Hanoi, 5/2014
AdFlex.vn - Mobile Advertising Network
Leading mobility Solution
Agenda
Why Mobile?
• Mobile Advertising Landscape
• Mobile User Behavior
All About Adflex
• Who we are?
• What we have?
Ca...
Why Mobile?
August 20124
Source: eMarketer.com, August 2012
Landscape | Worldwide Mobile Penetration
By 2015, one in every two mobile ...
Landscape | Growth of smartphone ownership – Vietnam
 Global: 42%
 Asia: 35%
 Vietnam: 27%
 Male: 29%
 Female: 25%
26...
35%
9%
49%
10%
0%
10%
20%
30%
40%
50%
60%
Mobile data usage Data via wifi only No data usage Don't know
Data usage
Data us...
 Smartphone penetration is growing but still below the rest of Emerging Asia.
 Mobile users claimed using smartphone ver...
All about AdFlex.vn
AdFlex, one of the innovative Eway’s products, provides
leading solutions for advertisers on mobile platform.
AdFlex aims ...
200Mimpressions/ month
18k installations/ day
CTR: 5 – 15%
CVR: 5 - 25%
Products | Huge & Premium inventory
10M+ users
30+...
Products | Smart targeting system
• 13 - 17
• 18 – 24
• 25 – 34
• > 35
Gender Device
• Manufacture
• Operating System
• Br...
60%
40%
Gender
M…
Fe…
40%
33%
17%
5%
AGE
13-17
18-24
25-34
>35
70%
20%
7% 3%
telco
Viettel
Mobifone
5%
70%
20%
5%
OS
iOS
P...
Products | Smart targeting system
Special – Target by GPS
Your banner ads will be displayed when mobile user go around
you...
Mobility Solutions
 15.000+ Applications
 10M+ Users
 12M+ Devices
 30+ Channels
Mobile Ads Network
Your banner ads will be displayed … M...
• 27.000+ affiliates
Affiliated Mobile Network
Your promotion campaigns/ branding campaigns/ mobile application
be listed ...
 Vimarket.vn
 Apk.vn
Local Store
Banner ads (homepage)
Recommended to download
Rank among the best applications
• Top 10+ shop chains in Vietnam
 Thế giới di động
 Fpt shop
 Viễn thông A
 Trần Anh
 Nguyễn Kim
Mobile Shop Chain
In...
Ad network
8.000 CPIs/ day
Affiliated Network
5.000 CPIs/ day
Local store
2.000 CPIs/ day
Mobile shop chain
3.000 CPIs/ da...
Fullscreen banner
Popupbanner
Eway Cloud Message
Gift box banner
Sticky banner
Rich media banner: flash, video
Multiple Cr...
Full Screen Popup
Position: Start & Exit App
Dimensions : 320*480, 480*240,
160*240, 240*120
Icon: 84*84
File size: =<50 k...
Eway Cloud Message (ECM)
Automatically and actively deliver
advertising and notify to users
Dimensions : 320*480, 480*240,...
Gift box will appear in application.
Dimensions: 96x96
Max. File size: 10k
File format: png, jpg
Gift Box
Position: Preroll
Dimensions: 320x240
Max. file size: 10M-
File format: MPG4 - H264
Duration: 15s, 30s
Max frame rate: 30f...
Successful Stories
 Result
 150,000 CPI
 CTR: 7%
 CvR: 8%
 Brand: UC Browser
 Duration time: 11/2013 – 1/2014
 Targeting
 Location Hà...
 Brand: Lazada
 Duration time: 5/2014 – 6/2014
 KPI
 10,000 CPI
 Targeting
 Location: Hà Nội, HCM
 Gender: All
 Ag...
 Brand: Tiki.vn
 Duration time: 12/2013 – 1/2014
 Result: 3.000 CPIs (Small promotion
campaign)
 Targeting
 Location:...
GAMESHOW
APPLICATION
 Brand: The interactive television gameshow from Let’s
TV named “CÙNG LÀ TỶ PHÚ”
 Duration time: 5/...
Nguyễn Năng – Account Manager
E: nang.nguyen@adflex.vn
S: nangnguyen1602
M: +84 902. 304. 604
A: 134, Hoang Sam, Hanoi
Flo...
Thank you !
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Adflex.vn - Leading Mobility Solutions

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Adflex is a leading Performance Mobile platform in Vietnam. We have an App store, an Affiliate Network and an Ad Network which are optimized for CPI/CPA.

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Adflex.vn - Leading Mobility Solutions

  1. 1. Hanoi, 5/2014 AdFlex.vn - Mobile Advertising Network Leading mobility Solution
  2. 2. Agenda Why Mobile? • Mobile Advertising Landscape • Mobile User Behavior All About Adflex • Who we are? • What we have? Case Study Contact Us
  3. 3. Why Mobile?
  4. 4. August 20124 Source: eMarketer.com, August 2012 Landscape | Worldwide Mobile Penetration By 2015, one in every two mobile users in the world will be in Asia-Pacific. More importantly, most of those users will be looking at their phones as first screens. NORTH AMERICA 2011: 260 mm users 2015: 280 mm users LATIN AMERICA 2011: 380 mm users 2015: 450 mm users AFRICA MIDDLE EAST 2011: 420 mm users 2015: 560 mm users EUROPE 2011: 620 mm users 2015: 670 mm users ASIA PACIFIC 2011: 2.14b users 2015: 2.89b users APAC is split with between advanced mobile countries, like Japan and South Korea, and developing giants, like China and India. There is also a divide between feature vs. smart phones.
  5. 5. Landscape | Growth of smartphone ownership – Vietnam  Global: 42%  Asia: 35%  Vietnam: 27%  Male: 29%  Female: 25% 26% 42% 31% 12% 8% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 16-21 22-30 31-40 41-50 51-60 Growth of smartphone ownership by age Column1 Source: TNS 2013
  6. 6. 35% 9% 49% 10% 0% 10% 20% 30% 40% 50% 60% Mobile data usage Data via wifi only No data usage Don't know Data usage Data usage The mobile forms a key part of how consumers access digital services, however this doesn’t necessarily take place through mobile network data Source: TNS 2013 65% 20% 6% 2% 7% Type of mobile phone Standard mobile phone Smartphone I have/use both types I dont know what type my phone is I dont have a mobile phone 45% 24% 7% 3% 1% 1% 19% Operating System of smartphone Android iOS Simbian OS Windows OS RIM Other OS Don't know Source: GroupM 2013 Landscape | Smartphone Data Usage
  7. 7.  Smartphone penetration is growing but still below the rest of Emerging Asia.  Mobile users claimed using smartphone very joyful, convenient and a way of stress free. Entertainment mobile applications, mobile games and news are also among key drivers of using smartphone.  Brands/ Clients have not taken a really opportunity in sales and effect in marketing because of measurement & controls advertising cost We provide the best solution to help you solve with your business trouble … AdFlex.vn– The leading CPA Mobile Ad Network in Vietnam
  8. 8. All about AdFlex.vn
  9. 9. AdFlex, one of the innovative Eway’s products, provides leading solutions for advertisers on mobile platform. AdFlex aims at delivering best performance ROI for advertisers’ mobile campaigns. AdFlex commits to bring the measurable value to advertisers by innovative mobile platform. Who we are AdFlex.vn– The leading CPA Mobile Ad Network in Vietnam
  10. 10. 200Mimpressions/ month 18k installations/ day CTR: 5 – 15% CVR: 5 - 25% Products | Huge & Premium inventory 10M+ users 30+ channels
  11. 11. Products | Smart targeting system • 13 - 17 • 18 – 24 • 25 – 34 • > 35 Gender Device • Manufacture • Operating System • Browser • Viettel • Mobifone • Vinaphone • Vietnam Mobile TelcoAge • Male • Female
  12. 12. 60% 40% Gender M… Fe… 40% 33% 17% 5% AGE 13-17 18-24 25-34 >35 70% 20% 7% 3% telco Viettel Mobifone 5% 70% 20% 5% OS iOS Products | Smart targeting system
  13. 13. Products | Smart targeting system Special – Target by GPS Your banner ads will be displayed when mobile user go around your stores while using mobile GPS
  14. 14. Mobility Solutions
  15. 15.  15.000+ Applications  10M+ Users  12M+ Devices  30+ Channels Mobile Ads Network Your banner ads will be displayed … Mobile users be attracted, they click on the banner to view more information or download an application … Improve brand awareness Attract target customer to your promotion campaigns Increase app downloads
  16. 16. • 27.000+ affiliates Affiliated Mobile Network Your promotion campaigns/ branding campaigns/ mobile application be listed on our website. 27.000 + Affiliates will introduce your campaigns/ your applications to their own social networking communities Affiliates have to do marketing activities to attractive mobile users click to download, click to view more information Seeding PR Articles
  17. 17.  Vimarket.vn  Apk.vn Local Store Banner ads (homepage) Recommended to download Rank among the best applications
  18. 18. • Top 10+ shop chains in Vietnam  Thế giới di động  Fpt shop  Viễn thông A  Trần Anh  Nguyễn Kim Mobile Shop Chain Introduce about your applications Recommended to download 400.000+ mobile devices be sold/ month
  19. 19. Ad network 8.000 CPIs/ day Affiliated Network 5.000 CPIs/ day Local store 2.000 CPIs/ day Mobile shop chain 3.000 CPIs/ day Products | Huge traffic 18.000 installations/ day! Mobile Advertisin g Network
  20. 20. Fullscreen banner Popupbanner Eway Cloud Message Gift box banner Sticky banner Rich media banner: flash, video Multiple Creative Format
  21. 21. Full Screen Popup Position: Start & Exit App Dimensions : 320*480, 480*240, 160*240, 240*120 Icon: 84*84 File size: =<50 kb File format : png, jpg, gif
  22. 22. Eway Cloud Message (ECM) Automatically and actively deliver advertising and notify to users Dimensions : 320*480, 480*240, 160*240, 240*120 Icon: 84*84 Max. File size: 50 kb File format : png, jpg, gif
  23. 23. Gift box will appear in application. Dimensions: 96x96 Max. File size: 10k File format: png, jpg Gift Box
  24. 24. Position: Preroll Dimensions: 320x240 Max. file size: 10M- File format: MPG4 - H264 Duration: 15s, 30s Max frame rate: 30fps Video Ads
  25. 25. Successful Stories
  26. 26.  Result  150,000 CPI  CTR: 7%  CvR: 8%  Brand: UC Browser  Duration time: 11/2013 – 1/2014  Targeting  Location Hà Nội, HCM  Gender: All  Age: 18 – 25  OS:: Android  Operator: Viettel, MobiFone, VinaPhone
  27. 27.  Brand: Lazada  Duration time: 5/2014 – 6/2014  KPI  10,000 CPI  Targeting  Location: Hà Nội, HCM  Gender: All  Age: 15 – 35  Os: Android  Operator: Viettel, MobiFone, VinaPhone
  28. 28.  Brand: Tiki.vn  Duration time: 12/2013 – 1/2014  Result: 3.000 CPIs (Small promotion campaign)  Targeting  Location: Hà Nội, HCM  Gender: All  Age: 15 – 35  Os: Android  Operator: Viettel, MobiFone, VinaPhone
  29. 29. GAMESHOW APPLICATION  Brand: The interactive television gameshow from Let’s TV named “CÙNG LÀ TỶ PHÚ”  Duration time: 5/2014 – 6/2014  Targeting  Location: Hà Nội, HCM  Gender: All  Age: 15 – 35  Os: Android  Operator: Viettel, MobiFone, VinaPhone  KPI  25,000 CPIs
  30. 30. Nguyễn Năng – Account Manager E: nang.nguyen@adflex.vn S: nangnguyen1602 M: +84 902. 304. 604 A: 134, Hoang Sam, Hanoi Floor 9, 70 Pham Ngoc Thach - District 3 - Ho Chi Minh City
  31. 31. Thank you !

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