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SEO University for Web Designers by Nancy Burgess Strategic Marketing

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SEO University is a service offered by Nancy Burgess Strategic Marketing to help companies get found on Google, Bing and other SERPs and to create better partnerships between web developers, web designers and marketers. Nancy Stearns Burgess presents these search engine optimization (SEO) best practices to web development and web design companies and web groups. She also has SEO presentations for marketing teams and content writers and creators

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SEO University for Web Designers by Nancy Burgess Strategic Marketing

  1. 1. SEO University for Web Designers April 23, 2018 Best Practices in Search Engine Optimization https://nancyburgess.net/
  2. 2. Why did the SEO Strategist Cross the Road? 2
  3. 3. Learning Objectives •Know why we should care about search engine optimization (SEO) •Understand who is responsible for SEO •Recognize what should be optimized and how by applying best practices in: - Site Development - Technical and On-Page SEO - Content Creation - Launch and Postlaunch 3 https://nancyburgess.net/
  4. 4. WHY Know why we should care about search engine optimization 4 https://nancyburgess.net/
  5. 5. 3 Slides on Why 5 https://nancyburgess.net/
  6. 6. WHO Understand who is responsible for search engine optimization 6 https://nancyburgess.net/
  7. 7. 1 Slide on Who 7 https://nancyburgess.net/
  8. 8. WHAT & HOW: Development Recognize what should be optimized and how to go about it 8 https://nancyburgess.net/
  9. 9. 13 Slides on Web Development 9 https://nancyburgess.net/
  10. 10. WHAT & HOW: Technical SEO Recognize what should be optimized and how to go about it 10 https://nancyburgess.net/
  11. 11. 18 Slides on Technical SEO 11 https://nancyburgess.net/
  12. 12. WHAT & HOW: CONTENT Recognize what should be optimized and how to go about it 12 https://nancyburgess.net/
  13. 13. 15 Slides on Content 13 https://nancyburgess.net/
  14. 14. WHAT & HOW: Launch & Beyond Recognize what should be optimized and how to go about it 14 https://nancyburgess.net/
  15. 15. 7 Slides and Wrap-up 15 https://nancyburgess.net/
  16. 16. 16 https://nancyburgess.net/

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