product as well as her music and fashion lines by using magazines <br />to draw in and attract new consumers. <br /> <br />Her lyrics are often about relationships and love her language <br />reflects her attitudes towards them “But you were F***kin&apos; that girl <br />next door”. Lily  shows features of her personality  in her album <br />covers as they are all artistic featuring different pictures and <br />doodles. <br /> <br />I have also found that in images taken of Lily Allen she stands in a <br />certain pose (hand on her hip) this reflects her personality and <br />shows her attitudes by doing this Lily is  promoting herself as a <br />different individual artist and also her music as her attitudes fit with <br />her target audience and her genre of music. <br />
  23. 23. History of Music Videos<br />The first origins of music videos were from the old musical films in the 1920&apos;s onwards where dancers, vocalists and bands was <br />involved throughout the film to create a sense of spontaneity and creativity along with the movement from the silent film era. The <br />musical films are said to be the closest thing to a music video at the moment as the creation of single music videos (not embedded <br />in an scene in a film) were made from animation and still pictures organised in a slideshow fashion. Producers of the next origins in <br />music videos were by producers such as &apos;Spooney Melodies&apos; with their &apos;shorts&apos; which usually lasted between 5 to 6 minutes of clips <br />of music with animations. Other producers such as Walt Disney made music videos as television programmes and used animated <br />cartoons with music the Warner Bros. had previously used in their musical films. <br />The band &apos;The Beetles&apos; had a large impact on the music of music videos for artists to promote themselves in new ways using the <br />new technology available (the television and visual jukeboxes). The Beetles, in particular, used music videos to gain their world wide <br />fame with the release of &apos;A Hard Day&apos;s Night&apos; as a feature film in 1964 ( http://www.youtube.com/watch?v=XkKra3_pfBY ). This <br />release started a craze for artists to create music videos and have them distributed to the public at cinemas and televisions. Nearly <br />all of The Beetles greatest singles released had their own music video/feature film released which made them different to other <br />artists in the era. <br />With the advancement of artists creating music videos being shown at cinemas, television channel providers began to take <br />advantage of the act with the development of new programmes such as Top Of The Pops in the UK and Sounds in Australia. These <br />shows followed the popularity of new music videos (also known as the music charts today) which in return made pressure for <br />artists and record companies to produce more extravagant videos as the more the video is played on the television the more chance <br />that sales will increase as it is publicized. With the growing popularity of these shows in other countries, America made the first big <br />step as the new television channel MTV was broadcasted for the first time in August 1981. MTV was focused on 24 hour music on <br />television sets in order to meet the demand of music videos and new music. The big success of MTV grew as MTV launched channels <br />in Europe and Asia which spread their popularity world wide within A matter of years where they later began to make specific <br />channels and programmes suited to the different music genres Popular music had produced such as &apos;Yo! MTV rap&apos;. <br />The production of music videos made it easier for new and upcoming directors to get into the creative industries as the production <br />of music videos gave them the experience they needed to move into feature films. Directors such as F. Gary Gray and Spike Jonze<br />went into the feature film industry whereas some directors with the hopes of going into feature films Never made the transition as <br />the money in music videos was too good to miss as they went to the bottom of the feature film director list. For example, Mark <br />Romanek holds the record for the most expensive music videos produced which are Michael and Janet Jackson&apos;s &apos;Scream&apos; which <br />cost $7 million. <br />As music videos began to become part of the normal programmes and features on the television, the internet became the new <br />place to publicize artists new videos and also for new unsigned directors and artists to promote themselves to potential record <br />companies. Websites popped up on the internet such as, www.youtube.com , which allows the general public to create, upload and <br />publicize their own productions. Many artists have used websites like YouTube to gain fame in the industry before transitioning to <br />television to save money and in some cases earn money from the popularity of the video and its demand on television.<br />
  24. 24. Summary of Research<br />By completing this research, I have expanded my knowledge of music videos and print products further which I hope will help make my final products <br />better as I recognise the conventions for different products and the changes between artists and genres. <br />There are many generic conventions which rely completely on the artist and the genre of the music as the conventions vary greatly for each different artist. <br />It can be seen that each artist has their own individual style and that style is replicated throughout most, if not all of their products. For example, Lily Allen&apos;s <br />choices for clothing, colours and expressions are all very similar to each other and each of these are used throughout all of her products and publications <br />such as the magazine, album covers and posters. <br />I have found that the images and colours used in the product are usually to suit the editors and the artists requirements. The images in magazine articles <br />also match the story and draw in potential customers. The pictures in magazines often show different sides of Lily Allen to the public and her audiences <br />dependant on the topic of the article about her. This can draw in an audience to the magazine as they are shown a new side of her and her extravagant <br />behaviour. The colours used in the magazines are almost specific to the time of year, for example, winter would have blues and white, autumn would have <br />reds and browns, spring would be yellows and oranges and summer would be bright colours. This helps reinforce the connections that style changes with <br />the seasons and also makes the different issues easy to identify in a shop setting. <br />I now understand that there is a range of audiences for different magazines and each article and product must be specifically designed for it. Lily Allen&apos;s <br />audiences range throughout her products as her albums are more for young teen girls rather than middle age men and this is shown through the music <br />itself and also the artwork on the album covers. In a magazine article, the target audiences can range for the magazines overall audience and the article <br />audience, for example, the buyers of &apos;Q&apos; magazine are usually male and therefore taking advantage of the &apos;male gaze&apos; in music would increase the number <br />of buyers. Again, with a female audience, a magazine would use more portrait pictures or shocking images to attract a reader which would interest and <br />attract a woman because they want to be up to date with the latest gossip/knowledge, etc. <br />A successful artist has a specific and effective way to promote their products be it a album cover or their latest clothing designs. Lily Allen is a prime <br />example of this because she has a set style for all her products - they have to be colourful and playful. She also has her set pose for photographers so that <br />she always looks good in the photos of her and this helps her to be identified by her fans and other audiences. <br />Artists can be represented in a variety of ways depending on the purpose of the product and what the artist is trying to show themselves as. An example of <br />this is gossip magazines as they use the &apos;paparazzi&apos; approach to find out the nitty gritty about the artist and exploit it where ever possible. However, some <br />magazines such as fashion or music magazines show artists in a positive light and these types of articles promote the artist to audiences. <br />In conclusion, I feel that artists can use a variety of print and moving texts to promote themselves or products associated with them. I also think that the <br />producers and editors of the products (such as magazines) also have a large say in what they publish and produce. <br />

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