1.
Social Media Training, Mentoring and Management

2.
Dangers of Not Using Social Media
Many businesses are aware of the benefits of having a
social media presence but are still watching from the
sidelines.
No point getting involved just for the sake of it, or
because everyone else is - but there are risks if you don’t.
If you decide to take the plunge, you’ll need a strategy

3.
Social Media is a way of……
Marketing
Building communities
Pursuing relationships
Finding a job
Customer service
Crowdsourcing
Fundraising
Sharing
and above all, being social!

4.
Implement
 Learn about your audience
Who and where are they?
What is their personality?
Where do they hang out?
 Choose appropriate channels
 Listen
 Establish goals
 Build your online presence

5.
Integrate
Use social networks to drive traffic to
your website/blog
Add social sharing icons to every post
and page
Add your social profiles to:
Business cards
Email signature
Forum signature
Brochures/leaflets
Email newsletters

6.
Engage
Post useful information
Ask questions
Comment on other peoples’ updates
Offer help
Recommend someone
Be consistent
Be relevant
Remember the 80:20 rule!

7.
Optimise
Consider automation
Track your results
Be consistent!

8.
Recommendations
 Start small
 Be yourself
 Build a community
 Use your time efficiently
 Don’t get distracted
 Always reply to comments/questions
 Be consistent!
 Ask for help if you’re stuck

9.
Thanks for listening!
Connect with me
@PurrfectSocial
fb.com/PurrfectlySocial
uk.linkedin.com/in/NaomiJaneJohnson
naomijohnsonsocialmedia.co.uk
purrfectlysocial.co.uk
Phone or email me
01777 249075
info@naomijohnsonsocialmedia.co.uk

10.
Thanks for listening!
Connect with me
@PurrfectSocial
fb.com/PurrfectlySocial
uk.linkedin.com/in/NaomiJaneJohnson
naomijohnsonsocialmedia.co.uk
purrfectlysocial.co.uk
Phone or email me
01777 249075
info@naomijohnsonsocialmedia.co.uk