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Opening presentation @ Search University event (May 31, 2013)

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During this event, I was host and moderator. This was my presentation used by introduction of the day.

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Opening presentation @ Search University event (May 31, 2013)

  1. 1. WELCOMENANCY VERBRUGGHE
  2. 2. WHO? Freelance consultant & trainer Search Engine Optimization Content Marketing Social Media@nanske#searchuniversity
  3. 3. ONLINE SINCE 1987
  4. 4. INTERNET?EMAILFTPGOPHERTELNET
  5. 5. BBS - FIDONET2:292/8014
  6. 6. SEARCH?
  7. 7. THE 1ST WEBSITEAlthough the first website waslaunched in 1991, it was on April 30,1993 when CERN made the WWWtechnology available on a royalty-free basis.
  8. 8. 1993 – PUBLIC BROWSER
  9. 9. 1994 - NETSCAPE
  10. 10. THE GROWTH OF WWW SITESDate WebSites6/93 13012/93 6236/94 2.73812/94 10.0226/95 23.5001/96 90.000Source: http://mm.iit.uni-miskolc.hu/data/texts/BOOKS/Using_HTML/ch1.htm
  11. 11. 1995 – YAHOO PORTAL
  12. 12. 1995 - COMPUSERVEmy first internet email address:100071,232@compuserve.com
  13. 13. IN THE MEANTIMEsearch engines 1990: Archie 1991: Veronica and Jughead 1992: Vlib 1993: Excite 1994: infoseek 1994: altavista 1994: Lycos ...
  14. 14. 1998 – LAUNCH GOOGLE"To organize the worlds information andmake it universally accessible and useful"
  15. 15. THE BEGINNING OF
  16. 16. REMEMBER THEM?
  17. 17. SEARCH TODAYFrom portals to search engines....But nowadays..
  18. 18. MOBILE & MORE NETWORKS
  19. 19. TODAY ITS ABOUT... multi screen accesibility readability optimized ads (sea) contextual & qualitative content quality vs quantity content strategy social connection shareable content optimize social findability understand your analytics goals & conversion

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