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Internet of Things in vigna - le slide dalla Social Media Week Rome 2017

Spesso si pensa al mondo agricolo come a qualcosa di bucolico, in realtà al giorno d'oggi l'agricoltura, e quindi anche la viticoltura, ha un forte carattere d'innovazione. Uno degli ambiti più interessanti è quello dell'internet of things applicato alla viticoltura. In queste slide c'è una breve panoramica offerta durante la Social Media Week Rome che si è tenuta alla Casa del Cinema a settembre 2017

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INTERNET OF THINGS IN VIGNA
SLAWKA G. SCARSO11-15 settembre 2017 - #SMWRME
12-16 GIUGNO 2017
#SMWRME SLAWKA G. SCARSO
Chi sono
Docente di marketing del vino presso Scuola Superiore Sant’Anna di Pisa, IUSVE di
Venezia e Università di Salerno
Consulente di comunicazione e marketing enogastronomico per piccole e medie
imprese
Autrice di Marketing del vino, e coautrice di Marketing del gusto e Marketing dei
prodotti enogastronomici all’estero
#SMWRME SLAWKA G. SCARSO
L’agricoltura nell’immaginario
del consumatore
#SMWRME SLAWKA G. SCARSO
in realtà...
#SMWRME SLAWKA G. SCARSO
I cambiamenti
climatici richiedono
un’attenzione ancora
maggiore rispetto al
passato
12-16 GIUGNO 2017
#SMWRME SLAWKA G. SCARSO
Internet of Things - IoT
si riferisce alla possibilità di mettere in collegamento oggetti
diversi grazie a una rete internet attraverso la quale possano
scambiarsi dati

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Internet of Things in vigna - le slide dalla Social Media Week Rome 2017

  • 1. INTERNET OF THINGS IN VIGNA SLAWKA G. SCARSO11-15 settembre 2017 - #SMWRME
  • 2. 12-16 GIUGNO 2017 #SMWRME SLAWKA G. SCARSO Chi sono Docente di marketing del vino presso Scuola Superiore Sant’Anna di Pisa, IUSVE di Venezia e Università di Salerno Consulente di comunicazione e marketing enogastronomico per piccole e medie imprese Autrice di Marketing del vino, e coautrice di Marketing del gusto e Marketing dei prodotti enogastronomici all’estero
  • 3. #SMWRME SLAWKA G. SCARSO L’agricoltura nell’immaginario del consumatore
  • 4. #SMWRME SLAWKA G. SCARSO in realtà...
  • 5. #SMWRME SLAWKA G. SCARSO I cambiamenti climatici richiedono un’attenzione ancora maggiore rispetto al passato
  • 6. 12-16 GIUGNO 2017 #SMWRME SLAWKA G. SCARSO Internet of Things - IoT si riferisce alla possibilità di mettere in collegamento oggetti diversi grazie a una rete internet attraverso la quale possano scambiarsi dati
  • 7. 12-16 GIUGNO 2017 #SMWRME SLAWKA G. SCARSO IoT in agricoltura Non solo droni... Ad esempio si riferisce a sensori che misurano temperatura ambientale e umidità, pressione atmosferica, temperatura del suolo, umidità sulle foglie, intensità dei raggi solari, ecc. → agricoltura di precisione
  • 8. 12-16 GIUGNO 2017 #SMWRME SLAWKA G. SCARSO IoT applicazioni nel vino • Vigna • Cantina (es. sensori di ossigeno, PH, CO2, acido lattico, ecc.) • Distribuzione (gestione cantina e scorte attraverso sensori NFC, smart bottle con cartucce ricaricabili)
  • 9. #SMWRME SLAWKA G. SCARSO IoT in vigna implicazioni dell’uso Monitorare è il primo passo per prevedere
  • 10. 12-16 GIUGNO 2017 #SMWRME SLAWKA G. SCARSO IoT in vigna implicazioni dell’uso Ambiente Business Immagine Territorio