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Fondazione italia cina premio forum pa 2018 versione corretta 26.4.2018

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Progettazione di un piano di interventi formativi specialistici rivolto a operatori economici pugliesi operanti nel settore turistico, al personale delle infrastrutture portuali e aeroportuali pugliesi, a soggetti istituzionali, da attuarsi sul territorio della Regione Puglia, al fine di rafforzare il posizionamento competitivo regionale nel mercato turistico cinese.

La Fondazione Italia Cina si pone come ente responsabile dell'ideazione di un piano di interventi formativi integrati, realizzato su misura per tutti gli attori coinvolti nella ricezione turistica e nei servizi collegati sul territorio della Regione Puglia. In linea con la visione della Fondazione Italia Cina e grazie alle esperienze maturate negli anni dalla sua Scuola di Formazione Permanente, il progetto di consulenza mira a realizzare un impianto di formazione non convenzionale, attraverso strumenti ed interventi innovativi e sperimentali che mettano a sistema, ad esempio, le potenzialità offerte oggi dal social media marketing con la tradizione e la storia, antichissime e preziose, di un territorio tra i più belli e turisticamente “esportabili” del nostro Paese. Un percorso che armonizzi contenuti ancora inediti per il nostro Paese, come laboratori sulla profilazione e segmentazione della moderna clientela cinese, con strumenti di intercultural management e conoscenza delle principali dinamiche che governano il mercato turistico cinese.

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Fondazione italia cina premio forum pa 2018 versione corretta 26.4.2018

  1. 1. FORUM PA 2018 Premio PA sostenibile: 100 progetti per raggiungere gli obiettivi dell’Agenda 2030 PUGLIA FOR CHINA ______________________________ FONDAZIONE ITALIA CINA ______________________________ INTERVENTI FORMATIVI SPECIALISTICI per operatori pugliesi nel settore turistico
  2. 2. FORUM PA 2018 Premio PA sostenibile: 100 progetti per raggiungere gli obiettivi dell’Agenda 2030 IL GRUPPO DI LAVORO Project Leader: Marco Bettin Direttore Operativo Fondazione Italia Cina Esperto di formazione: Francesco Boggio Ferraris Direttore della Scuola di Formazione Permanente della Fondazione Italia Cina Esperti di analisi economico-statistiche nel settore turistico: Alessandra Sartoretti Alberto Rossi Esperto in MKT e comunicazione integrata: Francesca Bonati Supporto organizzativo interno: Anna Malvezzi
  3. 3. FORUM PA 2018 Premio PA sostenibile: 100 progetti per raggiungere gli obiettivi dell’Agenda 2030 PRESENTAZIONE DELLA SOLUZIONE 1/2 Scopo finale del progetto è la creazione di una proposta di un piano di interventi formativi integrati, realizzato su misura per tutti gli attori coinvolti nella ricezione turistica e nei servizi collegati sul territorio della Regione Puglia. Il progetto mira a realizzare un impianto di formazione non convenzionale, attraverso strumenti ed interventi innovativi e sperimentali sfruttando ad esempio le potenzialità offerte oggi dal social media marketing, l’analisi e la profilazione e segmentazione della moderna clientela cinese con strumenti di intercultural management e conoscenza delle principali dinamiche che governano il mercato turistico cinese.
  4. 4. FORUM PA 2018 Premio PA sostenibile: 100 progetti per raggiungere gli obiettivi dell’Agenda 2030 PRESENTAZIONE DELLA SOLUZIONE 2/2 I destinatari di tale progetto sono da ricercarsi tra gli operatori economici pugliesi operanti nel settore turistico, al personale delle infrastrutture portuali e aeroportuali pugliesi, a soggetti istituzionali, ed è attuabile sul territorio della Regione Puglia.
  5. 5. FORUM PA 2018 Premio PA sostenibile: 100 progetti per raggiungere gli obiettivi dell’Agenda 2030 ANAGRAFICA DEL REFERENTE Nome e cognome: Daniela Cupertino email: d.cupertino@arti.puglia.it altre informazioni: ARTI PUGLIA Agenzia Regionale per la Tecnologia e l'Innovazione Responsabile ORSIF PUGLIA Tel. 080 5404400

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