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Why WordPress became successful in Japan despite of the language barrier

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WordCamp Mumbai 2016 presentation
March 13, 2016

Published in: Technology

Why WordPress became successful in Japan despite of the language barrier

  1. 1. BIG in JAPAN Why WordPress became successful in Japan despite of the language barrier WordCamp Mumbai 2016 | Naoko Takano
  2. 2. Naoko Takano (“now-co”) http://en.naoko.cc/ @naokomc on Twitter
  3. 3. WordPress & I
  4. 4. WordPress.org WordPress.com
  5. 5. ja.wordpress.org Admin Japanese General Translation Editor WordCamp Tokyo 2016 Lead Organizer
  6. 6. WordCamp Tokyo 2015 Staff 35 organizing team + 55 volunteers
  7. 7. WordCamp US Contributor Day Polyglots (Translators) from all over the world
  8. 8. Globalizer at Automattic Team Global Translation Manager
  9. 9. Team Global Make WordPress.com better for the 75% of the internet that doesn’t speak English
  10. 10. 438 people / 60 countries / 56 languages automattic.com/map
  11. 11. WordPress in the World
  12. 12. Translated in locales 160
  13. 13. Translated in locales 113
  14. 14. Locale WordPress.org WordPress.com Hindi (िहन्दी) 96% 21% Bengali (বাংলা) 93% 20% Urdu (‫)اردو‬ 49% 7% Assamese (অসমীয়া) 45% 10% Telugu ( ) 41% 22% Tamil (த"#) 38% 22% Kannada (ಕನ#ಡ) 28% 3% Punjabi (ਪੰਜਾਬੀ) 14% 3% Gujarati (ગuજરાતી) 10% 3% Marathi (मराठी) 6% 5% Malayalam (മലയാളം) 2% 3% https://make.wordpress.org/polyglots/teams/, http://translate.wordpress.com/projects/wpcom Translation Status
  15. 15. WordPress in Japan
  16. 16.  78.5% of top Japanese sites with CMS = WordPress http://w3techs.com/technologies/segmentation/cl-ja-/content_management 7.6% = Adobe Dreamweaver 2.6% = Livedoor Blog
  17. 17. WP Tavern Article http://bit.ly/1RWHeUA
  18. 18. History
  19. 19. WordPress ME “Multilingual Edition” started in 2003
  20. 20. https://github.com/WordPress/book WordPress Book Published on Github
  21. 21. Notable Sites
  22. 22. Prime Minister of Japan Shinzō Abe
  23. 23. Government Ministry of Land, Infrastructure, Transport and Tourism
  24. 24. Food Services Matsuya, beef bowl national chain
  25. 25. Fashion Shibuya 109, fashion retail mall
  26. 26. Hosting Services
  27. 27. Localization
  28. 28. Consistent Releases Each release is 100% translated
  29. 29. Ktai Style Plugin Display contents on feature phones (2007-)
  30. 30. WP Multibyte Patch Plugin 800,000+ install
  31. 31. WordPress Books Dozens of WordPress books in Japanese
  32. 32. Communities
  33. 33. Local Meetups 25+ local groups, Meetups are held almost every weekend
  34. 34. WordBench.org BuddyPress-powered WordPress community site
  35. 35. WordCamps in Japan 17 WordCamps in 8 years Kansai 2015 500 attendees
 46 speakers Tokyo 2015 750 attendees
 40+ speakers
  36. 36. WordFes, WordCrab, WordBash… Other unique WordPress events in Japan Nagoya Fukui Kyoto
  37. 37. http://wapuu.jp/2015/10/18/wapuus-world-domination/ Wapuus
  38. 38. Wapuu’s 5th Anniversary Wapuu was born in February 2012
  39. 39. http://jawordpressorg.github.io/wapuu/
  40. 40. http://www.flickr.com/photos/odysseygate/6425232913/ (top right), http://www.flickr.com/photos/styledesignjp/8395981605/ (bottom center)
  41. 41. http://wapuu.jp/2015/10/18/wapuus-world-domination/
  42. 42. Why did WordPress became successful in Japan?
  43. 43. Marketing strategy? Growth Hack? Advertising?
  44. 44. From WordCamp Europe 2013 Presentation ”Learnings from Growing Local WordPress Communities in Japan”
  45. 45. Small steps.
  46. 46. Small steps. × More people.
  47. 47. Small steps. × More people. × Keeping it going.
  48. 48. Marketing strategy? Growth Hack? Advertising?
  49. 49. Everyone involved made WordPress successful in Japan.
  50. 50. Who Makes WordPress? “a worldwide team of passionate individuals”
  51. 51. Everyone involved helps WordPress succeed.
  52. 52. Tips for building a strong community
  53. 53. Delegate. Tip #1
  54. 54. Recognize contributors Translators, testers, forum / docs volunteers… Localization leader Translators Testers Forum volunteers Codex volunteers
  55. 55. Document. Tip #2
  56. 56. Glossary for translation https://translate.wordpress.org/projects/wp/dev/ja/default/glossary
  57. 57. “Get Involved” in Japanese https://ja.wordpress.org/get-involved/
  58. 58. Style guide / Testing guideline Trademark / Domain Policies Post-release to-do’s Event organization how-to’s FAQ / Forum rules
  59. 59. Simplify. Tip #3
  60. 60. Auto & Canned reply Prevent contact form overflow
  61. 61. What You Can Do
  62. 62. Take small steps. × Help others get involved. × Keep it going.
  63. 63. Get Involved Core, design, mobile, accessibility, polyglots, support…
  64. 64. Start a Meetup group https://make.wordpress.org/community/meetups/ 1
  65. 65. Translate Core, Plugins, Themes, Codex, Apps, Theme/Plugin Directories… https://translate.wordpress.org/ 2 WordPress Global Translation Day on April 24th
  66. 66. Write blog posts ”WordCamp isn’t over until you blog about it :)” 3
  67. 67. September 17-18, 2016
  68. 68. Thank you! @naokomc naoko@automattic.com @nao on wordpress.slack.com

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