WordCamp Mumbai 2016 presentation March 13, 2016

1. BIG in JAPAN
Why WordPress became successful in Japan
despite of the language barrier
WordCamp Mumbai 2016 | Naoko Takano

2. Naoko Takano
(“now-co”)
http://en.naoko.cc/
@naokomc on Twitter

3. WordPress & I

4. WordPress.org WordPress.com

5. ja.wordpress.org Admin
Japanese General Translation Editor
WordCamp Tokyo 2016 Lead Organizer

8. WordCamp Tokyo 2015 Staff
35 organizing team + 55 volunteers

9. WordCamp US Contributor Day
Polyglots (Translators) from all over the world

10. Globalizer at Automattic
Team Global
Translation Manager

11. Team Global
Make WordPress.com better for the 75% of the internet that doesn’t speak English

12. 438 people / 60 countries / 56 languages
automattic.com/map

15. WordPress
in the
World

16. Translated in
locales
160

17. Translated in
locales
113

18. Locale WordPress.org WordPress.com
Hindi (िहन्दी) 96% 21%
Bengali (বাংলা) 93% 20%
Urdu (‫)اردو‬ 49% 7%
Assamese (অসমীয়া) 45% 10%
Telugu ( ) 41% 22%
Tamil (த"#) 38% 22%
Kannada (ಕನ#ಡ) 28% 3%
Punjabi (ਪੰਜਾਬੀ) 14% 3%
Gujarati (ગuજરાતી) 10% 3%
Marathi (मराठी) 6% 5%
Malayalam (മലയാളം) 2% 3%
https://make.wordpress.org/polyglots/teams/, http://translate.wordpress.com/projects/wpcom
Translation Status

19. WordPress
in
Japan

20. 
78.5%
of top Japanese sites with CMS = WordPress
http://w3techs.com/technologies/segmentation/cl-ja-/content_management
7.6% = Adobe Dreamweaver
2.6% = Livedoor Blog

21. WP Tavern Article
http://bit.ly/1RWHeUA

22. History

23. WordPress ME
“Multilingual Edition” started in 2003

26. https://github.com/WordPress/book
WordPress Book
Published on Github

27. Notable
Sites

28. Prime Minister of Japan
Shinzō Abe

29. Government
Ministry of Land, Infrastructure, Transport and Tourism

30. Food Services
Matsuya, beef bowl national chain

31. Fashion
Shibuya 109, fashion retail mall

32. Hosting
Services

34. Localization

35. Consistent Releases
Each release is 100% translated

36. Ktai Style Plugin
Display contents on feature phones (2007-)

37. WP Multibyte Patch Plugin
800,000+ install

38. WordPress Books
Dozens of WordPress books in Japanese

39. Communities

40. Local Meetups
25+ local groups, Meetups are held almost every weekend

41. WordBench.org
BuddyPress-powered WordPress community site

42. WordCamps in Japan
17 WordCamps in 8 years
Kansai 2015
500 attendees
46 speakers
Tokyo 2015
750 attendees
40+ speakers

43. WordFes, WordCrab, WordBash…
Other unique WordPress events in Japan
Nagoya Fukui Kyoto

44. http://wapuu.jp/2015/10/18/wapuus-world-domination/
Wapuus

45. Wapuu’s 5th Anniversary
Wapuu was born in February 2012

46. http://jawordpressorg.github.io/wapuu/

47. http://www.flickr.com/photos/odysseygate/6425232913/ (top right), http://www.flickr.com/photos/styledesignjp/8395981605/ (bottom center)

48. http://wapuu.jp/2015/10/18/wapuus-world-domination/

49. Why did WordPress
became successful
in Japan?

50. Marketing strategy?
Growth Hack?
Advertising?

51. From WordCamp Europe 2013 Presentation
”Learnings from Growing Local WordPress Communities in Japan”

52. Small steps.

53. Small steps.
×
More people.

54. Small steps.
×
More people.
×
Keeping it going.

55. Marketing strategy?
Growth Hack?
Advertising?

56. Everyone involved
made WordPress
successful in Japan.

57. Who Makes WordPress?
“a worldwide team of passionate individuals”

59. Everyone involved
helps WordPress
succeed.

60. Tips for building a
strong community

61. Delegate.
Tip
#1

62. Recognize contributors
Translators, testers, forum / docs volunteers…
Localization leader
Translators
Testers
Forum volunteers
Codex volunteers

63. Document.
Tip
#2

64. Glossary for translation
https://translate.wordpress.org/projects/wp/dev/ja/default/glossary

65. “Get Involved” in Japanese
https://ja.wordpress.org/get-involved/

66. Style guide / Testing guideline
Trademark / Domain Policies
Post-release to-do’s
Event organization how-to’s
FAQ / Forum rules

67. Simplify.
Tip
#3

68. Auto & Canned reply
Prevent contact form overflow

69. What You
Can Do

70. Take small steps.
×
Help others get involved.
×
Keep it going.

71. Get Involved
Core, design, mobile, accessibility, polyglots, support…

72. Start a Meetup group
https://make.wordpress.org/community/meetups/
1

73. Translate
Core, Plugins, Themes, Codex, Apps,
Theme/Plugin Directories…
https://translate.wordpress.org/
2
WordPress Global Translation Day on April 24th

74. Write blog posts
”WordCamp isn’t over until you blog about it :)”
3

75. September 17-18, 2016

76. Thank you!
@naokomc
naoko@automattic.com
@nao on wordpress.slack.com