Q4 presents a significant challenge, but also a massive opportunity for ecommerce revenue growth, particularly from Facebook advertising.
In 2015, ecommerce retail sales grew 20% between Black Friday and Christmas Eve compared to the prior year. Online shopping is only expected to continue growing in the 2016 holiday season, representing record-breaking sales potential for forward-thinking advertisers in the ecommerce sector.
To address some of the most pressing questions ecommerce advertisers have going into the competitive holiday season, this report features insights from 2015 Facebook ad campaigns from the largest retailers using Nanigans.
Inside the report, you’ll find real-world performance data and guidance around important questions like “How does advertising ROI change during the holidays?” and "How does the cost of driving purchases change?"