Cobby is here ! have a look !

1. www.simplify360.com
Stage 3
Have
Your
Say
Team Name: ICONOCLASTS
Name of first member: KARISHMA MALPANI
College Name: SIMC, PUNE
Name of second member: NANDITA DEOGHARIA
College Name: SIMC, PUNE

2. Cobby is here !!

3. Who is Cobby ?
 Cobby is a Red Panda who speaks in the tone
of a chipmunk.
 He is intelligent and smart and is a detective by
profession.
 Though Cobby prefers to stay alone but he
always lends a shoulder when others need his
help.
 Cobby is a “Ray Of Hope” for the people when
they are in trouble and even for the police when
they are not able to solve a case.
 Once he solves the case, his only fees is a
bunch of bamboo shoots
 Cobby also has an assistant, a cute red panda
called Cherrie.

4.  To identify the target group
 To make people connect with Cobby’s character. People should perceive
him as more than just an animated character.
 To find channels where online conversations and stories centred around
Cobby could be published that create a buzz and engage the audience.
Stories should highlight his wit, intelligence , courage, honesty,
selflessness and make him more human.

5. Target Group:
Kids
6-12 years
Teens
13-19 years
Youngsters
19-25 years
•Study of media consumption of Kids, teens, youngsters and parents.
•Study of other cartoon characters which are popular among the target group.
•Study of “Winnie the pooh” and understand his strength and weaknesses.
•Research on how various tools of social media can be used to generate interest for TV
content.
•Research on how children get influenced by social media.

6. For each section of our target group ,Cobby will represent something else :
KIDS
• Since parents monitor most of
what their kids watch at this age,
Cobby will come across as a
character who can teach and
guide their kids
• A helpful and responsible
character
• Someone who always follows the
right path
• Kids will see him as a playmate
who is extremely unique due to
his colour and chipmunk voice
TEENS
• Teens should see Cobby
as a role model
• A hero who fights villains
the world with his wit and
intelligence
• Someone who is both
smart and strong
• Someone who is
courageous
• Someone who always
does the right thing
YOUNGSTERS
• For this group, cobby can
be a character who rebels
against injustices and
wrongs done to people
and helps them by
solving cases for them.
• An interesting character
who thinks logically and
has a unique perspective
on everything

7. • Digital: Google, Facebook, Youtube, Twitter
• Print: Comic strips, Newspapers.
• OOH (out of home): Gardens, Schools, Shopping malls, Theme parks.

8.  Digital medium would be focused on the TG of 13-25 yrs of age.
 Facebook completely dominates social media use among teens and youngsters.
 Digital promotions would be focused on three social media sites- Facebook, Twitter and
Youtube.

9.  Creating separate Cobby page on Facebook and Twitter.
 “Chance to be Cobby’s partner”- Help Cobby solve the mystery and get a chance to be
his partner.(TG:13-25yrs)
 Run a Facebook and twitter campaign #IAMCOBBY’SPARTNER.
 Some puzzling questions could be asked on the Twitter and the Facebook page of Cobby
and teens and youngsters would be asked to post or tweet their answers with the hasgtag
# IAMCOBBY’SPARTNER.
 Winners would be rewarded with Cobby goddies and hampers.
 Trending on twitter would also help to create a buzz around Cobby.

10.  Creating a Youtube Cobby channel.
 Trailers or snippets would be uploaded on Youtube.
 To make sure that when people search for animated cartoon characters Cobby would pop
up in the recommendation section of Youtube.

11.  Print media can have strategically placed teaser ads
featuring Cobby which over the period of two months
gradually (day by day) reveal who Cobby is and what are
his characteristics. This would help in creating an aura of
curiosity around Cobby.
Comic strips about Cobby and his investigative
escapades could be featured weekly in newspapers to
make readers familiar with Cobby.

12.  Teaming up with several schools and conducting treasure hunts or competitions
involving puzzles for kids and awarding the winners with Cobby goodies and
hampers.
 People would dress up as cobby and policeman in theme parks and incorporate
kids in solving cases in the park.
 Cobby could also be taken to the Comic-Cons that happen in the country as they
have become very popular with the youth and Cobby’s presence there would
definitely generate public interest.
 Cobby cut outs would be placed in malls and people would be asked to click
pictures with Cobby and then post them on Facebook and twitter to get prizes.

13. Create the Cobby phenomenon and set the
country buzzing…..

14. Thank you