Study of the existing market for new product

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Study of the existing market for new product

  1. 1. STUDY OF THE EXISTING MARKET FOR NEW PRODUCT DEVELOPMENT<br />Submitted By :-<br />NanditaSadani :- 48<br />Dinesh :- 62<br />
  2. 2. Objectives<br />To find whether smokers would like to go for a new product that helps in quitting smoking.<br />To know about the current choice of people.<br />To know what kind of pricing people expect from the new product.<br />To know about reason behind smoking.<br />To know whether people are aware of available medicines that help in quitting smoking.<br />
  3. 3. Research Methodlogy<br /><ul><li>Primary Data:- Questionnaire
  4. 4. Sample Size:- 30
  5. 5. Number of Questions:- 14
  6. 6. Methodologies used:-</li></ul>Correlation<br />Cross Tabs<br />Charts<br />3 D Graph<br />Limitation:-<br />1. Data is Dummy Data and might not reflect the total population.<br />2. Lack of Time.<br />
  7. 7. Cross Tabs:-<br />
  8. 8. Cross Tabs Between Reason Behind Smoking and occupation<br />
  9. 9.
  10. 10. Ranking<br />
  11. 11.
  12. 12. Pricing People Prefer from the new product <br />
  13. 13.
  14. 14. Correlation<br />
  15. 15. Correlations<br />
  16. 16. Cross Tabs<br />
  17. 17. Cross Tabs<br />
  18. 18. 3 D graphs<br />
  19. 19. Things Considered while purchasing a Cigarette<br />
  20. 20. Results Of Analysis<br />People are ready to try new product.<br />People have not faced any side effects from herbal product and are ready to try the new herbal medicine cum tablets.<br />More Number of smokers are students and smoke due to personal problems.<br />Pricing of the product is preferred to be 3 to 4 Rs. Per Piece.<br />People are ready to quit smoking.<br />

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