I linguaggi usati nel business

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I linguaggi usati nel business

  1. 1. Global @dvisorLANGUAGES USED IN BUSINESS A Global @dvisory – May 2012 – G@32 LANGUAGES USED IN BUSINESS
  2. 2. These are the findings of the Global @dvisor Wave 32 (G@32),an Ipsos survey conducted between April 3rd and April 17th, 2012. A Global @dvisory – May 2012 – G@32 2 LANGUAGES USED IN BUSINESS
  3. 3. Do you work in a job that requires you to interact with people who live in other countries? ‘YES’ET1. Do you work in a job that requires you to interact with people who live in other countries?Base: Working Full time or Part time or Self-Employed (unwtd) n=13,644 A Global @dvisory – May 2012 – G@32 3 LANGUAGES USED IN BUSINESS
  4. 4. Thinking about your interactions with people who live in other countries, what language do you use most often when you communicate with them? GLOBAL SUMMARY Portuguese 1% Japanese 1% Cantonese 1% Polish 1% Indonesian 1% Turkish 1% Korean 1% Swedish 1% Urdu 1% Afrikaans 1%ET2. Thinking about your interactions with people who live in other countries, what language do you usemost often when you communicate with them?Base: Work In A Job That Requires To Interact With People Who Live In Other Countries (unwtd)n=3,879 A Global @dvisory – May 2012 – G@32 4 LANGUAGES USED IN BUSINESS
  5. 5. Argentina Thinking about your interactions with people who live in other countries, what language do you use most often when you communicate with them?ET2. Thinking about your interactions with people who live in other countries, what language do you usemost often when you communicate with them?Base: Work In A Job That Requires To Interact With People Who Live In Other Countries (unwtd)n=74 A Global @dvisory – May 2012 – G@32 5 LANGUAGES USED IN BUSINESS
  6. 6. Australia Thinking about your interactions with people who live in other countries, what language do you use most often when you communicate with them?ET2. Thinking about your interactions with people who live in other countries, what language do you usemost often when you communicate with themBase: Work In A Job That Requires To Interact With People Who Live In Other Countries (unwtd)n=172 A Global @dvisory – May 2012 – G@32 6 LANGUAGES USED IN BUSINESS
  7. 7. Belgium Thinking about your interactions with people who live in other countries, what language do you use most often when you communicate with them?ET2. Thinking about your interactions with people who live in other countries, what language do you usemost often when you communicate with them?Base: Work In A Job That Requires To Interact With People Who Live In Other Countries (unwtd)n=102 A Global @dvisory – May 2012 – G@32 7 LANGUAGES USED IN BUSINESS
  8. 8. Brazil Thinking about your interactions with people who live in other countries, what language do you use most often when you communicate with them?ET2. Thinking about your interactions with people who live in other countries, what language do you usemost often when you communicate with them?Base: Work In A Job That Requires To Interact With People Who Live In Other Countries (unwtd)n=116 A Global @dvisory – May 2012 – G@32 8 LANGUAGES USED IN BUSINESS
  9. 9. Canada Thinking about your interactions with people who live in other countries, what language do you use most often when you communicate with them?ET2. Thinking about your interactions with people who live in other countries, what language do you usemost often when you communicate with them?Base: Work In A Job That Requires To Interact With People Who Live In Other Countries (unwtd)n=152 A Global @dvisory – May 2012 – G@32 9 LANGUAGES USED IN BUSINESS
  10. 10. China Thinking about your interactions with people who live in other countries, what language do you use most often when you communicate with them?ET2. Thinking about your interactions with people who live in other countries, what language do you usemost often when you communicate with them?Base: Work In A Job That Requires To Interact With People Who Live In Other Countries (unwtd)n=304 A Global @dvisory – May 2012 – G@32 10 LANGUAGES USED IN BUSINESS
  11. 11. France Thinking about your interactions with people who live in other countries, what language do you use most often when you communicate with them?ET2. Thinking about your interactions with people who live in other countries, what language do you usemost often when you communicate with them?Base: Work In A Job That Requires To Interact With People Who Live In Other Countries (unwtd)n=101 A Global @dvisory – May 2012 – G@32 11 LANGUAGES USED IN BUSINESS
  12. 12. Germany Thinking about your interactions with people who live in other countries, what language do you use most often when you communicate with them?ET2. Thinking about your interactions with people who live in other countries, what language do you usemost often when you communicate with them?Base: Work In A Job That Requires To Interact With People Who Live In Other Countries (unwtd)n=148 A Global @dvisory – May 2012 – G@32 12 LANGUAGES USED IN BUSINESS
  13. 13. Great Britain Thinking about your interactions with people who live in other countries, what language do you use most often when you communicate with them?ET2. Thinking about your interactions with people who live in other countries, what language do you usemost often when you communicate with them?Base: Work In A Job That Requires To Interact With People Who Live In Other Countries (unwtd)n=165 A Global @dvisory – May 2012 – G@32 13 LANGUAGES USED IN BUSINESS
  14. 14. Hong Kong Thinking about your interactions with people who live in other countries, what language do you use most often when you communicate with them?ET2. Thinking about your interactions with people who live in other countries, what language do you usemost often when you communicate with them?Base: Work In A Job That Requires To Interact With People Who Live In Other Countries (unwtd)n=192 A Global @dvisory – May 2012 – G@32 14 LANGUAGES USED IN BUSINESS
  15. 15. Hungary Thinking about your interactions with people who live in other countries, what language do you use most often when you communicate with them?ET2. Thinking about your interactions with people who live in other countries, what language do you usemost often when you communicate with them?Base: Work In A Job That Requires To Interact With People Who Live In Other Countries (unwtd)n=68 A Global @dvisory – May 2012 – G@32 15 LANGUAGES USED IN BUSINESS
  16. 16. India Thinking about your interactions with people who live in other countries, what language do you use most often when you communicate with them?ET2. Thinking about your interactions with people who live in other countries, what language do you usemost often when you communicate with them?Base: Work In A Job That Requires To Interact With People Who Live In Other Countries (unwtd)n=600 A Global @dvisory – May 2012 – G@32 16 LANGUAGES USED IN BUSINESS
  17. 17. Indonesia Thinking about your interactions with people who live in other countries, what language do you use most often when you communicate with them?ET2. Thinking about your interactions with people who live in other countries, what language do you usemost often when you communicate with them?Base: Work In A Job That Requires To Interact With People Who Live In Other Countries (unwtd)n=122 A Global @dvisory – May 2012 – G@32 17 LANGUAGES USED IN BUSINESS
  18. 18. Italy Thinking about your interactions with people who live in other countries, what language do you use most often when you communicate with them?ET2. Thinking about your interactions with people who live in other countries, what language do you usemost often when you communicate with them?Base: Work In A Job That Requires To Interact With People Who Live In Other Countries (unwtd)n=166 A Global @dvisory – May 2012 – G@32 18 LANGUAGES USED IN BUSINESS
  19. 19. Japan Thinking about your interactions with people who live in other countries, what language do you use most often when you communicate with them?ET2. Thinking about your interactions with people who live in other countries, what language do you usemost often when you communicate with them?Base: Work In A Job That Requires To Interact With People Who Live In Other Countries (unwtd)n=60 A Global @dvisory – May 2012 – G@32 19 LANGUAGES USED IN BUSINESS
  20. 20. Mexico Thinking about your interactions with people who live in other countries, what language do you use most often when you communicate with them?ET2. Thinking about your interactions with people who live in other countries, what language do you usemost often when you communicate with them?Base: Work In A Job That Requires To Interact With People Who Live In Other Countries (unwtd)n=90 A Global @dvisory – May 2012 – G@32 20 LANGUAGES USED IN BUSINESS
  21. 21. Poland Thinking about your interactions with people who live in other countries, what language do you use most often when you communicate with them?ET2. Thinking about your interactions with people who live in other countries, what language do you usemost often when you communicate with them?Base: Work In A Job That Requires To Interact With People Who Live In Other Countries (unwtd)n=47 A Global @dvisory – May 2012 – G@32 21 LANGUAGES USED IN BUSINESS
  22. 22. Russia Thinking about your interactions with people who live in other countries, what language do you use most often when you communicate with them?ET2. Thinking about your interactions with people who live in other countries, what language do you usemost often when you communicate with them?Base: Work In A Job That Requires To Interact With People Who Live In Other Countries (unwtd)n=67 A Global @dvisory – May 2012 – G@32 22 LANGUAGES USED IN BUSINESS
  23. 23. Saudi Arabia Thinking about your interactions with people who live in other countries, what language do you use most often when you communicate with them?ET2. Thinking about your interactions with people who live in other countries, what language do you usemost often when you communicate with them?Base: Work In A Job That Requires To Interact With People Who Live In Other Countries (unwtd)n=195 A Global @dvisory – May 2012 – G@32 23 LANGUAGES USED IN BUSINESS
  24. 24. Singapore Thinking about your interactions with people who live in other countries, what language do you use most often when you communicate with them?ET2. Thinking about your interactions with people who live in other countries, what language do you usemost often when you communicate with them?Base: Work In A Job That Requires To Interact With People Who Live In Other Countries (unwtd)n=238 A Global @dvisory – May 2012 – G@32 24 LANGUAGES USED IN BUSINESS
  25. 25. South Africa Thinking about your interactions with people who live in other countries, what language do you use most often when you communicate with them?ET2. Thinking about your interactions with people who live in other countries, what language do you usemost often when you communicate with them?Base: Work In A Job That Requires To Interact With People Who Live In Other Countries (unwtd)n=190 A Global @dvisory – May 2012 – G@32 25 LANGUAGES USED IN BUSINESS
  26. 26. South Korea Thinking about your interactions with people who live in other countries, what language do you use most often when you communicate with them?ET2. Thinking about your interactions with people who live in other countries, what language do you usemost often when you communicate with them?Base: Work In A Job That Requires To Interact With People Who Live In Other Countries (unwtd)n=56 A Global @dvisory – May 2012 – G@32 26 LANGUAGES USED IN BUSINESS
  27. 27. Spain Thinking about your interactions with people who live in other countries, what language do you use most often when you communicate with them?ET2. Thinking about your interactions with people who live in other countries, what language do you usemost often when you communicate with them?Base: Work In A Job That Requires To Interact With People Who Live In Other Countries (unwtd)n=108 A Global @dvisory – May 2012 – G@32 27 LANGUAGES USED IN BUSINESS
  28. 28. Sweden Thinking about your interactions with people who live in other countries, what language do you use most often when you communicate with them?ET2. Thinking about your interactions with people who live in other countries, what language do you usemost often when you communicate with them?Base: Work In A Job That Requires To Interact With People Who Live In Other Countries (unwtd)n=74 A Global @dvisory – May 2012 – G@32 28 LANGUAGES USED IN BUSINESS
  29. 29. Turkey Thinking about your interactions with people who live in other countries, what language do you use most often when you communicate with them?ET2. Thinking about your interactions with people who live in other countries, what language do you usemost often when you communicate with them?Base: Work In A Job That Requires To Interact With People Who Live In Other Countries (unwtd)n=128 A Global @dvisory – May 2012 – G@32 29 LANGUAGES USED IN BUSINESS
  30. 30. United States Thinking about your interactions with people who live in other countries, what language do you use most often when you communicate with them?ET2. Thinking about your interactions with people who live in other countries, what language do you usemost often when you communicate with them?Base: Work In A Job That Requires To Interact With People Who Live In Other Countries (unwtd)n=144 A Global @dvisory – May 2012 – G@32 30 LANGUAGES USED IN BUSINESS
  31. 31. Is this language different from the one you first learned as a child? ‘YES’ET3. Is this language different from the one you first learned as a child?Base: Work In A Job That Requires To Interact With People Who Live In Other Countries (unwtd) n=3,879 A Global @dvisory – May 2012 – G@32 31 LANGUAGES USED IN BUSINESS
  32. 32. What language did you first learn as a child? Global SummaryET4. What language did you first learn as a child?Base: Work In A Job That Requires To Interact With People Who Live In Other Countries (unwtd) n=3,879 A Global @dvisory – May 2012 – G@32 32 LANGUAGES USED IN BUSINESS
  33. 33. What language did you first learn as a child?ET4. What language did you first learn as a child? A Global @dvisory – May 2012 – G@32 33Base: Work In A Job That Requires To Interact With People Who Live In Other Countries (unwtd) n=3,879 LANGUAGES USED IN BUSINESS
  34. 34. About IpsosIpsos is an independent market research company controlled and managed by researchprofessionals. Founded in France in 1975, Ipsos has grown into a worldwide research groupwith a strong presence in all key markets. In October 2011 Ipsos completed the acquisition ofSynovate. The combination forms the world’s third largest market research company.With offices in 84 countries, Ipsos delivers insightful expertise across six researchspecializations: advertising, customer loyalty, marketing, media, public affairs research, andsurvey management.Ipsos researchers assess market potential and interpret market trends. They develop andbuild brands. They help clients build long-term relationships with their customers. They testadvertising and study audience responses to various media and they measure public opinionaround the globe.Ipsos has been listed on the Paris Stock Exchange since 1999 and generated globalrevenues of €1,363 billion (1.897 billion USD) in 2011.Visit www.ipsos-na.com to learn more about Ipsos’ offerings and capabilities. A Global @dvisory – May 2012 – G@32 34 LANGUAGES USED IN BUSINESS
  35. 35. For information about this and other Global @dvisory products contact:John WrightSenior Vice President and Managing Director, Public Opinion PollingIpsos Public Affairs +1 (416) 324-2002john.wright@ipsos.comKeren GottfriedResearch Manager, Public Opinion PollingIpsos Public Affairs +1 (416) 572-4481keren.gottfried@ipsos.comThe Ipsos Global @dvisor Omnibus is a monthly, online survey of consumer citizens in 24countries and produces syndicated reports and studies specifically tailored to the needs ofcorporations, advertising and PR agencies, and governments. For information contact:Chris DeeneySenior Vice President and Managing Director, Omnibus DivisionIpsos Public Affairs +1 (312) 665-0551chris.deeny@ipsos.comVisit www.ipsos.com for information about all of our products and services.Copyright Ipsos 2010. All rights reserved. The contents of this publication constitute the sole andexclusive property of Ipsos. A Global @dvisory – May 2012 – G@32 35 LANGUAGES USED IN BUSINESS

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