Planning People Performance: Developing Social Media Networks for Healthcare
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Presentation given at Physiotherapy UK #physio15, the annual national conference from the Chartered Society of Physiotherapy
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Planning People Performance: Developing Social Media Networks for Healthcare
- 1. Planning, people, performance: developing social media networks Physiotherapy UK conference, October 2015 @NaomiMcVey
- 4. ‘Connecting the dots in healthcare social media’
- 5. ‘In the new world, power comes from connection and ability to influence through networks’ ‘in an increasingly open and connected world, opportunities are increasing to share ideas, compare data and co-create novel approaches to change’ ‘being an effective change agent is less to do with hierarchical power or positional authority and more to do with ability to influence through a network’ The new era of thinking and practice in change and transformation, NHS IQ 2014
- 6. ‘Our health and social care services cannot afford to allow the insight and other life skills that people using health and social care services possess to continue to go to waste’ Alison Cameron
- 10. ‘Digital connectivity tears down walls and breaks down gates. It takes our level of ambition for our patients, service users and delivery systems to a whole different level’ Helen Bevan Physiotalk.co.uk WeCommunities.org
Editor's Notes
- Intro me And in this session I’m speaking as one of founders of physiotalk and WeAHPs These are twitter-based social networks that run regular tweetchats on a range of health related topics and we do this in a voluntary capacity
- We’ve heard from Emma and Ieaun, about the global and political impact of social media and I’m going to build on this and highlight some of the practicalities of developing successful social media networks and communities. These are jus a few suggestions from twitter, and there many factors to think about so I’m going to focus on 3 key areas: Planning People Performance
- So, first – planning – the what, where, who, how and why Being every successful social media community are well-laid, flexible and responsive plans and there are a few key things to think about when starting out: You need to define your vision, aims and objectives and also unique selling point in terms of what you are offering over and above what people already doing the sort of activities to help you achieve this You’ll need identify who you need to collaborate with to make it work, and who you will need to get on side Which is the best social media platform to enable you to do this – and don’t attempt too many at once You then need to think about: What time you have available and how much time this might take up – be careful here as it can take as much time as you’re prepared to give it and as you get going you might need to set yourself some strict parameters! What budget you have, if any, and what the potential costs are going to be –it’s tempting to think this is all free but costs can add up if you need to develop a website
- Once you’ve decided what you’re doing then you can have a think about how you will use data to help you to measure the impact you’re having There’s a mind boggling array of websites to measure social media activity, reach, influence; but don’t get too bogged down in it all, and definitely do not to pay for any analytics So, keep it simple to start with and focus on growth in followers as well as interactions, retweets, favorites, likes so you get a sense of popular content as well as busy times of day We simply wouldn’t be able to do what we do without Symplur. Symplur is an amazing free database of healthcare hashtags that enables you to register your hashtag for free Most importantly what Symplur enables you to do is create analytics and a transcript for any chosen timeframe – and it is this that allows us to see who has taken part in a tweetchat, measure participation and create a permanent, and printable, record of the conversation. At WeAHPs our approach to what we measure is evolving over time, and we don’t think we’ve quite nailed it, but my take home message is think quality and impact as well as quantity – it’s not just about followers
- So last but most importantly it can be easy to concentrate on platforms and numbers but social media is all about people. It’s about the people who connect, take part, ask for help and share their knowledge and experience - and the networks and communities of practice that develop as a result of this And because it’s all about people, networks and communities it needs to be: Inclusive Encouraging Supportive Motivating Personal Responsive So professional communities on social media need to Value thought diversity Avoid cliques Reach out to people who are disconnected or lack confidence or skills to take part As these quote from NHS IQ there’s increasing emphasis on the roles of digital networks in transforming health and care so this approach and these social and digital skills will become more and more important for all of us over the next few years
- We also need to remember that the people who use social media also include patients and patient groups…. Huge numbers of patients are using social media to learn and support each other through blogs, twitter and facebook groups So if you’re not following any patient organisations, groups or leader yet, or subscribed to any blogs, I’d really recommend that you do, and these are just 2 examples of people I’d recommend of many For physiotalk and weAHPs this means that we plan all our chats in the expectation that patients and the public will join us – and they frequently do, they even help host our chats This means we write the pre-chat information and content, for anyone to read, and make people feel welcome and supported as they join the chat I see this as a huge strength of holding discussions in a public space and something that we should not shy away from - but it does need planning and good facilitation skills to do well
- So, I’d like to finish with something that I think brings some of these themes together. In August this year we ran the Get Active campaign. This was a social media initiative and competition that took planning, passion and perseverance, but ended with Over 760 people using the #AHPsActive hastag in 1 month Over 1000 people contributing to the Get Active challenge with WeNurses over a 2 week period Hundreds of positive, inspiring photos of healthcare professionals, their colleagues, families and friends taking part in physical activity So far so planned… (and some numbers) What we didn't plan for was that the competition would end just before the Chief Executive of NHS England made his announcement about improving the health of the NHS workforce and the initiative caught his eye. One of the outcomes of the initiative was that the WeAHPs team were asked to contribute to an NHS England briefing paper for Sir Bruce Keogh and Simon Stevens So it had much more of an impact that we could ever have anticipated -This was all about the people who took part, raising our profile as AHPs in a positive and proactive way, developing a sense of community, and promoting physical activity in a way that was accessible and fun
- Hands up who knows who this is… This is Roy Lilley – health policy analyst, writer, blogger and commentator And also founder of the Academy of Fab NHS Stuff, which we heard about during the opening lecture yesterday The FabNHS stuff team judged the Get Active competition, and Roy tweeted this space hopper photo in support If we WeAHPs can get Roy Lilley on a space hopper I’d like to so much more can be achieved through digital networks
- And this leads me nicely to a 4th p- partnership Physiotalk and WeAHPs are very much a team effort So I’d like to thank Janet, Jo, Helen, Rory and Ellen – as these communities wouldn’t exists without them We do most of our work together online and over the phone - and we’ve learnt that so much can be achieved without physical office space Id like to pay particular tribute to Helen, Rory and Ellen as they all joined these communities as students And of course none of it would be possible without the support and enthusiasm of people who take part in our tweetchats for which we are hugely grateful It’s about planning, performance, people and partnerships
- Id just like to leave you with this quote Increasingly the use of different technology will become a core skill for healthcare professionals, and as part of that we will need to continue to develop our digital leadership skills in order to improve care and services, develop our own practice and support our patients. Thank you