2. The Future of Behavior
Imagine you could have a motivation sensor that will know
how motivated you are at any time about physical activity and
will guide you to take advantage of those high motivation
moments for shaping your future physical activity behavior.
Get a trainer, buy a bike, join a hiking club, sell your car.
Imagine that the sensor could tell also when you are not
highly motivated and help you to make physical activities easy
to you. Remain you to stand up every half hour, park the car
one parking spot further, etc.
3. The Importance of Recognizing
Motivation
We want to change behavior:
For a single occasion
For a span of time
To increase frequency of current behavior
To decrease frequency of current behavior
To stop behavior
When people are motivated behavioral change is easier. If we
are able to recognize high motivation we can use it to make
future behavior easier
4. How to recognize when people want to be
more physically active?
Novice
They don’t incorporate physical activity in their routines
and have never been physically active for long time in their
lives
They are in the peek of the motivation wave when they
are feeling much better than usual (have a new job, new
partner, achieve a goal) or have a crisis (health
problem, break up, depression)
They feel motivated by the possible consequences of
physical activities: beauty, health, strength, socialization
5. Measuring Novice
How to measure their motivation:
How well they sleep (sleep tracker), eat (calories
intake), and socialize (social media activity, number of
phone calls, and text messages)
How is their present (number of emails, money in the
bank, number of days for pay day, hormonal cycle period)
What consequence of physical activity is relevant to them
(beauty, health, strength, socialization)
6. How to recognize when people want to be
more physically active?
Experienced
They are engage in physical activity in their daily lives or
have been
They are in the peek of the motivation wave when they
miss the feeling of doing physical activity (they feel
weak, fat, thin, stressed, stiff, sad)
They feel motivated by seeing something that remains them
of what they like about the physical activity (people
dancing, someone carrying heavy box, healthy young
people)
7. Measuring Experienced
How to measure their motivation:
How well they sleep (sleep tracker), eat (calories
intake), and socialize (social media activity, number of
phone calls, and text messages)
Last time they did a physical activity (my theory is that there
is a threshold when they reach the maximum missing of
doing it)
What consequence of physical activity is relevant to them
(beauty, health, strength, socialization)
