Why WordPress became successful in Japan despite of the language barrier

1. BIG in JAPAN Why WordPress became successful in Japan despite of the language barrier WordCamp Mumbai 2016 | Naoko Takano

2. Naoko Takano (“now-co”) http://en.naoko.cc/ @naokomc on Twitter

3. WordPress & I

4. WordPress.org WordPress.com

5. ja.wordpress.org Admin Japanese General Translation Editor WordCamp Tokyo 2016 Lead Organizer

6. WordCamp Tokyo 2015 Staﬀ 35 organizing team + 55 volunteers

7. WordCamp US Contributor Day Polyglots (Translators) from all over the world

8. Globalizer at Automattic Team Global Translation Manager

9. Team Global Make WordPress.com better for the 75% of the internet that doesn’t speak English

10. 438 people / 60 countries / 56 languages automattic.com/map

11. WordPress in the World

12. Translated in locales 160

13. Translated in locales 113

14. Locale WordPress.org WordPress.com Hindi (िहन्दी) 96% 21% Bengali (বাংলা) 93% 20% Urdu (‫)اردو‬ 49% 7% Assamese (অসমীয়া) 45% 10% Telugu ( ) 41% 22% Tamil (த"#) 38% 22% Kannada (ಕನ#ಡ) 28% 3% Punjabi (ਪੰਜਾਬੀ) 14% 3% Gujarati (ગuજરાતી) 10% 3% Marathi (मराठी) 6% 5% Malayalam (മലയാളം) 2% 3% https://make.wordpress.org/polyglots/teams/, http://translate.wordpress.com/projects/wpcom Translation Status

15. WordPress in Japan

16.  78.5% of top Japanese sites with CMS = WordPress http://w3techs.com/technologies/segmentation/cl-ja-/content_management 7.6% = Adobe Dreamweaver 2.6% = Livedoor Blog

17. WP Tavern Article http://bit.ly/1RWHeUA

18. History

19. WordPress ME “Multilingual Edition” started in 2003

20. https://github.com/WordPress/book WordPress Book Published on Github

21. Notable Sites

22. Prime Minister of Japan Shinzō Abe

23. Government Ministry of Land, Infrastructure, Transport and Tourism

24. Food Services Matsuya, beef bowl national chain

25. Fashion Shibuya 109, fashion retail mall

26. Hosting Services

27. Localization

28. Consistent Releases Each release is 100% translated

29. Ktai Style Plugin Display contents on feature phones (2007-)

30. WP Multibyte Patch Plugin 800,000+ install

31. WordPress Books Dozens of WordPress books in Japanese

32. Communities

33. Local Meetups 25+ local groups, Meetups are held almost every weekend

34. WordBench.org BuddyPress-powered WordPress community site

35. WordCamps in Japan 17 WordCamps in 8 years Kansai 2015 500 attendees  46 speakers Tokyo 2015 750 attendees  40+ speakers

36. WordFes, WordCrab, WordBash… Other unique WordPress events in Japan Nagoya Fukui Kyoto

37. http://wapuu.jp/2015/10/18/wapuus-world-domination/ Wapuus

38. Wapuu’s 5th Anniversary Wapuu was born in February 2012

39. http://jawordpressorg.github.io/wapuu/

40. http://www.ﬂickr.com/photos/odysseygate/6425232913/ (top right), http://www.ﬂickr.com/photos/styledesignjp/8395981605/ (bottom center)

41. http://wapuu.jp/2015/10/18/wapuus-world-domination/

42. Why did WordPress became successful in Japan?

43. Marketing strategy? Growth Hack? Advertising?

44. From WordCamp Europe 2013 Presentation ”Learnings from Growing Local WordPress Communities in Japan”

45. Small steps.

46. Small steps. × More people.

47. Small steps. × More people. × Keeping it going.

48. Marketing strategy? Growth Hack? Advertising?

49. Everyone involved made WordPress successful in Japan.

50. Who Makes WordPress? “a worldwide team of passionate individuals”

51. Everyone involved helps WordPress succeed.

52. Tips for building a strong community

53. Delegate. Tip #1

54. Recognize contributors Translators, testers, forum / docs volunteers… Localization leader Translators Testers Forum volunteers Codex volunteers

55. Document. Tip #2

56. Glossary for translation https://translate.wordpress.org/projects/wp/dev/ja/default/glossary

57. “Get Involved” in Japanese https://ja.wordpress.org/get-involved/

58. Style guide / Testing guideline Trademark / Domain Policies Post-release to-do’s Event organization how-to’s FAQ / Forum rules

59. Simplify. Tip #3

60. Auto & Canned reply Prevent contact form overﬂow

61. What You Can Do

62. Take small steps. × Help others get involved. × Keep it going.

63. Get Involved Core, design, mobile, accessibility, polyglots, support…

64. Start a Meetup group https://make.wordpress.org/community/meetups/ 1

65. Translate Core, Plugins, Themes, Codex, Apps, Theme/Plugin Directories… https://translate.wordpress.org/ 2 WordPress Global Translation Day on April 24th

66. Write blog posts ”WordCamp isn’t over until you blog about it :)” 3

67. September 17-18, 2016

68. Thank you! @naokomc naoko@automattic.com @nao on wordpress.slack.com

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