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  1. 1. Sexism in Axe Body Spray Advertisements By Nancy Zhang English 101
  2. 2. Role of women in the Ad THE WOMEN ARE WEARING TIGHT CLOTHING AND LOOK LIKE SUPERMODELS INSTEAD OF SECURITY GUARDS. T H E Y A R E E A S I LY D I S T R A C T E D B Y T H E M A N ’ S S C E N T
  3. 3. Using sex to sell the product THE SCANNER THAT THE WOMAN IS HOLDING SYMBOLIZES THE PHALANX, WHICH MAY SUGGEST THAT THE AD IS USING SEX TO SELL THEIR PRODUCT.
  4. 4. Perceptions of Beauty AXE IS SUGGESTING THAT IF MEN WEAR THEIR BODY SPRAY, THEY WILL BE MORE ATTRACTIVE AND IRRESISTIBLE TO WOMEN.
  5. 5. Attractiveness is connected to Power THE MAN IS HELD ON A PODIUM WITH THE WOMEN SLIGHTLY BENDING BENEATH HIM AXE IS FURTHER SUGGESTING THAT MEN HAVE MORE POWER OVER WOMEN

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