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Nancy J 1

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Nancy J 1

  1. 1. NANCY J. PICHARD Director of visual marketing and merchandising
  2. 2. My Portfolio Catalog covers 3 out of 28 examples that I have managed, marketed, merchandised and styled annually.
  3. 3. Talbots Inc Chic Chic Bloom May brings even more springtime creations. Charming cardigans, essential scarves, and our new symbol, the dragonfly. Leaf through the pages of our spring catalog and enjoy the season in full bloom. View this catalog online May catalog – 96 pages , customer demand of $10 million 2 mailings with total circulation of $3.4 million
  4. 4. Talbots Inc All in Bloom April has us thinking of gardens – and flowers. Planting them, watching them grow, admiring them on dresses, skirts and tops. Here you’ll find a veritable gathering of all things spring, a celebration of the season in full flower. View this catalog online April catalog – 136 pages , customer demand of $19 million 2 mailings with total circulation of $2.8 million
  5. 5. Talbots Inc Spring Fever If there’s Irish linen, it must be spring. Look for bamboo too – unexpected, a little exotic. And the most brilliant shades of blue. The pages of this book are filled with inspired ideas. As perfectly wearable now as they will be throughout the season. View this catalog online March catalog – 52 pages , customer demand of $4.7 million 2 mailings with total circulation of $2.5 million
  6. 6. Talbots Inc Key item Cashmere Cardigan of the Season Merchandise d and styled novelty and solid. Marketed cardigan as the perfect accessory.
  7. 7. Talbots Inc Skirts and Sandals of the Season Merchandise d and styled unique looks. Marketed items as the perfect pair.
  8. 8. Talbots Inc Scarf Headquarter s Merchandise d and styled scarves showing versatility. Marketed as the essential accessory.
  9. 9. Talbots Inc Linen Headquarter s Merchandise d and styled Irish linen showing full assortment and beautiful color range. Marketed as the linen for all her lifestyle needs.
  10. 10. Talbots Inc Neutral Zone Accessories and shoes in the freshest neutrals. Marketed as the perfect accompany to her wardrobe. Added touch to make it her own.
  11. 11. Talbots Inc The Perfect Dress The ever important dress of the season. A must have to answer the question of what to wear? Marketed as the perfect style to flatter.
  12. 12. Talbots Inc Chino Headquarter s The ever important chino – A wardrobe essential. Marketed as the basis to any look.
  13. 13. “FIN” THANK YOU FOR WATCHING nancypichard14@gmail.com Nancy J. Pichard

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