Have you ever wonder why some parent's don't like to read books to their children? At 18 months of age significant differences are present between children from disadvantage families and children from advantage families. This difference will later transform into the achievement gap, which is costing the US 9-16% of its GDP. Here it's a small contribution to the understanding of the problem in particular with the Latino population. How can we help mothers that are motivated to participate in closing the gap?