9.09 Guarascio Portfolio

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9.09 Guarascio Portfolio

  1. 1. A portfolio sampling of marketing campaigns, corporate identity, product development, design and branding, tradeshows and events, web and interactive marketing, project management and print capabilities. presented by..... NANCY GUARASCIO 1907 Newell Ave. Walnut Creek, CA 94505 925.934.4003/cell: 510.220.3632 nguarasc@comcast.net PORTFOLIO
  2. 2. Client: J. ROCKCLIFF REALTORS – A Fidelity National Financial Company Project: Corporate identity branding – ad and recruiting campaign Description: Developed creative concepts, execution, copy writing, production, media placement, direct Blackhawk East 4105 Blackhawk Plaza Cir. Blackhawk Danville, CA 94506 4105 Blackhawk Plaza Cir. 925.648.5300 The East Bay’s premier real estate company. Danville, CA 94506 925.648.5300 Blackhawk West 3880 Blackhawk Rd. Ste. 200 Danville Danville, CA 94506 925.736.6000 Ave. 15 Railroad Danville, CA 94526 925.855.4000 Danville 15 Railroad Ave. Lafayette Danville, CA 94526 We’re on fire! 3799 Mt. Diablo Blvd., Ste. 100 925.855.4000 Lafayette, CA 94549 925.385.2330 Lafayette The fastest growing real estate company in the Bay area. 3799 Mt. Diablo Blvd., Ste. 100 Livermore Lafayette, CA 94549 925.385.2330 St. 1983 Second Livermore, CA 94550 925.667.2100 Livermore 1983 Second St. Orinda Livermore, CA 94550 925.667.2100 Ste. 100 89 Davis Rd., Orinda, CA 94563 925.253.7000 Orinda 89 Davis Rd., Ste. 100 Pleasanton Orinda, CA 94563 925.253.7000 Rd., Ste. 110 5075 Hopyard Pleasanton, CA 94588 925.251.2500 Pleasanton 5075 Hopyard Rd., Ste. 110 Pleasanton,Creek Walnut CA 94588 925.251.2500 St. 1700 N. Main Walnut Creek, CA 94596 925.280.8500 Walnut Creek 1700 N. Main St. Walnut Creek, CA 94596 925.280.8500 w w w.rockcliff.com w w w.rockcliff.com ® Discover how to get more for your home. Discover J. Rockcliff Realtors. The Blackhawk Real Estate Company
  3. 3. Client: J. ROCKCLIFF REALTORS – A Fidelity National Financial Company Project: Corporate identity branding for LPGA ad campaign and sponsorship Description: Developed creative concepts, copy writing, photoshop execution, production, media placement Blackhawk East 4105 Blackhawk Plaza Cir. Danville, CA 94506 925.648.5300 The East Bay’s premier real estate company. Blackhawk West 3880 Blackhawk Rd. Ste. 200 Danville, CA 94506 925.736.6000 Danville 15 Railroad Ave. Danville, CA 94526 925.855.4000 Lafayette 3799 Mt. Diablo Blvd., Ste. 100 Lafayette, CA 94549 925.385.2330 Livermore 1983 Second St. Livermore, CA 94550 925.667.2100 Orinda 89 Davis Rd., Ste. 100 Orinda, CA 94563 925.253.7000 Pleasanton 5075 Hopyard Rd., Ste. 110 Pleasanton, CA 94588 925.251.2500 Walnut Creek 1700 N. Main St. Walnut Creek, CA 94596 925.280.8500 w w w.rockcliff.com ® Discover how to get more for your home. Discover J. Rockcliff Realtors. The Blackhawk Real Estate Company
  4. 4. Client: J. ROCKCLIFF REALTORS – A Fidelity National Financial Company Project: Gourmet East Bay Campaign – Corporate identity branding ad Description: Developed creative concepts, copy writing, photoshop, production, media placement Blackhawk East 4105 Blackhawk Plaza Cir. Blackhawk Danville, CA 94506 4105 Blackhawk Plaza Cir. 925.648.5300 The East Bay’s premier real estate company. Danville, CA 94506 925.648.5300 Blackhawk West 3880 Blackhawk Rd. Ste. 200 Danville Danville, CA 94506 Creating real estate equity is like creating 925.736.6000 Ave. 15 Railroad Danville, CA 94526 the perfect “crema” on the rim of a latte. 925.855.4000 Danville 15 Railroad Ave. Leave it to the experts. J. Rockcliff Realtors Lafayette Danville, CA 94526 3799 Mt. Diablo Blvd., Ste. 100 925.855.4000 The Barista of Real Estate Lafayette, CA 94549 925.385.2330 Lafayette 3799 Mt. Diablo Blvd., Ste. 100 Livermore Lafayette, CA 94549 925.385.2330 St. 1983 Second Livermore, CA 94550 925.667.2100 Livermore 1983 Second St. Orinda Livermore, CA 94550 925.667.2100 Ste. 100 89 Davis Rd., Orinda, CA 94563 925.253.7000 Orinda 89 Davis Rd., Ste. 100 Pleasanton Orinda, CA 94563 925.253.7000 Rd., Ste. 110 5075 Hopyard Pleasanton, CA 94588 925.251.2500 Pleasanton 5075 Hopyard Rd., Ste. 110 Pleasanton,Creek Walnut CA 94588 925.251.2500 St. 1700 N. Main Walnut Creek, CA 94596 925.280.8500 Walnut Creek 1700 N. Main St. Walnut Creek, CA 94596 925.280.8500 w w w.rockcliff.com w w w.rockcliff.com ® Discover how to get more for your home. Discover J. Rockcliff Realtors. The Blackhawk Real Estate Company
  5. 5. Client: J. ROCKCLIFF REALTORS – A Fidelity National Financial Company Project: Corporate recruiting campaign – increased sales force in one year by 100% Description: Developed creative concepts, execution, production, media placement, direct mail. Discover How To Get More For Your Home. Discover J. Rockcliff Realtors. We Rock! The fastest growing real estate company in the Bay Area. The East Bay’s Premier Real Estate Company WWW.ROCKCLIFF.COM Life is Good! The fastest growing real estate company in the Bay Area. The East Bay’s Premier Real Estate Company WWW.ROCKCLIFF.COM
  6. 6. Client: APM Europack/Bruni Glass Project: Series of ad campaigns and sales collateral Description: Developed creative concepts, art direction, photo styling, execution, production, media placement
  7. 7. Client: Crystal Geyser Water CCompany Project: Extreme Creme Soda Product Development and Launch Description: Developed creative concepts through productionin all phases of product development, packaging, closures, labels, shipping containers, retail promotions. Project manager and print buyer.
  8. 8. Client: Crystal Geyser Water Company Project: Pasadena Jazz Festival Sponsor Description: Developed creative concepts, execution, production Project: New Diet Juice Squeeze Description: Developed creative concepts, art direction, execution, production, print management, packaging, couponing, promotions Project: Alpine Spring Water Re-brand with new label Description: Developed creative concepts, art direction, execution, production, print management
  9. 9. Client:: Crystal Geyser Water Company: Project:: Tejava Packaging and Re-branding Launch Description: Award winning package design. Developed creative concepts, art direction, execution, production, packaging, couponing, retail promotions, project management, print management
  10. 10. Client:: Key Curriculum Press Project:: College text book and CD cataloog campaign Description: Art directed creative concepts, execution, production, CD packaging and production, promotions, project management, print management
  11. 11. Client:: AERIS SCUBA diving Equipment Manufacturer Project:: Catalog, advertising and trade show campaign Description: Award winning catalog design Developed creative concepts, art direction, design execution, production, retail promotions, project management, print management
  12. 12. Client:: Caffino Espresso Drive Throughs Project:: Corporate Brand Identity for all marketing efforts for all stores nationwide Description: Developed creative concepts, art direction, photo styling, execution, production, for marketing materials, retail coffee packaging, clothing line, retail promotions, project management, print management, marketing management CAFFINO CREATING THE BRAND Brand Identity and marketing campaign
  13. 13. Client:: Meritage Homes Project:: Sterling Vintage Home Development Description: Developed the look and feel of Sterling Vintage development project creating marketing materials, signs, banners, in-office sales displays, maps, landscapes, real estate ads, art direction, production, project management, print management Client:: Taylor Woodrow Development Company Project:: Astoria Condo Development Description: Design marketing materials, signs, banners, in-office sales displays, maps, landscapes, real estate ads, art direction, production, project and print management
  14. 14. Client: Nidek Laser Manufacturer Projects: Ad Campaigns and catalogs for medical laser equipment Description: Design all marketing materials, ads, catalogs, sell-sheets, production, print and project management
  15. 15. Client: MicroSelect Projects: Packaging Design for dental products Description: Design all packaging components, labels, boxes, ads, sell-sheets, production, print and project management
  16. 16. Client: Nidek Optical Laser Manufacturer Projects: Ad and Marketing Campaigns for optical laser equipment Description: Designed all marketing materials, ads, sell-sheets, production, print and project management
  17. 17. Client: J. Rockcliff Realtors Project: Holiday Event Events Holiday Transforming an empty ballroominto a magical Description: Tramsform an empty ballroom into a magical space of shimmering lights and space of shimmering lights and ice sculptures ice sculptures
  18. 18. Client: J. ROCKCLIFF REALTORS – A Fidelity National Financial Company Project: Corporate Kickoff and Awards Event Description: Event planner, designer, manager, of all aspects of the event including the design and development of all materials, programs, waredrobe, location shoots, invitations, awards and facility management

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