Nancy Shapira-Aronovic Manager Gelbart Kahana Global Marketing September 2009 The New Rules of Marketing and PR  for High ...
Who are We? <ul><li>Gelbart Kahana is Israel's largest and most prominent communications firm, advising and handling over ...
Nancy Shapira-Aronovic <ul><li>The Founder and Manager of Gelbart Kahana’s Global Marketing </li></ul><ul><li>Former Direc...
Goals for this Lecture <ul><li>To Teach you Something New </li></ul><ul><li>To inspire you to learn more </li></ul><ul><li...
Agenda <ul><li>Marketing and Communications is all about Perception </li></ul><ul><li>The Rules of Marketing and PR are ch...
Perception Rules Marketing  <ul><li>THE LAW OF PERCEPTION:  </li></ul><ul><li>“ Marketing is not a battle of products; it’...
The Rules of Marketing and PR are Changing <ul><li>&quot;One-way interruption marketing is yesterday's message,&quot; says...
Tools for the New Marketing and PR for Hi Tech companies <ul><li>PR 2.0  </li></ul><ul><li>Social Media Marketing </li></u...
What is Public Relations? <ul><li>Public relations  (PR) is the management of internal and external communication of an or...
Different Types of PR <ul><li>A number of specialties exist within the field of public relations, including: </li></ul><ul...
<ul><li>PR 1.0 </li></ul><ul><ul><li>Focus on Presentation and content dissemination  </li></ul></ul><ul><ul><li>Controlle...
PR is a Marketing Tool
What are the goals for PR 2.0? <ul><li>Do you want to: </li></ul><ul><li>Reach your buyers directly? </li></ul><ul><li>Dri...
PR 2.0: The Audience <ul><li>Your primary audience is no longer just a handful of journalists.  </li></ul><ul><li>Your aud...
<ul><li>Nobody saw the actual press release except a handful of reporters and editors.  </li></ul><ul><li>You had to have ...
New Rules of PR <ul><li>Don’t just send press releases when “big news” is happening; find good reasons to send them all th...
Interactive/Online/Web PR/PR 2.0 <ul><li>Interactive  public relations , or interactive PR, is the practice of using  Inte...
PR 2.0 <ul><li>1) It enables companies and organizations to build awareness of and credibility for their message without r...
Key Elements of PR 2.0 <ul><ul><li>Press release content optimization for search engines, to help with  SEO  efforts  </li...
Social Media Landscape
Social Media Marketing Madness
Growth of Social Media <ul><li>Blogging grew 68% in 2008 </li></ul><ul><li>Facebook grew 85% in 2008 </li></ul><ul><li>Lin...
2 Much Social Networking?
<ul><li>Social Media 2.0  </li></ul><ul><ul><li>http://www.prnewswire.com/mnr/prnewswire/38671/ </li></ul></ul><ul><ul><li...
<ul><li>Ignoring the impact of social media </li></ul><ul><ul><li>The Intel PR disaster :A math’s professor found a proble...
Case Study: Dell on Twitter <ul><li>http://www.dell.com/twitter </li></ul><ul><li>How Dell is using Twitter to increase Sa...
Moving to PR 2.0 <ul><li>Forrester Analyst on where Social Media is going: </li></ul><ul><li>http://www.youtube.com/watch?...
<ul><li>Online PR Glossary  http://www.immediatefuture.co.uk/option,com_glossary/func,display/letter,E/Itemid,125/catid,1/...
<ul><li>Useful Links </li></ul><ul><li>http://www.webinknow.com/ </li></ul><ul><li>http://adamgainer.com/2009/02/03/five-r...
What is Analyst Relations (AR)? <ul><ul><li>A two-way dialogue between vendors and industry experts with unique insight in...
Definition of AR <ul><li>Analyst relations is a  corporate communications  and  public relations  activity whereby busines...
What is the difference between Analayst Relations and Public Relations? <ul><li>AR is about asking questions, not just del...
What are AR’s goals? <ul><li>To Build and Improve a company’s Image and Brand in the Industry </li></ul><ul><li>To Increas...
AR as a Marketing/Positioning Tool <ul><li>Industry Analysts influence 40-60% of high tech purchases and influence over $1...
Global Analyst Groups-over 400 A M R
How an Analyst Sees Your World Barriers to Entry Bargaining Power of Suppliers Bargaining Power of Customers Competitors/ ...
What does the Analyst WANT to know?  Support, R&D plans Your customers Your strategic intent Case studies  Your company’s ...
What does the Analyst know?  Who’s buying, where, and why Advice on possible partners/alliances Possible new competitors Y...
Insight: Analysts Show you Where the Market is Moving
Influence: How the Analysts Influence Deals  Assessment Selection © Copyright The Knowledge Capital Group Inc., 2008
Exposure: AR Case Studies
The Value Equation for Working With Analysts Insight + Exposure + Influence = Value
AR Resources <ul><li>List of Analyst Firms </li></ul><ul><li>http://analystfirms.tekrati.com/?Aid=A </li></ul><ul><li>List...
What is Influencer Marketing? <ul><li>Influencer marketing  is a form of  marketing  that is focused on specific key indiv...
Who are the Influencers? <ul><li>Influencers may be potential buyers themselves, or they may be third parties. These third...
Influencer Relations <ul><li>Forrester analyst Michael Speyer notes that, for small and medium-size business, &quot;IT sal...
Why Work With The Influencers?
Influencer Marketing Resources <ul><li>Presentation on You Tube </li></ul><ul><ul><li>http://www.youtube.com/watch?v=5b7Db...
The New Rules of Marketing and PR for HiTech <ul><li>The Rules are Changing </li></ul><ul><li>The Tools (for now) include:...
Mission Accomplished? <ul><li>Have you learned something new today? </li></ul><ul><li>Are you interested in learning more?...
<ul><li>Thank you for your time </li></ul><ul><li>Nancy Shapira-Aronovic </li></ul><ul><li>Manager </li></ul><ul><li>Gelba...
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The New Rules Of Marketing And Pr For Hi Tech Companies Sept 2009

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The New Rules of Marketing and PR for High Tech based on David Meerman Scott\'s Book: The New Rules of Marketing and PR with additional sections on Analyst Relations

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  • How many of you do PR for your companies?
  • Marketing is not science
  • Social networks influencing the marketing model which is evolving
  • Game Changing
  • Quality to Quantify Buyer Persona PR for your website
  • Not have a Blog Not have Twitter
  • How many of you blog? How many are on Facebook? How many use Linkedin? How many use Twitter?
  • Some people do overdo this
  • Go to Dell Outlet on Twitter to see how many now
  • The New Rules Of Marketing And Pr For Hi Tech Companies Sept 2009

    1. 1. Nancy Shapira-Aronovic Manager Gelbart Kahana Global Marketing September 2009 The New Rules of Marketing and PR for High Tech Companies
    2. 2. Who are We? <ul><li>Gelbart Kahana is Israel's largest and most prominent communications firm, advising and handling over 100 Israeli companies on all aspects of communications </li></ul><ul><li>Gelbart Kahana is the only full service office in Israel offering Investor Relations (IR), Public Relations (PR), Analyst Relations (AR) and Outsourced Marketing and Marcom </li></ul><ul><li>www.gksmarketing.com </li></ul>
    3. 3. Nancy Shapira-Aronovic <ul><li>The Founder and Manager of Gelbart Kahana’s Global Marketing </li></ul><ul><li>Former Director of Corporate Marketing for the Formula Group www.formulagroup.com </li></ul><ul><li>15+ years experience in Marketing Management, AR and PR for Hi-Tech Companies </li></ul><ul><li>Mentor for the Ben-Gurion Honors MBA Program </li></ul><ul><li>Lecturer on PR, Analyst Relations and the new rules of marketing </li></ul><ul><li>Blogger on Marketing, Positioning & AR </li></ul><ul><ul><li>http://gksmarketing.com/blog </li></ul></ul>
    4. 4. Goals for this Lecture <ul><li>To Teach you Something New </li></ul><ul><li>To inspire you to learn more </li></ul><ul><li>To entertain you </li></ul>
    5. 5. Agenda <ul><li>Marketing and Communications is all about Perception </li></ul><ul><li>The Rules of Marketing and PR are changing </li></ul><ul><li>Tools for the New Rules </li></ul><ul><li>What is Public Relations? </li></ul><ul><ul><li>The Differences between PR 1.0 and PR 2.0 </li></ul></ul><ul><ul><li>PR Case Studies </li></ul></ul><ul><ul><li>PR Resources </li></ul></ul><ul><li>What is Analyst Relations? </li></ul><ul><ul><li>AR as a Marketing Tool </li></ul></ul><ul><ul><li>AR Case Studies </li></ul></ul><ul><ul><li>AR Resources </li></ul></ul><ul><li>What is Influencer Relations? </li></ul><ul><ul><li>Influencer Relations Resources </li></ul></ul>
    6. 6. Perception Rules Marketing <ul><li>THE LAW OF PERCEPTION: </li></ul><ul><li>“ Marketing is not a battle of products; it’s a battle of perceptions.” </li></ul><ul><li>(Al Ries and Jack Trout, The 22 Immutable Laws of Marketing) </li></ul><ul><li>http://www.ries.com/books-booklist-book9.php </li></ul>
    7. 7. The Rules of Marketing and PR are Changing <ul><li>&quot;One-way interruption marketing is yesterday's message,&quot; says David Meerman Scott. Do not interrupt the customer, Scott advises marketers, but instead use the Web to deliver useful content at &quot;the precise moment that a buyer needs it.&quot; </li></ul><ul><li>http://www.youtube.com/watch?v=Nlnqv4OZ1rM </li></ul><ul><li>http://books.google.co.il/books?id=oYZJuRd2hNIC&dq=The+New+Rules+of+Marketing+and+PR&printsec=frontcover&source=bn&hl=en&ei=emeiSvXXJpGCmgPh4bGqAw&sa=X&oi=book_result&ct=result&resnum=5#v=onepage&q=&f=false </li></ul>
    8. 8. Tools for the New Marketing and PR for Hi Tech companies <ul><li>PR 2.0 </li></ul><ul><li>Social Media Marketing </li></ul><ul><li>Technology Analyst Relations </li></ul><ul><li>Influencer Marketing </li></ul>
    9. 9. What is Public Relations? <ul><li>Public relations (PR) is the management of internal and external communication of an organization to create and maintain a positive image. </li></ul><ul><li>http://en.wikipedia.org/wiki/Public_relations </li></ul>
    10. 10. Different Types of PR <ul><li>A number of specialties exist within the field of public relations, including: </li></ul><ul><ul><li>reputation management </li></ul></ul><ul><ul><li>issue management </li></ul></ul><ul><ul><li>grassroots PR </li></ul></ul><ul><ul><li>crisis communication </li></ul></ul><ul><ul><li>internal communication </li></ul></ul><ul><ul><li>community relations </li></ul></ul><ul><ul><li>media relations </li></ul></ul><ul><ul><li>environmental PR </li></ul></ul>
    11. 11. <ul><li>PR 1.0 </li></ul><ul><ul><li>Focus on Presentation and content dissemination </li></ul></ul><ul><ul><li>Controlled Messages </li></ul></ul><ul><ul><li>Feedback is a Linear process </li></ul></ul><ul><ul><li>Eloquence is Vital </li></ul></ul>The Differences between PR 1.0 and PR 2.0 <ul><ul><li>PR 2.0 </li></ul></ul><ul><ul><ul><li>Focus on Conversation </li></ul></ul></ul><ul><ul><ul><li>Dialogue </li></ul></ul></ul><ul><ul><ul><li>Feedback is 24/7 </li></ul></ul></ul><ul><ul><ul><li>Truth and </li></ul></ul></ul><ul><ul><ul><li>Transparency </li></ul></ul></ul>
    12. 12. PR is a Marketing Tool
    13. 13. What are the goals for PR 2.0? <ul><li>Do you want to: </li></ul><ul><li>Reach your buyers directly? </li></ul><ul><li>Drive traffic to your website? </li></ul><ul><li>Achieve high rankings on search engines? </li></ul><ul><li>Attract buyers who are looking for what you have to offer? </li></ul><ul><li>Move people into and through the sales process? </li></ul><ul><li>Compete more effectively? </li></ul><ul><li>(David Meerman Scott, The New Rules of Marketing and PR, 2007) </li></ul>
    14. 14. PR 2.0: The Audience <ul><li>Your primary audience is no longer just a handful of journalists. </li></ul><ul><li>Your audience is millions of people with Internet connections, and access to search engines and RSS readers. </li></ul>
    15. 15. <ul><li>Nobody saw the actual press release except a handful of reporters and editors. </li></ul><ul><li>You had to have significant news before you were allowed to write a press release. </li></ul><ul><li>A release had to include quotes from third parties, such as customers, analysts and experts. </li></ul><ul><li>The only way your buyers would learn about the press release’s content was if the media wrote a story about it. </li></ul><ul><li>The only way to measure the effectiveness of press releases was through “clip books,” which collected every time the media deigned to pick up your release </li></ul><ul><li>(David Meerman Scott, The New Rules of Marketing and PR, 2007) </li></ul>Ye Olde PR Rules
    16. 16. New Rules of PR <ul><li>Don’t just send press releases when “big news” is happening; find good reasons to send them all the time. </li></ul><ul><li>Instead of just targeting a handful of journalists, create press releases that appeal directly to your buyers. </li></ul><ul><li>Write releases replete with keyword-rich copy. </li></ul><ul><li>Create links in releases to deliver potential customers to landing pages on your website. </li></ul><ul><li>Optimize press release delivery for searching and browsing. </li></ul><ul><li>Drive people into the sales process with press releases. </li></ul><ul><li>(David Meerman Scott, The New Rules of Marketing and PR, 2007) </li></ul>
    17. 17. Interactive/Online/Web PR/PR 2.0 <ul><li>Interactive public relations , or interactive PR, is the practice of using Internet tools and technologies such as search engines , Web 2.0 social bookmarking, new media relations and blogging . Interactive PR differs from traditional PR in two important respects: </li></ul>
    18. 18. PR 2.0 <ul><li>1) It enables companies and organizations to build awareness of and credibility for their message without relying solely on mainstream publications. </li></ul><ul><li>2) It allows organizations to build a two-way dialog directly with the public, their customers and prospects, and influential content publishers including traditional media outlets, industry analysts, blogs, online publications, portal sites and others. </li></ul>
    19. 19. Key Elements of PR 2.0 <ul><ul><li>Press release content optimization for search engines, to help with SEO efforts </li></ul></ul><ul><ul><li>Promotion of press releases and thought-leadership content through social media sites, as well as participation in community discussions on these sites </li></ul></ul><ul><ul><li>Promotion through bloggers who are influential on relevant topics </li></ul></ul><ul><ul><li>Creation of an internal corporate or organization blog </li></ul></ul><ul><ul><li>Establishment of relationships with new media editors and publishers (online news sites, portal sites and ezines ) </li></ul></ul><ul><ul><li>Web-based press release distribution </li></ul></ul><ul><ul><li>Online press rooms </li></ul></ul><ul><ul><li>Automated monitoring of online press coverage of the organization, its products or services, and the use of its brands and trademarks, often through a service such as Google Alerts </li></ul></ul><ul><ul><li>Production and promotion of podcasts and webinars </li></ul></ul>
    20. 20. Social Media Landscape
    21. 21. Social Media Marketing Madness
    22. 22. Growth of Social Media <ul><li>Blogging grew 68% in 2008 </li></ul><ul><li>Facebook grew 85% in 2008 </li></ul><ul><li>Linkedin grew 153% in 2008 </li></ul><ul><li>Twitter grew 752% in 2008 </li></ul><ul><li>http://www.scribd.com/doc/11481779/Social-Media-2008-Statistics </li></ul>
    23. 23. 2 Much Social Networking?
    24. 24. <ul><li>Social Media 2.0 </li></ul><ul><ul><li>http://www.prnewswire.com/mnr/prnewswire/38671/ </li></ul></ul><ul><ul><li>http://www.youtube.com/watch?v=_ICptIswjEQ </li></ul></ul><ul><ul><li>Example of a template: </li></ul></ul><ul><ul><li>http://www.prnewswire.com/mnr/shift/24521/docs/smprtemplate.pdf </li></ul></ul><ul><ul><li>Example of a release: </li></ul></ul><ul><ul><li>http://www.marketwire.com/mw/include.do?module=DIST&pageid=774 </li></ul></ul>Newswire Agencies Using New Tools
    25. 25. <ul><li>Ignoring the impact of social media </li></ul><ul><ul><li>The Intel PR disaster :A math’s professor found a problem with Intel’s chips, that were causing mathematical errors in calculation applications. The professor tried to contact customer service, did not get a response after a few tries and then posted the problem on bulletin boards and forums. Intel’s share price dropped dramatically </li></ul></ul><ul><ul><li>http://www.theregister.co.uk/1999/01/01/four_years_ago_why_intel/ </li></ul></ul><ul><ul><li>Using social media Effectively </li></ul></ul><ul><ul><li>EMC using SM Effectively </li></ul></ul><ul><ul><li>At the EMC World Conference 2008 (which brings together 9,000 people), EMC set up a social media newsroom, an EMC Twitter feed and other ways that people could stay in touch online while the physical event was happening. </li></ul></ul><ul><ul><li> http://www.webinknow.com/2008/10/emc-corporation.html </li></ul></ul>Global PR/SM Case Studies
    26. 26. Case Study: Dell on Twitter <ul><li>http://www.dell.com/twitter </li></ul><ul><li>How Dell is using Twitter to increase Sales: http://social-media-optimization.com/2009/02/how-dell-is-using-twitter-to-increase-sale/ </li></ul>
    27. 27. Moving to PR 2.0 <ul><li>Forrester Analyst on where Social Media is going: </li></ul><ul><li>http://www.youtube.com/watch?v=YV6d89n5UNU 2007 </li></ul><ul><li>Same Analyst 2 years later </li></ul><ul><li>http://www.youtube.com/watch?v=ByTaTxugy5U&feature=PlayList&p=C222771E96581F2C&playnext=1&playnext_from=PL&index=16 2009 </li></ul>
    28. 28. <ul><li>Online PR Glossary http://www.immediatefuture.co.uk/option,com_glossary/func,display/letter,E/Itemid,125/catid,1/page,1/ </li></ul><ul><li>Public Relations Society of America </li></ul><ul><li>http://www.prsa.org/resources/ </li></ul><ul><li>PR Toolkit and references </li></ul><ul><li>http://aboutpublicrelations.net/toolkit.htm </li></ul><ul><li>http://aboutpublicrelations.net/deskref.htm </li></ul><ul><li>Complimentary ebook on the New Rules of PR and Marketing </li></ul><ul><li>http://www.webinknow.com/2006/01/new_complimenta.htm l </li></ul>PR Resources
    29. 29. <ul><li>Useful Links </li></ul><ul><li>http://www.webinknow.com/ </li></ul><ul><li>http://adamgainer.com/2009/02/03/five-resources-for-everyone-in-pr/ http://thepr2.0universe.com/downloads/PR_2.0_-_A_Primer.pdf </li></ul><ul><li>http://thepr2.0universe.com/the-pr-20-university/ </li></ul><ul><li>http://www.micropersuasion.com </li></ul>PR Resources
    30. 30. What is Analyst Relations (AR)? <ul><ul><li>A two-way dialogue between vendors and industry experts with unique insight into marketplaces and their participants for the two-fold purpose of informing business strategies and influencing market behavior. </li></ul></ul>
    31. 31. Definition of AR <ul><li>Analyst relations is a corporate communications and public relations activity whereby businesses aim to influence technology industry analysts (also known as research analysts) who work for independent research and consulting firms. The two largest U.S. research firms are Gartner (NASDAQ:IT) and Forrester Research (NASDAQ:FORR). </li></ul><ul><li>Analyst Relations often reports into the corporate communications function, although it can also report to marketing , investor relations , sales, or a number of other groups. </li></ul>
    32. 32. What is the difference between Analayst Relations and Public Relations? <ul><li>AR is about asking questions, not just delivering messages—as in PR. </li></ul><ul><li>AR targets a very focused group of opinion leaders not journalists looking for a good story. </li></ul><ul><li>An analyst meeting will only succeed if the vendor asks them for their opinion at least once. You’re not going to lean across the desk at a Financial Times interview and ask, “Hey, Louise, what do you think my company ought to do here?” </li></ul><ul><li>AR must work together with PR to create a unified message. </li></ul>
    33. 33. What are AR’s goals? <ul><li>To Build and Improve a company’s Image and Brand in the Industry </li></ul><ul><li>To Increase awareness of a company’s activities/technology/goals </li></ul><ul><li>To acquire valuable information from the Industry Analysts </li></ul><ul><li>To get the company on the Analysts’ Radar Screen </li></ul>
    34. 34. AR as a Marketing/Positioning Tool <ul><li>Industry Analysts influence 40-60% of high tech purchases and influence over $125B spending in Western Europe alone </li></ul><ul><li>Over two-thirds of Fortune 1000 say analyst reports have a very strong influence on their perception of a company. </li></ul><ul><li>Industry analysts play several roles within the IT sector— </li></ul><ul><ul><li>Insight, Influence, Exposure </li></ul></ul>
    35. 35. Global Analyst Groups-over 400 A M R
    36. 36. How an Analyst Sees Your World Barriers to Entry Bargaining Power of Suppliers Bargaining Power of Customers Competitors/ Main players Substitutes Based on Five Forces model Porter, Michael Competitive Strategy , HBS 1980 (you are here)
    37. 37. What does the Analyst WANT to know? Support, R&D plans Your customers Your strategic intent Case studies Your company’s regional presence Your company’s perception of the industry New alliances Major changes in your company’s structure Your view on the market Products in development Sales figures, shipments, changes
    38. 38. What does the Analyst know? Who’s buying, where, and why Advice on possible partners/alliances Possible new competitors Your customer – often better than you Competitor’s weak points Numbers, people, names, connections Your company’s perception in the industry Competitors’ sales, plans And more likely than not - more than you think. Requests Possibly – lots about their last assigned field, new to your industry.
    39. 39. Insight: Analysts Show you Where the Market is Moving
    40. 40. Influence: How the Analysts Influence Deals Assessment Selection © Copyright The Knowledge Capital Group Inc., 2008
    41. 41. Exposure: AR Case Studies
    42. 42. The Value Equation for Working With Analysts Insight + Exposure + Influence = Value
    43. 43. AR Resources <ul><li>List of Analyst Firms </li></ul><ul><li>http://analystfirms.tekrati.com/?Aid=A </li></ul><ul><li>List of Analyst Blogs </li></ul><ul><li>http://analystblogs.tekrati.com/ </li></ul><ul><li>My Blog: Best Practices </li></ul><ul><li>http://gksmarketing.com/blog </li></ul><ul><li>Influencing the Influencers, William Hopkins </li></ul><ul><li>http://books.google.co.il/books?id=n9owAgAACAAJ&dq=Influencing+the+Influencers&ei=w2eiSsrnCon4zATjk52XCA&hl=en </li></ul>
    44. 44. What is Influencer Marketing? <ul><li>Influencer marketing is a form of marketing that is focused on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. (Wikipedia) </li></ul>
    45. 45. Who are the Influencers? <ul><li>Influencers may be potential buyers themselves, or they may be third parties. These third parties exist either in the supply chain (retailers, manufacturers, etc) or may be so-called value-added influencers (such as journalists, academics, industry analysts, professional advisers, and so on) [1] . (Wikipedia) </li></ul>
    46. 46. Influencer Relations <ul><li>Forrester analyst Michael Speyer notes that, for small and medium-size business, &quot;IT sales are influenced by many parties, including peers, analysts, consultants, bloggers, and technology resellers&quot; [18] . </li></ul>
    47. 47. Why Work With The Influencers?
    48. 48. Influencer Marketing Resources <ul><li>Presentation on You Tube </li></ul><ul><ul><li>http://www.youtube.com/watch?v=5b7DbMzVd5I </li></ul></ul><ul><li>Reading List </li></ul><ul><ul><li>http://www.influencermarketingbook.com/furtherreading.htm </li></ul></ul><ul><li>Influencer Relations </li></ul><ul><ul><li>http://www.influencer50.com/ </li></ul></ul>
    49. 49. The New Rules of Marketing and PR for HiTech <ul><li>The Rules are Changing </li></ul><ul><li>The Tools (for now) include: </li></ul><ul><ul><li>PR 2.0 </li></ul></ul><ul><ul><li>Social Media Marketing </li></ul></ul><ul><ul><li>Technology Analyst Relations </li></ul></ul><ul><ul><li>Influencer Marketing </li></ul></ul>
    50. 50. Mission Accomplished? <ul><li>Have you learned something new today? </li></ul><ul><li>Are you interested in learning more? </li></ul><ul><li>Were you entertained ? </li></ul>
    51. 51. <ul><li>Thank you for your time </li></ul><ul><li>Nancy Shapira-Aronovic </li></ul><ul><li>Manager </li></ul><ul><li>Gelbart Kahana Global Marketing </li></ul><ul><li>Cell: 054-4863888 </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter: nancyshapira </li></ul><ul><li>http://gksmarketing.com/blog </li></ul><ul><li>www.gksmarketing.com </li></ul><ul><li>http://www.linkedin/in/nancyshapira </li></ul><ul><li>http://www.facebook.com/nancyshapira </li></ul><ul><li>Skype: nancyshapira </li></ul><ul><li>(Just in case you can’t figure out how to get in touch with me) </li></ul>

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